Keyword artifical inflation by google
Hello to my fellow webproworld members,
It's a little bit of a long post.. but I would love to here your comments.
As we all know the economy has been in a terrible state of affairs for more then the last little while. And while sales are down competition for those sales has been up...
But an interesting thing has happened in a few industries and I am wondering why I am not seeing it in places like google's adwords bidding.
You may notice almost an 80 drop in gas in the northeast US directly from the fact that you can not get blood out of a stone. Essential deflation....
Exxon Historically one of the more expensive gasoline providers around have gone to a predatory practice of lowballing price on their regular gas to drum up sales which have traditionally gone to the independant no-names.
Furniture stores like kohls, fortunoffs and others are running 50-70% inventory sales and it has not even gotten christmas season yet.
I know for a fact from many furniture industry and construction industry reports that on line advertising has been cut back severely because of ROI and more oversite!
From what I can tell on Google there is less competition for keywords (from the amount of vendors I see displayed on them).
Yet they are raising the bar to appear on the 1st page of rankings by sending notes through estimates saying that you will not appear on the first page based on bid estimates!
Meanwhile they remove the top three sponsers above the search results to do this on some keywords.
To top it off now if you put a very long tail search phrase in, they will try and get a premium for it because it contains some other words that are hotly contested for. This used to be the way they wanted you to save money and corral an adwords account, now it seems they are essentially cannibalizing anything they can.....
THANK MY LUCKY STARS I HAVE BEEN WEENING OFF ADWORDS FOR YEARS...
Anyone else experiencing this?
Last edited by RichAtVNS; 10-13-2008 at 07:55 PM.
Reason: grammer
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