|
|
||||||
|
||||||
| Index Link To US Private Messages Archive FAQ RSS | ||||||
| Google Discussion Forum Google Discussion forum is for topics specifically related to Google. There is a subforum dedicated to AdSense/AdWords subjects. |
Share Thread: & Tags
|
||||
|
![]() |
|
|
LinkBack | Thread Tools | Display Modes |
|
||||
|
I've been working on the "heat pump" site in my sig since July and was having some success with steadily increasing rankings for their main keywords. Until a few weeks ago when some of their main keywords completely dropped out of the search results (and they really should be in there somewhere!!??).
There is nothing concrete I can think of that might have done this (no black hat techniques) and they still have plenty of top ranking keywords. We have also attracted plenty of natural and relevant links but Google seems slow to acknowledge these in GWT. It is the big referring half a dozen keywords that WERE hitting the top 3 pages but have now disappeared. My client is pissed, im bewildered and im putting it up for consideration by you guys... Points of note...
Cheers... Matt
__________________
Latest Blog Post: Google Consultant - Should this Job Title be Allowed? - Matt Inertia's SEO Blog - SEOers.org "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society |
|
||||
|
Quote:
Penalties: How many are there? My advice: Start there. In addition ANALYSIS OF PAGE: link removed by request Invisible text found. Method(s): Hardly visible text using very similar text and background colors. Invisibility purpose: Impossible to say. http://tool.motoricerca.info/spam-detector/
__________________
Mini Network:: Financial information at your fingertips Learn object oriented programming where it started Last edited by incrediblehelp; 11-19-2008 at 07:11 PM. |
|
||||
|
Quote:
Quote:
Quote:
Quote:
Cheers for the help guys but I'm leaning towards the idea of a sandboxing effect due to the fact that the keywords rankings that have been dumped are the most competitive ones?
__________________
Latest Blog Post: Google Consultant - Should this Job Title be Allowed? - Matt Inertia's SEO Blog - SEOers.org "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society |
|
||||
|
It is too late for me. Ask a moderator.
|
|
||||
|
Since its a website that we all work on, speaking to all webmasters. We tend to focus on the "is it me" or just overlooked error's etc.. sometimes stepping back or away from it even
We've been down this road many times and all types of situations come up. Some things come to mind, I don't know details some of my questions will not apply. 1. Is this a new site or existing? -- if new, get relative back links using different keywords to link to the site. -- a rebuild site, then it took google a while to catch up but if you changed the names of the old pages and replaced with new and moved content around. Huge dip in the road expected. 2. Text is a factor regardless of the background. White and shades of white are pretty much ignored from my last recall on that subject. 3. No sandbox.. I can prove that. We created a complete flash site and within 3 weeks it was live and responding to keyword searches. Google can now read and index flash sites and it's Amazing!! ( Your site is not flash, so it's something else ) 4. Some basic things have been overlooked.. -- alt tags for example: * "Brochure Request Icon" More like, "Request A Free Brochure" -- browser title at top is missing additional keywords * To have the company name only is too little and loosing power in results. Should mention top three products or something. -- <meta name="keywords" content="put more in here" /> * It's one thing to focus on heat pumps, but I'd place more relevant words with these. -- <meta name="description" "spam" repeating heat pumps too many times. Almost boring to read. This would be the place where you're at a bar and someone ask.. hey, what do you do for a living? " We offer this... " don't leave anything out and don't bore them -- Home page paragraph. * Add a couple of more structured paragraphs. Make one like general info about what's here. Then other 3 paragraphs to break those top three down into sections of information. Just don't be spammie about it. Other things.. The news articles need unique titles in the browser other than "News Articles" can it not be specific? "Heat Pumps, the Real Benefits" The big blocks of white space in left and center area lower tend to be common everywhere. Tighten that up somewhat. Hope something here helps, just a quick scan for you and others to think about
__________________
20% Off Online Stores | Flash CMS | Blogs | Templates * Follow Our Twitter! Online Since 2003 & TemplateMonster, Logos, Design Software, Custom Websites |
|
|||
|
Hi,
