Speculation about Yahoo and Google

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Speculation

August 10, 2007 — 11:20 AM PDT — by Kristen Nicole — Share This
Ed note: edited this one to correct a few points.
Yahoo, going through a rough patch, is leaving all possibilities on the table. Including, it seems, a deal with its arch-enemy. Reports are that Yahoo isn’t ruling out the possibility of offloading its paid search business to Google.
Executives from the two companies meet regularly, says Kara Swisher at the Wall Street Journal’s AllThingsD blog, despite the widely held belief that their rivalry would stand in the way, even if it was the rational thing to do. As TechDirt points out, however, it wasn’t too long ago that Google powered Yahoo’s search: too late, Yahoo realized the true value of search engines and paid search.
When you hear that such a deal is a possibility, probably best to assume it’s not happening anytime soon. Or perhaps ever. But the fact that Yahoo would even consider trashing the work it has put into the search monetization business is a surprise.



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Not sure if Google would want to take on that mess.