Google Webmaster Guidelines On Links Updated

[mjtaylor]

As halfmexi mentioned in a thread on directory submission,
Google has updated its Webmaster Help Center - Link Schemes.

Notable Link Schemes which are highly discouraged:

• Links intended to manipulate PageRank
• Links to web spammers or bad neighborhoods on the web
• Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
• Buying or selling links that pass PageRank

Not exactly big news, but I thought this was worth its own thread.

FYI, MJ

[kgun]

That is the old model.

We live in 2007 where more advanced linking schemes are taking place related to Web 2.0, Web Applications, AJAX and the XML family of technologies, especially XLink and JavaScripting where I have given a simple example of a single source multiple destination link on my Norwegian site DigitalLogistics.no (scroll down / (CTR + F) to the English text that starts with the heading "Sophisticated linking using JavaScripting" and click on the "Authors" link for an example).

There is a related article on my international site MultiFinanceIT.com on the logistis subpage under the heading "Digital Logistics"

How up to date are the guidelines on these technologies?

[mjtaylor]

Originally Posted by kgun

That is the old model.

We live in 2007 where more advanced linking schemes are taking place related to Web 2.0, Web Applications, AJAX and the XML family of technologies, especially XLink and JavaScripting where I have given a simple example of a single source multiple destination link on my Norwegian site DigitalLogistics.no (scroll down / (CTR + F) to the English text that starts with the heading "Sophisticated linking using JavaScripting" and click on the "Authors" link for an example).

There is a related article on my international site MultiFinanceIT.com on the logistis subpage under the heading "Digital Logistics"

How up to date are the guidelines on these technologies?

I don't think the guidelines are at all up to date on these technologies and I am a little confused about how they relate to the post ... but perhaps I am missing something. Using JS for links is usually not helpful with SEO ... and I am not sure what your article has to do with link exchanges and schemes? I do see that the "authors" link goes to another site ... but again, are you saying this is an SEO friendly javascript link?

In any case, the webmaster guideline updates are, I think, more to help newer webmasters understand that, indeed, the old link schemes, whether done by javascript or otherwise, are not so helpful with Google any longer.

Do fill me in if I am missing your point as it relates to the update.

Thanks! MJ

[kgun]

Originally Posted by mjtaylor

In any case, the webmaster guideline updates are, I think, more to help newer webmasters understand that, indeed, the old link schemes, whether done by javascript or otherwise, are not so helpful with Google any longer.

I know the classic (that may still be classic) arguments against code like JS and agree to the lines quoted above.

[Webnauts]

Here are some interesting news about this topic: Google PageRank Update & Link Selling