Still no visitors...Help

[Shades]

All,

I've been running this site for almost 6 months now www.eastcoastshades.com . I've been putting it in free directories, working on keywords etc. I think the site looks pretty good (def could use your input). Were talking 0-20 visitors a day. When i have my google ads running im usually around 10-20. They turned off for a week and i've been at 2 visitors a day, ( probably me for all i know). Just shows me i'm getting absolutly no traffic. I use 3d cart so everything is done through there. All of the meta tags, keywords, etc. all done through 3d cart. Does anyone else use this that is successful with keywords or high traffic. Can anyone check my site cause i can't figure out what's wrong?

Thanks and sorry if these are stupid questions, i'm just at a loss.

Thanks,
Doug

[amxfan]

Doing a Google search for "East Coast Shades" you are on page 1 but have you looked at what else is on page one for that search?

I would have my keyword as sun glasses.
With this I would put it in my title, description, keywords, header tags and URL's .
Right now you do not have header tags nor do you have descriptions on your product pages. The word sunglasses is found in the title but not at the beginning.

Alt text and title text for your images would not be a bad idea as well.

You may want to ask for a site review for additional ideas.
Also back links, back links, back links with the term sunglasses, aviator sunglasses, kids sunglasses, something of this nature.

[grishamist]

Keyword research and keyword analysis is the key factor to consider. If you will know what keyword frequently use by users, that competitive keyword will be your "target". Just focus on keyword targeting on building links.

[Janna122003]

Originally Posted by Shades

All,

I've been running this site for almost 6 months now www.eastcoastshades.com . I've been putting it in free directories, working on keywords etc. I think the site looks pretty good (def could use your input). Were talking 0-20 visitors a day. When i have my google ads running im usually around 10-20. They turned off for a week and i've been at 2 visitors a day, ( probably me for all i know). Just shows me i'm getting absolutly no traffic. I use 3d cart so everything is done through there. All of the meta tags, keywords, etc. all done through 3d cart. Does anyone else use this that is successful with keywords or high traffic. Can anyone check my site cause i can't figure out what's wrong?

Thanks and sorry if these are stupid questions, i'm just at a loss.

Thanks,
Doug

You can optimized the content by using the product name as anchor text and put alt attribute of product images.

[2fk]

As what I found checking your site alt text on the images are really missing..they are really important cause robots can read images..by itself you should work on it and then there is no such content describing your products where in you can use in your keywords on it just don't kw stuff...content relevancy is a factor in SE..also you can use content in promoting your site..you should also do more on link building using your targeted keywords by the way the word itself sunglasses do really have a big average on search so you can concentrate first on targeting long tailed keywords..this way you'll be able to stay in the competition..On page review of the site might help and more strategies on promoting your products..

[jabo]

Your site has a nice position for its SERP from Google, how do you do your off page optimization anyways?

[Shades]

Thanks for all of the responses. Currently i'm using 3d cart, which is also how the site is designed and maintained. All meta tags are entered in a meta tag section for each product/page etc... So everything is in template form for entering titles, inserting pictures of product etc. I'm not sure if anyone here has used 3d cart and know what i'm talking about. I'm not sure if this is limiting me or helping me.

As for my off page op. i've been sending email to other sunglasses sites that i'm not neccessarily in competition with , ex. authentic vs. non authentic eyewear. I just seem to be having trouble getting linked. I've submitted to many directories as well but have not seen an increase at all during this time. I tried updating my page everyday for a couple weeks and that wasn't showing any improvement. Google adwords was really my only way of getting traffic and i don't want that. I want people to be able to find it naturally and not only through an ad.

My content is good why aren't the visitors flanking in. I see a lot of people talking about not having good content. I have plenty to help the users on my webpage. 1st i have a pic they can click on them leads them to a full explanation of what sunglasses are right for you face type, hair color etc.. I also have an "easy button", when you click this it just explains that we want you to email us a pic or description of a pair of sunglasses you want (maybe saw a celeb with them), and we will do our best to find then and get them for you. My product pics are good, prices are cheap and cheaper then a competitior that gets around 25k hits a month www.sunglasswarehouse.com. I have some of the same products at almost half the price.

