Traffic in Yahoo!, but not in Google Adwords!?!

[TheBrownRecluse]

Here's the problem: I'm getting as much traffic as a turtle track meet.

When I got these campaigns, they were originally set to

Set optimize ads more often...Accelerated Ads...and Content search...Indefinitely runs with a US search

The keywords were well over a hundred or so. The daily budget was $100 a day, with bids at $10 at most a click.

With this set up, starting about the 20th of September till now, they were getting a total of 7 clicks from Google.

I come in, set the ad frequency to Rotate evenly, with a Standard instead of Accelerated pace. I undo content search and left it at indefinitely running.

I disabled the original account and made another account with pretty much the same keywords, but all of them with exact and phrase match counterparts. I've upped the bids to $20 and even $40 and even the campaign budget is raised from $150 to $250.

As far as the keywords, not only have I gotten them from Digital point, I've resorted to paying for Spyfu and KeyCompete and I got head and tail keywords in the Google campaign. I understand that sometimes tail keywords are low traffic, but I would've thought that I would get SOMETHING.

What am I doing wrong? Does anybody have any suggestions?

I put the same keywords in Yahoo, and I'm at least getting 8 to 13 hits a day and steadily grew to 16 today.

[dartman]

Your bid amount for a keyword is considered against your daily budget. If you bid $20 for keyword "xyz" and your daily budget is $100 then G will space out the ad showing thru the course of the day so that 5 clicks between 9am and 10am doesn't deplete your daily budget. This example does not take into account the other keywords you bid on.

Now you may not be actually paying $20 for each click on "xyz", probably less which would allow for more clicks and more ads to be shown. You may be better served specifying time periods for your ads to display.

Keep in mind G uses post-pay where Y bills against your available account balance. I can't remember if Y offers a daily budget (I'd assume they do) but I do not think they offer ads based on time period.

[ADS(o)(o)]

I think at $40 a click you should thank your lucky stars you are getting no click throughs

[Arctic Fox]

I've tried those AW tactics before; $100 daily, $3k monthly budget. I, too, got almost no click throughs which surprised the heck out of me. I found out through trial and error that I get more people to the site with a lower budget.

Right now I've got very [specific] [keywords], $10 daily, 50¢ clicks, Position preference: 1, "Show ads evenly over time", Google Search, Search Network, and Content Network for the entire US only. Again, with that very conservative and refined attitude I get probably 20 times more click throughs for my site than I ever got just dumping my entire bank account onto it.

I don't know why.

[amitlaufer]

Hi,

In order to get more clicks or improve your click through (CTR)
you need to follow some basic rules

I would recommend that you use dynamic headers, the format is:

{KeyWord:Your Default keyword}

What it will do is put the searched term used by the surfer in your ad's header automatically, provided off course you have this keyword in your list, if it's too long search string it will put in the header the default keyword you provided there...

In the first line of the text put the Benefits (what's in it for them), then features and finish
with a prominent call to action (Buy it now!, Get free data sheet, Read More) etc'

Always test one variable (Don't change 10 things at once)

Always put at least two ads variations and let it run for at least 60 clicks each,
then decide which one has a better CTR and/or conversion rate.

Put all keywords in all three matching formats, Broad, Exact match and exact phrase.

I wouldn’t bid $10 or $20 or $40 a click start with $1 - $2 the most.
Improve your ads CTR constantly.

Google put up a PDF file with lots of useful information see it at:

http://www.google.com/ads/library/ma...fect_dec03.pdf

Good luck to you.

[davidmg]

You list your company as "lead telligence" and you claim you can show companies how to spend their advertising dollars for better results. Yet you are spending $20 to $40 per click??????? I'm lost!!!!

[Arctic Fox]

LMAO!!

I didn't even look at his site. He made a funny!

[erima]

What a great idea, post an add with some rediculous budget per click, and post it to a forum and hope for curiosity clicks.

The absolute maximum that I will let any of my customers bid is .50 - .60 per click. After that you run into too much click fraud. Post the site name with bids like that and I guarantee you will max out your clicks every day (worthless clicks, but clicks none the less).

