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I would like to share with you on-page optimization tips which if you will follow you will never regret:
1. Title tag within the Head tag is used to define the title of a Web page. The content of the Title tag is displayed by browsers on the Title bar located at the top of the browser window. Search engines use the Title tag to provide a link to the site matching the user's query. The text in the Title tag is one of the most important factors influencing search engine ranking algorithms. By populating your most important keywords in the Title tag, you dramatically increase the search engine ranking of the page for those keywords. Keep your title short, roughly 10 to 64 characters including spaces, and if that length is not enough, no longer than 70. Google totally ignores every character over 100. Including irrelevant words (not found on the page) to your title will weaken the impact on your targeted keywords. Also can trigger some search engines spam filters. Place your most targeted keyword phrases at the beginning of the title. ----- 2. Description Meta tag provides a brief description of a Web page. It is important the description clearly descibes the purpose of the page. The importance of the Description tag as an element of the ranking algorithm has decreased significantly over years, but there are still search engines that support this tag. They log descriptions of the indexed pages and often display them with the Title in their results. The length of a displayed description varies per search engine. Therefore you should place the most important keywords at the beginning of the first sentence and this will guarantee that both searches and search engines will see the most important information about your that page. But only where possible. Keep your description not shorter than 50 characters, and not longer than 149 characters including spaces (Google displays 154, but other SE less). And longer is fully worthless as most search engines do not consider this tag deeply, if not at all anyway. If you really think must be longer, it will be fine, if it is not longer than 200 characters including spaces. Be aware that if you are adding there irrelevant words can trigger some search engines spam filters. Take care that the tag is relevant to the page theme. Avoid adding text not found in the visible text of the page. To recap, description meta tags are not made for search engines. They are made for humans. So write a text that sales to convert, and achieve the best "Return On Your Search Engine Marketing Campaign Investment. ----- 3. Keywords Meta tag lists the words or phrases about the contents of the Web page. This tag provides some additional text for crawler-based search engines. However because of frequent attempts to abuse their system, most search engines ignore this tag. Please note that none of the major crawler-based search engines except Inktomi provide support for the Keywords Meta tag. Similar to the description tag, there is a limit in the number of captured characters in Keywords meta tag. Keep the tag to a minimum or 4 and maximum of 8 keywords or keyphrases and separated by comma (,). Make sure that the keywords appear at least once in your content (body). If not, the keyword will be considered as irrelevant spam. Avoid repetitions as some search engines can penalize your rankings. Move the most important keywords to the beginning to increase their prominence for engines that still might take this tag into consideration. ----- Heading Tags (H1-H6) A header tag is nothing else than a headline. You should have a clearly defined <H1> header tag on each page saying to the reader, and to the search engines, "This is the primary subject of this page". Chose the primary search phrase of each page you are targeting. It is important the keyword is present in the very first heading tag on the page regardless of its type. If the keyword is also used as a first word, you will raise its prominence. There are standard rules for the structure of HTML pages. They are written in a document-like fashion. In a document, you start with the title, then a major heading that usually describes the main purpose of the section. Subheadings highlight the key points of each subsection. Many search engines rank the words found in headings higher than the words found in the text of the document. Some search engines incorporate keywords by looking at all the heading tags on a page. Don't try to stuff to stuff your heading tag with many or irrelevant to the page content keywords. Having multiple <h1> tags may now actually be subject to a penalty by the search engines, and is seen in the same light as "keyword stuffing". You can certainly have multiple headlines appearing on a page, like <h2>,<h3>, e.t.c., for instance for sub-sections. But make sure that they are following a hierarchical order. To be specific, the <h1> should be the first heading tag, followed by the <h2>, then the <h3>, and so on. ----- Alt Attributes Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which is not as relevant for rankings now as it once was. Read my tutorial for howto: Alt Attribute & Image Search Engine Optimization - SEO Workers ----- Phrase Elements Use the semantical tags <strong> and <em> tags for targeted keywords within the visible content of your pages. But do not overdo it. Those tags are alternatives to the <b> and <i> tags which you can use too, but I don't, since they are for visual presentation purposes only. ------ Pages Visible Content Content is the food of search engines. Try to have a minimum of 200 and no more than 700 words in the visible content area of your pages. Pages with too less content are generally treated as second hand pages, and they go into the unlabeled supplemental results, which cause a PageRank (not ranking) dilute. If you have pages longer than 700 words, it would be better to split into more pages. ----- Broken Links & Correct HTML Check for broken links and correct HTML. Sure not all errors are critical or can choke the spiders, but if you cannot make the difference, it is an issue to be taken into consideration. Free tool to find broken links: Find broken links on your site with Xenu's Link Sleuth (TM) Free tool to check your HTML: CSE HTML Validator Lite - FREE HTML Editor and Syntax Checker for Windows ----- URL Canonicalization Canonicalization is the process of picking the best url when there are different choices, and it usually refers to the homepage. For example, many people would consider these urls as same: Code:
example.com example.com/ example.com/index.htm example.com/index.htm example.com/index.asp example.com/index.php e.t.c If not, here are some server side scripting solutions: Search Engine Friendly Permanent Redirects - SEO Workers --- PageRank Sculpting (Siloin) & Robots.txt If you did all above, before you start building links you can control the flow of PageRank to boost your most important pages and keep them out of the Supplemental Index. You must take care that the most important web pages like i.e the most lucrative products or services have not been been moved to Google’s supplemental index. Why? The pages that show up first for any searches are the ones in the main index. The only time you will see pages from the supplemental index, is if there are not many, or any results for that term in the main index. You can achieve that creating and upload a robots.txt file in your root /main) directory. Here is an example a robots.txt I created recently for a customer: http://www.gameshop.gr/robots.txt ATTENTION! Please be careful and do not use that robots.txt for your site. It is just a sample. Every site needs a robots.txt tailored for its own needs. Here is a basic robots.txt tutorial provided by Google: Creating a robots.txt file - Webmasters/Site owners Help ----- Secure Pages Prevent Search Engines Index your Secure Pages (https). If you are hosting on Apache you can check here howto: Preventing Search Engine Indexing of Secure Pages - SEO Workers ------ Spell Check Checking the spelling of the text on your web site is very important; to ensure good content accessibility and readability for your readers, and better crawlability and indexing for search engines. ----- If you follow all the above tips, I hardly believe that you will need an SEO Expert or a so called Guru to do your on-page SEO work. If I missed anything, please feel free and add it to this thread. Thanks in advance for your contribution and good luck! John
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO Last edited by Webnauts; 03-01-2009 at 02:54 AM. |
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Hi Webnauts,
I am sure everyone enjoys your posts which appear time from time and this is not exclusion. I love your professional and scientific approach to the SEO issue. Being an amateur and implementing various technical SEO methods (which I think also is a way to go) I came to the conclusion that it is not so clear and "scientific" when you meet a site number one in Google with one page (practically no info there) and PR=0. On the same page place 2 or 3 another site with huge quality and quantity of info and pr=2. It is a still a question for me also how I was number one in Google with absolutely primitive SEO and after some professional advices my site is on number 3? Webnauts, I am sure every one (particularly the newbies as myself) would appreciate if you could explain a bit more how to canonize URL as I've heard it is desirable to have one main page. Please explain a term "If you are hosting on Apache" and how to check it? Also what we should put in .htaccess file in each case? Please also clarify more about security of the sites and the steps that we should take for it? If you could but also a code would be wonderful? Thanks for your professionalism and good will towards IT community. Warmly. Michael. |
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Oh nice article and me following 50% on ur article .. but regarding robot.txt m not using bcz i thing its telling G not crawl the sites...if left without rob...m eans all pages will crawled m right?
Also except meta description .. meta tag is usefull.. many says no SE especially G not considering it.. Also my self aded some keyword only in metat tag.. but not come in SERP.. after i put in content then came... |
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Those are all of the basics that I learned and your right, I do not regret implementing these guidelines at all.
