SEO for Unoptimized Pages!

[tushar123]

Hi Members,

I am dealing with one site, for which SEO was done for only few pages and those pages are indexed and ranking well in SERP.

But, there are pages on the site including main pages which are now into Google's Supplemental. Initially they all were indexed. But now ended up in Google's Supplemental.

I need some suggestions to generate some ideas for the optimization of those pages.

Regards
Tushar
TUSHARVICKKIE

[stymiee]

Just because they went supplemental doesn't mean they aren't optimized. It means Googles doesn't consider them worthy of the main index yet most likely because they have low PR.

[janeth]

Another words, you may need to get links to your internal pages.

[rumblepup]

It's a little difficult to answer this question without knowing what website we are talking about, but my first question is:

Why weren't the other pages optimized?

It the time was taken to optimize one or two pages, why not go for broke and do all of them?

Here is what I would do.

1. Go ahead and revisit the Supplemental Pages. Opitmize for the content on the page. Change the Title, Description and just for C's and G's, the meta keywords tags.
2. Rearrage some of the content on the page. Redo the content if you can. Change a paragraph to bullet points, or ad a header <h1> title to the beginning of your content. Just make the pages fresh again.
3. Create a brand new sitemap.xml file, and submit it to Google's Sitemaps.
4. Add relative links from your homepage or one of the pages that show up in the SERPs. Reason? We know Google likes that page, and checks it out from time to time, and returns it for a SERP, so it's a relatively good page. A TEXT link from that page won't hurt.

Googlebot likes changes, it likes new content and it likes moving things about a bit. If your pages are refreshed, the algo will look at your pages in a new light. Might even pull them out of supplemental, but that's no guarantee.

Obviously, some IBL's from a neato source would be cool. If you can get a link to the page from a blog, or another site, well now I'm just being obvious.

[amar]

Optimize the unoptimized pages with unique meta tags, H1 tags and rearrange the content.

Build some IBL links to the pages in supplemental index.

[dburdon]

I'd go along with Amar. Make sure the title tags are different.