Remember that Google does things very often that may affect you unintentionally for no apparent reason, because of algorithm changes and glitches or attempts to catch spam. The ways of Google are beyond human understanding. The eruption of the volcano is not always due to human sin and cannot be avoided by sacrificing young girls or whatever. Disappeared where? Search results of this type are localized. Make sure Google knows the firm is in the UK if that is what you want (you can tell them at Webmaster central). Sandbox would not occur after your site was already listed and had PR. You have PR 3 and are therefore not in any sandbox. Yes, there is still a sandbox, IMO, though it may not be called that. Penalty MIGHT occur but is less frequent probably than frantic Web site owners might think. For Google algorithm change check if the number of sites listed for a keyword search has gone DOWN - usually indicates Google has done something that affects that keyword. Advice - take ICS out of the <Title> - Heat Pump or Heat Pumps is what you are interested in, no? Make sure each and every page links back to the main page with the keywords in the anchor text. I didn't see that. "Home" is not your keyword, so why use it as anchor text? SE Spiders are very dumb and mechanical. Add more text to the main page that explains about heat pumps - maybe 1000 or more words if possible, and increase the ratio of text to code - and change the text from the duplicates so main page at least is different again. You have 3 little boxes with the same text - not the best idea I would think "Discover the benefits of ICS Heat Pumps in your home." Never have link text (anchor text) that says "more" - this sounds idiotic, but Google decides that "more" is a keyword on your page. I saw it in Webmaster central results. No kidding. Link the title of the page. Remember - search engines use anchor text to determine the content of the linked page. Don't use "more" unless you want to be #1 for keyword "more" All your ALT image tags should have the keywords if possible. Add 1-2 blogs with links to your pages. You have 62 pages registered in Google. Make sure that all your pages are registered. generally, a 62 page site is not going to get top billing for reasonably popular keywords. If you did do so for a while, it may have been extraordinary. <Please add your link to your signature CD> Last edited by crankydave; 12-05-2008 at 01:16 PM. Reason: sig in post |
|
||||
|
Quote:
Quote:
Quote:
__________________
Follow me on Twitter! On the Trail with SOSG How I became a Social Media Convert and Twitter and Agents of Influence and now regular poster at Cloudmixer where We're Mixing New Media Ideas. Last edited by Terry Van Horne; 11-19-2008 at 08:54 PM. |
|
|||
|
Hi inertia
No idea how much of this you have inherited but the structure of the site itself is an indexing quagmire. Available under both http:// and http://www and indexed under both. The lowest common denominator is /residential/home.asp although much of the content is in the commercial folder, referenced to and linked in the navigation as /commercial/home.asp. There are core navigation links that instigate 301s e.g. /blog rather than /blog/ Various pages carry overlapping content, have a look what happens with a search on a piece of text from one of the home pages: Heat Pumps are a tremendous way to heat your home and provide domestic hot water in a cost effective and sustainable way - Google Search The page isn't returned, two others are, including the root, which is unreferenced in the site itself, not surprising the pages are in non typical order. Could go on but I'm sure you must be aware of much of this, the site architecture is a real problem. Your client has added to this by putting at least two nearly duplicate sites (may be more) on the same server, targeting the same market, he is an idiot. The indexed pages from these sites do not want removing, they want page by page 301 redirects put in place. Apart from the weakness, you will appreciate that what is happening is against Google guidelines. They do essentially just filter duplicates out, with no guarantee which will be returned but having these on the same/close IPs could cause a reaction a little stronger than filtering, the 301s really do need putting in place yesterday. Having eliminated the duplicate text off site, a little rewriting to expand and remove duplication from similar pages will also help, as well as the 301 from non www to www (guessing that's the way you would want to go) Then's a good time to think where the structure and internal linking can be improved, perhaps whether the whole configuration wouldn't be better with at least the residential folder moved to the root and home.asp 301 redirected to the root, rather than the current situation of the root being redirected to residential/home.asp. 301s naturally in place for any changed URLs. To me, the variable returns you are seeing are just a reflection of inherent weakness, no more at this stage. To turn that round will require your client to be both cooperative and patient, I wish you luck with that and with the site. By the way, the Google sandbox is a test facility used by their engineers, mainly for new algorithm developments, before they are released into the wild. That's the only one they have. |
|
||||
|
IMO, if these dupes have IBLs and you try to 301 the page then the negative just moves with them. Kinda' like when someone buys a domain and 301 redirects to another site to drain the PR out of it before discarding. Not the best strategy if you want to move back to where you were previously. How much value can these have if they are dupes? No reson to 301 it isn't worth the risk. You can always do that later after you have figured out the cause. IMO, you still don't know that until it turns around.