Cliff if you really need help on getting traffic, feel free to send me an email. I'll be happy to give you some help but please don't tell me you can't get clicks at $40 per click.

[dartman]

IMO this thread is a spoof

[JohneeMac]

Originally Posted by davidmg

You list your company as "lead telligence" and you claim you can show companies how to spend their advertising dollars for better results. Yet you are spending $20 to $40 per click??????? I'm lost!!!!

LOL, sorry i have to laugh

[qh4dotcom]

It would be more cost effective to hire a Google Adwords expert who can get you the clicks you want rather than pay $40 per click. I would be concerned about click fraud with $40.00 bids.

[Arctic Fox]

How are people going to know how much each one of his clicks are worth?

[TheBrownRecluse]

Okay, let me just apologize for my post. Sometimes, I post messages on forums that may leave certain details out, simply because I take it for granted that there were just certain fundamentals that everybody knew that didn't need to be hashed over, and I'm sorry I assumed that.

The reason why I posted was because I noticed on the same set of days I was testing my campaign, Google was supposedly having problems. I've just been noticing that a certain set of keywords that I have been using haven't been performing as I'd hoped on Google as compared to Yahoo, in spite of various traffic reports form various tools. I noticed that the issues didn't affect bid management, ad appearance or anything of the sort, so rather than blaming the system, I humbly resorted to asking the community to shed some light on the subject.

Just to let others know, I am well aware that setting high bid amounts can open you up to high amounts of traffic or click fraud. I wouldn't set it to such a ungodly amount if this was the case, unless, the keywords were tail-end and/or using phrase and exact match. The latter being the case, there would be no need for me to bid such a high amount, unless of course, I was testing the system.

I was just wondering with over just at least a thousand or so keywords (not including their exact and phrase match counterparts), if SOMETHING should be happening. As I said before, I was getting more responses from Yahoo with minimal effort than I was with Google.

Since then, I've also separated various strains of keywords and made ads based on the specific composition of keywords. And I've also made several other campaigns based on the geographic region with geo-targeted keywords (i.e. East Coast, West Coast, The South, etc.).

I have to admit, as of late, I've come more from a SEO/Web Designer background with a specialty in CSS, but I do have a history in Pay-Per Click (I was using Yahoo right before and after Panama came out, and even passed the Google test). And as anybody knows, sometimes, when you're doing Standards-Based Web Design, you have to actually consider the most erroneous solutions to any problem (especially when dealing with Internet Explorer) and that's the tact that I took with these PARTICULAR SET OF KEYWORDS.

I'm sorry if my ignorance on a certain aspect offends certain members of this thread, and I'm honestly not being sarcastic in my apology. I just thought that I would ask, because I knew that there were aspects on WPW that might've gone through this very same thing. For those that gave technical feedback, thank you, and I will look to implement your suggestions.

Thank you.

[Duncan Pollock]

I think you need -- very urgently -- some help from a PPC expert. If you're bidding and spending the amounts you mention and getting no results to speak of, you have a crying need for the intervention of one of the PPC gurus, if only to stop you from wasting money the way you seem to be doing.
In my view, there's no way whatsoever in which you can fail to run an effective PPC campaign at your present budget level. For what will probably be a whole lot less (in terms of what the guru will charge you), you should be able to create ads and earn clicks to an extremely satisfying degree.

Duncan

PS. Despite what I'm saying, it's also just possible that you'll learn that your service/product (and I'm not sure what it is) is an exception to the rule and is NOT going to benefit from an online presence. This CAN happen and a worthwhile guru won't be afraid to tell you so.

[activeco]

Originally Posted by Duncan Pollock

If you're bidding and spending the amounts you mention and getting no results to speak of, you have a crying need for the intervention of one of the PPC gurus, if only to stop you from wasting money the way you seem to be doing.

He probably doesn't waste so much money as you may think Duncan.
It's called "bully technique" and is a kind of controversial way of doing PPC.

[eburnssr]

Two Things:

- You're not thinking about your customers profile
- Send me an email at eburns@icglp.com because it would be to use this system in the explanation.

You'll cut your cost, have more effective results.

ED