Is my content just good to people but not google bots?

I understand i need to work on product descriptions, image labels and much more. How do i get my site analized as you guys are speaking of?

Thanks again for the responses, keep them coming this is my first time starting a thread.

Thanks,
Doug

[crankydave]

Doug...

Potential customers have to "see" you in order for them to "flank" in. They don't "see" you.

Good content is simply not enough. Takes far more. As so far as your links, this is what Yahoo "sees"...

https://siteexplorer.search.yahoo.co...&bwmo=d&bwmf=u

They are all from WPW.

For a site review, ask for one on this board if you like...

Submit Your Site For Review - WebProWorld

Dave

[janeth]

Hi Doug,

Getting traffic to a site is not as easy as submitting to a couple directories and adding some alt tags. It’s a lot of time and work.
If it was me I’d do a couple things.

1. I’d come up with 500 long tail keywords and build 500 landing pages for each of those keywords.

2. I’d also play with the design a little to make sure it would convert every visitor that landed on the site.

3. I’d add a blog and a forum.

4. I’d figure out what made me better that everyone else and I’d make sure everyone knew it the second they landed on the site.

5. I’d start playing with the social media sites and find one or two that could drive interested people to the site and I’d set aside a couple hours a day to spend with those people.

Ignore the search engines. Their like a woman, if you spend too much time trying to impress us we get tired of you but If you ignore us we want to find out more about you. Figure out how to drive traffic without the search engines and in turn you’ll see your rankings start to improve.

[sandis.viksna]

This guy has literally no links whatsoever. He haven't even tried it yet properly.

Are you adding at last 20-30 links/day from various sources?

What? No?

Are you crazy?

But Janeth is right - if you're newbie, you better of thinking of other means of getting traffic.

Versache sunglasses alone will take you 100's and 100's of links, posts, article submissions, blog entries, digs, forums, web 2.0 pages etc to rank your site for that term any at all. Also there is little to no content at all.

[craigmn3]

Sitemaps Sitemaps Sitemaps

Google Yahoo MSN


One other big issue I see is that none of your navigation is keyworded. Your Keywords are all about sunglasess your navigation says "metal frame" "Plastic Frame". Also none of your urls have the word sunglasses in them. If that is your major keyword, you are asking the bots to work beyond their brain.

If I am bot sniffing for relevance, I don't see it.

[flhu]

Not an SEO or traffic issue, but you should really get rid of the "Easy Button"(tm) unless you are affiliated with Staples.

Not like I think you would get in trouble for it, but it looks unprofessional in an otherwise professional looking site.

[ArthurNYC]

A few things, if you have a Yahoo store, I believe that Yahoo feeds some traffic into you from their Stores listing. But if you went through all this trouble to build a site, setup vendors and a shopping cart ... can't you find other ways other than SEO to monetize it? You know ... PPC, Affiliate ... and 8 million other online marketing techniques?

Just a thought, but you now have an asset (the site) and you are letting it sit there until Google lists you high enough to get traffic ... why?

Just a thought.

Arthur

By the way ... I am sure Staples appreciates the free publicity you are giving them by using their Easy Button.

[jackit_chick]

Somthing simple that you could do is add titles to your pages. Like after you click on Celebrity Sunglasses, it's part of the images where it says celebrity, so it's not counted as a keyword. Then you click on it and there's no "Celebrity" anywhere on that page. So add a text title of that, and it will add to your keywords. Plus if a customer came straight to that page off of google, they wouldn't know what it was, they'd just see different kinds of sunglasses.

[miningreference]

One good way to get some recognition in search engines in submission to Yahoo Directory. It costs $299 / year. The link is here:

https://ecom.yahoo.com/dir/submit/intro/

Also, I would highly recommend using Google, MSN and Yahoo Local listings. They are free (right now) and work well.
Just check each of these for the URL to submit.

Also, you need to check for keywords that people use.

Lastly, when you get that done, spend some time figuring out how to get people to contact you. Using autoresponders, etc work well. We have had good success with this. In fact, one of our sites had a 44% signup rate.