__________________
Follow me on Twitter! On the Trail with SOSG How I became a Social Media Convert and Twitter and Agents of Influence and now regular poster at Cloudmixer where We're Mixing New Media Ideas. |
|
|||
|
Hi Terry
Interesting point and I agree about the need to always be careful but the 301s will do no harm, they are in reality the quickest solution, not least if there are any inbound links. Google's take on the situation: " use 301 redirects ("RedirectPermanent") to smartly redirect users, the Googlebot, and other spiders." |
|
||||
|
Quote:
Black on white; white on black - what's the difference?
__________________
The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
|
|||
|
I had the exact same experience with my website: www.thefurnituremarket.co.uk just 3 weeks ago when my top ranking search term of oak furniture where I was placed at around 4th from top on google disappeared completely. Now much to my despair I cannot find my self for this search terms at all.
Does anyone have an idea why this may of happened? I have change nothing on the site that would cause this negative effect. |
|
||||
|
Cheers for the replies people. There are some points which I will be acting on straight away, some points I don't agree with.
The entire commercial section is blocked from Google so that section of the site should be completely regarded. I did this so I didn't end up with 2 pages targeting the same keyword and there were also some duplicate pages so the easiest option was to block the whole section, rather than re-writing a lot of content. The duplicate content issue with the two pages Palindrome mentioned will be sorted out pronto. The www vs no-www thing is an issue but as the site is hosted on shared windows hosting without ISAPI we have no option but to live with this (were in the process of sorting out a new host provider). I have made sure that all internal links avoid any canonicalisation issues and we are trying to police the external links to do the same. I really have no faith in the hidden text argument. How can i change white text on navy to anything less hidden? There are no links going to these partner sites and they are purely sites which re-sellers refer customers to. They do not need to rank or even be in the index so when they are removed my clients main site will be the only copy of that content in the index. The question is... has the fact that these sites HAVE been indexed, even though they came along at a later date, effected the main site? If it has then we have all found a way to destroy the competition! A lot of the tips are standard SEO tips about the alt tags, titles etc but why would that have any influence on the site being in the top pages and then being completely removed from the results for those phrases? With regards to the sandbox. I am not 100% on my opinioin of it but from my experience the more competitive a site is the less likely it will rank in its early days. You can get a site to rank within 24 hours if you target very low compeition keywords. @SnerdeyWebs - what keywords did the flash site rank for? Quote:
Quote:
Quote:
Thanks again.
__________________
Latest Blog Post: Google Consultant - Should this Job Title be Allowed? - Matt Inertia's SEO Blog - SEOers.org "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society |
|
|||
|
There is a very long thread about this exact issue in another forum. I have had the same issues with one of my clients since October 31st. A couple of their top keywords which have been there for years keep dropping to 100+ positions and the jumping back...about 75% of the day they are gone, 25% of the day they are back...it's happening with a ton of people. If this happened just recently, it could be this same issue.
If you are tracking keywords with any type of software, I will check to see when this started. |
|
||||
|
It happened about the same time and this isn't the only site that I look after that is seeing drops in rankings for big terms.
On Google.co.uk we've observed lots of directory listings / job vacancies etc returning to the SERPs. These were pretty much erredicated in the last 12 months but theyve come back with a vengance! That makes me think that G are messing about with the index (roll-back?). My conspiracy theory head is telling me "here we go again, G start messing about with SERPs just before xmas". Hhhm...?
__________________
Latest Blog Post: Google Consultant - Should this Job Title be Allowed? - Matt Inertia's SEO Blog - SEOers.org "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society |
|
||||
|
Quote:
Quote:
Quote:
|
|
||||
|
Quote:
It is just a conspiracy theory but it does show similarities with this time in 07 and 06.