I have never heard that a page that has more than 700 words of content should be split into more pages. Can someone explain the reasoning for this? I usually find it difficult to split an article into two pages because of the keyword phrases that I am focusing on are all interconnected with the article. If I split the page, I end up with keyword phrases bleeding into the other posts. |
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Its nice tips,thanks a lot, this part always been hidden to me......i dont know but some how i feel that i cant..but after reading your post i will try to improve my site based on this....thanks again
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As always, right on.
My only suggestion is to maybe give some examples of what constitutes what. How should the keywords appear, commas between the words of course, but do I need spaces? "Body, Jewelry, non piercing" or "body,jewelry,non piercing,rings" for example, or does it really matter? Do the spaces count against the total number of characters? Great as usual from a leader in the industry. Best always, Michael
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Non Piercing Nipple Jewelry - All the pleasure and none of the pain! - Non Piercing Nipple Jewelry |
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First let me explain about the keywords meta tag. I am certain that for Yahoo there was some value associated with this tag up to a year ago. I did not run any tests to see if that is still valid. But I saw this tutorial of Yahoo Adding META Tags to Store Editor pages - Yahoo! Small Business Help and seems like it was published in January 2008 Internet Archive Wayback Machine
If you want to be sure, try to test that out yourself. My next question is: How about other small search engines beside the big three? In case they weight that tag, why shouldn't I use it? What about the web sites internal search scripts? There are many scripts out there that you can use for a site search function, which are supported by that tag. Now Google: I know that they will only look to see if words you searched appear in the body area of a document. But won't they look in the meta keywords tag for matching words? To check if you are potential spammer? Can anyone tell for sure that Google does not look at the meta keywords with their PhraseRank Algorithm? As I mentioned in my original post: Quote:
Now about how to implement the meta tags keywords, like with or without commas, etc, I use comma and space. Here is an article you might should read and make up your mind yourself: Meta Keywords Tag 101: How To “Legally” Hide Words On Your Pages For Search Engines
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO Last edited by Webnauts; 03-01-2009 at 10:11 PM. |
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- Are you writing articles for users or for search engines? Quote:
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO Last edited by Webnauts; 03-01-2009 at 10:10 PM. |
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Now, ask yourself the following questions: 1. Your competition is not sleeping. What are you doing to keep up with the competition? 2. Do you add fresh content to your site? 3. Do you work on building natural and quality backlinks to your web site? 4. Do you follow up the algorithm changes of the search engines? Are you up-to-date? 5. Did you play around and spoiled without knowing the work the professional SEO did for you? 6. Could it be that the time that did your premitive SEO you did not have more than 30 visitors a month and now you have almost 10 times more? 7. Can it be that you get almost 10 times more traffic because the professional SEO tried to get traffic for more search terms that never ranked before to help you to achieve the traffic you have now? 8. How much money did you invest for the professional SEO? Quote:
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If you need there help, I would advise you to hire a professional, since it is a sensitive area. Quote:
You better watch these videos buddy: http://www.seowatchblog.com/search-e...ings-dead/246/ http://www.seowatchblog.com/google-r...-hour-why/115/
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO Last edited by Webnauts; 03-01-2009 at 10:03 PM. |
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Hi Webnauts,
So grateful for your honest respond. What a great place this Forum is! I really learn a lot. WIth much success, Michael. |
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Hi John. Good post. Id like to add that xenu is a great tool for anyone starting out on their own SEO and a must! Just an expansion on the keywords meta tag issue. In the search engine land article you posted it says:
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My LinkedIn Profile - Matt Inertia's SEO Blog - SEOers.org - My Twitter "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society Last edited by inertia; 03-02-2009 at 10:27 AM. |
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You are welcome buddy, but the info I posted is no theory.
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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Though Google may not give much importance as it use to have but Yahoo still love them. We dont loose anything even if we have them for our webpages. |
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thank you for sharing this info to us. for what you saied here, i has done it ever before and will go on this way for my onpage seo. thank you for this post.
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That practice of loading a webpage with misspelled keywords in an obvious attempt to manipulate a site's ranking in Google's search results. Filling pages with such crap, can result in a negative user experience, and can harm your site's rankings.