[Hometutor]

My background is in sales

I'd get rid of the word cheap. If I saw that in a title tag on an SE I'd probably avoid it. I want to buy good quality products at a discount price, not cheap products at a discount price

Rick

[datetopia]

You should change your post title from no visitors to... 1 visitor, because I've just visited your website.
You need more back links: Yahoo! Site Explorer

[subsystems]

I read an article a while back about a guy that was trying to buy a baseball bat for his son. He didn't know what bat to get. He searched dozens of sites. The sites that had some information didn't relate that information to the products. The ones with large numbers of products didn't describe the bats well enough to know what he was getting.

Here was a customer that wanted to spend money on the right product. But the sites provided no help in that regard. The guy decided to buy something else from a different site and give up on the baseball bat as a gift.

What he discovered was 3 items that made the difference. What makes one product different than the others? Your site suffers in that regard. Are the only differences price and appearance? That seems to be what you are suggesting with the site. If so I'd just sort the entire catalog by price low to high and find the one that I like the looks of. Even if I might be happier with a more expensive pair. But I don't know that based on the lack of info about the products.

So the article related 3 items that are often overlooked. Features, benefits and results.
Features: describes various attributes of each product. Polycarbonate lens, acrylic lens, metal hinges, ultra light weight, scratch resistant coating etc.
Benefits: What are the advantages of this feature vs other choices? Polycarbonate lenses, polycarbonate is one of the most durable lens materials available. Metal hinges are much stronger than plastic molded hinges. etc.
Results: What are these benefits going to mean to the average user? Polycarbonate lenses tend to last longer than cheaper lens materials. The little extra in initial purchase price can be easily offset by having the sunglasses last much longer.

Since I started adding this type of information to my sites, I constantly get emails of praising the completeness of my sites. Well, the conversion has gone up at bit but over time sales seem to be more steady and repeat business is great. Once you have a believer they will come back and buy more and more. Having detailed product information adds to the trust factor. It tells the customer that you are serious about the product and care that they know what they are buying.

Another suggestion:
You have a very nice page on face shapes, hair and skin. For each product add which face shape, hair and skin attributes the product was designed to work best for. Then have the site filterable by each of the attributes.
Why would I want to waste my time looking at products that wouldn't be the best for me? Let say I have a round face, light complexion and tight curley hair. Maybe there are a dozen or so products that would work well for me. If I can look at only those I can get to a decision faster and buy. I might even want to buy several different pair for different uses.

[SemAdvance]

Hi

You have quite a few issues with your site that are hindering the robots ability to crawl your pages and determine their theme. Your URLs seem to be presenting a conflict and are not the best they could be.

The links you are building are of a very low value if any to Google and would at best drive only minor incremental traffic.

In addition you have design issues which even if you get traffic, will lead to poor conversions to sales (Buy button is the worst to use)

You should look to hire someone who can help with usability & marketing.

[cbosleeds]

Very good advice above. I would also add product descriptions - search engines read words at the end of the day. Getting plenty of words on contextually tight web pages creates a lot more potential, from there getting the onsite work tightened up as advised above is your groundwork and the link building (if you get enough quality relevant links), is your key to bigger success.

[phochief]

In addition to what everyone said....

1) Get more inbound links that are related to your website
2) Alt tags on photos
3) H1 tag on the main keyword phrase of each page. i.e. "<h1>Sunglasses at Discount Prices </h1>
4) Put "Sunglasses after each category on your navigation bar, like:
All Sunglasses
Metal Frame Sunglasses
Fashion Sunglasses
Casual Sunglasses
Sport Sunglasses
etc.

5) Aim you meta tags toward the product (keyword) on each page. For you home page something more like this:

<title>Sunglasses: Discount Sungalsses, Best Sunglasses, Popular Sunglasses</title>
<META NAME="DESCRIPTION" CONTENT="Sunglasses at East Coast Shades, quality sunglasses at wholesale prices, large selection of replica sunglasses. ">
<META NAME="KEYWORDS" CONTENT="sunglasses,sun glasses,discount sunglasses,polarized sunglasses,coast sunglasses,sunglasses julbo,cheap sunglasses,men's sunglasses,armani replica sunglasses, gucci replica sunglasses">

6) Work on each page's content, using keyword or keyword phrases, but don't overdo it.

Good luck!