__________________
Latest Blog Post: Google Consultant - Should this Job Title be Allowed? - Matt Inertia's SEO Blog - SEOers.org "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society |
|
||||
Quote:
Quote:
"You may loose money for the company, but if you destroy the brand I will be ruthless." Cite, related to Warren Buffett, sometimes called the worlds best investor. If there are changes that may (temporarily) effect you, I think it is infrastructure / algorithm related.
__________________
Mini Network:: Financial information at your fingertips Learn object oriented programming where it started Last edited by kgun; 11-20-2008 at 03:06 PM. |
|
||||
|
I think alt tags are not working anymore. . .I've tried it so many times and see that it doesn't seem to be working.
__________________
Hawaii Events|Oahu Events|Honolulu Events |led signs|outdoor led sign |
|
||||
|
Quote:
What are those links there?Alt attributes of course? Or are they title attributes? Are you possibly doing some wrong? Maybe a markup error?
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
|
||||
|
Quote:
Don't get fixed on rankings. Exactly like you should not be fixed on the PR toolbar. Traffic and conversions (performance) must become your primary target, if you want to survive in the SEO industry. Just a friendly tip.
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
|
||||
|
Indexing something isn't the same as increasing relavence. Alt is not weighted as "link text" it's just plain text that likely adds 0 relevance because it was/is often used by spammers for spamdexing/keyword stuffing. The work around is use the image as a bg for a cell and position the link in the cell. Resulting in the look of a button with weighted link text.
__________________
Follow me on Twitter! On the Trail with SOSG How I became a Social Media Convert and Twitter and Agents of Influence and now regular poster at Cloudmixer where We're Mixing New Media Ideas. |
|
||||
|
Matt, first I think you forgot to mention that the domain is almost 9 months old. And that the key terms "heat pump" and "heat pumps" are most probably the most competitive terms in your customer's industry.
Also I do not know if someone mentioned already here that the contrast of the background and foreground of the main content area does not look good at all. Smells hidden text, but maybe not enough to get banned, but maybe enough to get a ranking penalty? Did you check yet how are Yahoo and MSN dealing with that? Also, are you sure that the blog of the site is optimized well enough to avoid canonicalization or duplicated issues? Leaking PR? Are you sure that you are doing the right thing, that the "Home" link is linking to the page itself. Where did we have that discussion? Maybe at Search Engine Land? Are those footer links Air Source Heat Pumps :: Ground Source Heat Pumps :: Geothermal Heat Pumps a new SEO technique? Or did I miss something? Looks like a trick of a frustrated site owner, who wants to rank too fast. But the site owners should know, that the faster they rank to the top, the sooner they drop to the bottom. At last what where your link development efforts so far?
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO Last edited by Webnauts; 12-05-2008 at 01:39 PM. |
|
||||
|
How not working?
__________________
The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
|
||||
|
Im thinking along the same lines john. The age factor is still the main restricting issue. Youre right, this is the most competitive keyword for the industry. Ive managed to crack some of the other big keywords but these have all been with lower levels of competition. The fact that they are doing well for other generic phrases makes me doubtful of any penalty, however Im willing to try a text colour change to observe the effects! Im just a little doubtful of whether grey on white text would be seen as suspect by G... Its a design aspect so if they have penalised the site for it, they are wrong. But! Its not as if they always get it right!