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO Last edited by Webnauts; 03-04-2009 at 05:00 AM. |
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discusion goes good, but as I have something listend for that, do the Google ban teh web sites which is made for SEO and Adsense content, do it's a relevant information?
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I am not sure if I understand your question. If you are asking if Google discounts or bans MFA (Made for Adsense) sites, you are right.
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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Also if you have too many domains redirecting to one domain, you can get into trouble. More about this: How Many 301s Are Too Many?
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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I even do not know about this... but it's resenable to have a problem with many domain forwarding... |
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If you did your on page optimization, write some good articles/tutorials, or setup a kind tool on your web site that can be useful for the web community, and try to bookmark all that in social media platforms like Digg, StumbleUpon, Reddit, etc. But don't spam those social networks bookmarking your homepage, services/products pages etc. In long terms you will regret.
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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Hi Guys,
Buddy you have amzing knowledge on "on page' of seo field. this is really a greate helpful tips, but i request you to please give more clear idea on meta keyword and alt tag post. Thanks buddy |
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I don't believe you read a word from my post. Are you trying to promote yourself here? If that is your intention give it up, because you are in the wrong thread, if not wrong forums. Thanks.
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO Last edited by Webnauts; 03-23-2009 at 11:21 PM. |
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__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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Thanks everybody for sharing great information posts.
I am also try to do so, these are cute tips for on page optimization. |
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Hi John, I was wondering if you (or anyone) could shed a little light on PR and SERP. My site is very young and still has a PR ). My SERPS are continually on Page 1 for several keywords, above the fold, and one day, I was above Amazon.com. For me, it seems SERPS are driving traffic.
What do you think is more important, PR or SERPS. It seems like it's the SERPS, but wanted to hear some opinions from others. |
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__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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Obviously SERPs can be a great traffic generator, but traffic alone does not necessarily generate conversions. Why? Have a look at my article Usability & Search Engine Optimization for a better understanding.
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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If someone is confused here that is you, as it seems you are desperately trying to draw the attention of our members here with your annoying and useless posts.
If you are trying that way to build your profile, you are on the wrong path. Whiteboard Friday - Dude, Your Links Kinda Suck If you think such posts like yours here will attract members to click on your signature link, you are dreaming... Is that clear enough?
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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There it is very well explained what I met.
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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What the hoopla is about PR? Well I honestly have the same question.
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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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Nice Webnauts - basically un-disputable information...
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Join free dating sites and meet single people without paying a penny. Submit your articles at my article directory and get quite a few instant back-links from other social sites! |
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Can you back that up please?
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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Do Yahoo and MSN (bing) also ignore characters in the title tag beyond 100? Also are you penalized when your description tag is more than 200 or the excess are just ignored?
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In a recent study done by a panel at SMX advanced, moderated by none other than Danny Sullivan, ALL H tags are said to be a lot less important than they ever used to be. The study included 71 well known actively working SEO's for feedback on a number of ranking factors.
__________________
William Cross Expert Search Engine Optimization Man's Best Friend: If you don't believe it, just try this experiment. Put your dog and your wife in the trunk of the car for an hour. When you open the trunk, who is really happy to see you? |
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And second, it is a shame that SEOs ignore the importance or preach against implementation of semantical tags. That is what I hate with SEO if you want me to be very honest.
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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I did not say not to use them. I always use every possible factor I can. However, the guy you asked to back it up said "not much helpful", which actually goes along with the new data.
__________________
William Cross Expert Search Engine Optimization Man's Best Friend: If you don't believe it, just try this experiment. Put your dog and your wife in the trunk of the car for an hour. When you open the trunk, who is really happy to see you? |
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So I did not say anything wrong in the past and my post is still valid, even if Google or I don't know who do not give them so much weight. And now my question is: What is with Yahoo and MSN?
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
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Now, What's with Y and M in what regard?
__________________
William Cross Expert Search Engine Optimization Man's Best Friend: If you don't believe it, just try this experiment. Put your dog and your wife in the trunk of the car for an hour. When you open the trunk, who is really happy to see you? |
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