With regards to the blog, all categories, archives etc are noindex, followed. I've also nofollowed all the social media links. All the other outbound links are relevant so ive left them. When I look at a site search of the blog I dont see any duplicate urls appearing. There is an issue with some pages being in the supps but these are the newer pages with few links. I can address this. I think we had the "pages linking to themselves" discussion on skype. Im still not fully sold on the idea of it being a problem. Every site ive worked with has been setup in this way and its never proved to be a problem before. When looking around at very successful seo sites the common theme is also not to do this. Can you give me any evidence to prove its effectiveness? The footer links are an old trick to increase the in-links to key pages, as well you know! The links have been going well. Ive been using social media for the blog posts and they are attracting natural links on a regular basis. Im lucky that the client is very pro-active in their off-line marketing as well. This gives me plenty of opportunities to pick up decent links. Id added a load of irrelevant forum links but im in the process of removing these and I should report that the positions have started to improve since i started. Although its not conclusive, it would appear that the masses of links from irrelevant content were not doing the site any good. Maybe i should report these possibilities in the mammoth thread!? Ive been working on other techniques such as facebook groups (which are showing up in GWT), squidoo, articles, blog posting, directories and ive managed to get a few links on sites which are high ranking, highly relevant and highly trusted sites in their industry. The site is consistently improving across the board but it is this top keyword where the site is up and down like a yoyo! Maybe im just gettin impatient! Quote:
__________________
Latest Blog Post: Google Consultant - Should this Job Title be Allowed? - Matt Inertia's SEO Blog - SEOers.org "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society |
|
||||
|
Quote:
I have been concentrating on attracting other sources of traffic as well as this particular objective. Ive also been working on the site performance by altering pages with high bounce rates and monitoring the analytics closely to resolve problem areas.
__________________
Latest Blog Post: Google Consultant - Should this Job Title be Allowed? - Matt Inertia's SEO Blog - SEOers.org "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society |
|
||||
|
Quote:
I hope you know what I mean bro. Right?
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
|
||||
|
The keywords "Computers" and "heat pumps" are not even in the same league john. There are various other elements to this marketing campaign so don't assume that this is the only objective for me and the client.
__________________
Latest Blog Post: Google Consultant - Should this Job Title be Allowed? - Matt Inertia's SEO Blog - SEOers.org "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society |
|
||||
|
Quote:
|
|
||||
|
Id still like to hear your thoughts kgun!? We need a "noindex forum" dont we john?!
As you can see I've removed my sig links, they were completely irrelevant and swamped my clients link profiles with WPW links. Initially, this appears to have had a good effect and rankings have stabalised in the 90s/100s since i started this thread. But I cant be certain that other factors arent coming into play. I've been altering/adding content and links are still appearing all the time so this isnt conclusive proof that "inbound links can hurt you" -- by a long way! I've also removed the 301 on the home page, changed the grey text and resolved the other hidden text issue. I'll keep you posted...
__________________
Latest Blog Post: Google Consultant - Should this Job Title be Allowed? - Matt Inertia's SEO Blog - SEOers.org "Carpe diem, seize the day boys, make your lives extraordinary" - Dead Poets Society |
|
||||
|
same thing happen to me recently. . . my site rank in top 35 and just today its in 833. Yesterday is top 35. HOw is that happen? What is google doing?
__________________
Hawaii Events|Oahu Events|Honolulu Events |led signs|outdoor led sign |
|
||||
|
What is Google doing? Watch the Google Weather Forecast for the first quarter of the year 2009 and you will see whats going on. You better get some warm clothes buddy, if you did not do so already.
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
|
||||
|
Quote:
Sorry.
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
|
|||
|
Quote:
|
|
||||
|
Quote:
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
|
|||
|
Quote:
|
|
||||
|
Matt we have one, don't we? If someone is interested, simply need to PM me for access and I will tell them if they qualify to join or not.
__________________
"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO |
![]() |
|
| Thread Tools | |
| Display Modes | |
|
|
Similar Threads
|
||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| When was Pr's last update? Cycle getting longer and longer? | MathsIsFun | Google Discussion Forum | 1 | 03-26-2005 07:44 PM |
| One letter competitive keywords above 1000000000 results | wednesday | Search Engine Optimization Forum | 0 | 03-05-2005 01:06 PM |
| Site no longer listed! | joanniac | Google Discussion Forum | 13 | 06-19-2004 02:28 PM |
| Strange query keywords results | pedstersplanet | Google Discussion Forum | 6 | 05-25-2004 12:35 AM |
| Site no longer exists on Google--HELP | zoner | Google Discussion Forum | 12 | 03-10-2004 10:24 PM |
|
WebProWorld |
Advertise |
Contact Us |
About |
Forum Rules |
MVP's |
Archive |
Newsletter Archive |
Top |
WebProNews
WebProWorld is an iEntry, Inc. ® site - © 2009 All Rights Reserved Privacy Policy and Legal iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 |