Google Universal Search, algorithm update 'Important Topic'

[steveteva]

Here comes troubles for all SEO, I've seen and read that many website that were on top were now on 2nd, 3rd page results or nowhere.

Because of adding Videos and Images to its page results, it push previous top ranked website to lower rankings.

Now SEO will be hard to work, you'll need to think of Video, Image, Books and News contents.

Tell me what do you think, will website ecommerce owners lose money not being on top anymore, adsense earnings drop, seo professional must look for new techniques..... Edit inclusion by ctabuk - please see HHI Golfguys post on this with his link. Poster advised of edit. Thanks David

[woodyj1978]

I'd really like to hear expert thoughts on this because we fell from top 3 (for the past 5 years) to #11 last week. I don't know if the dust has settled yet on this update, but there's some really undeserving websites listed ahead of us now.

[nipplecharms1]

Originally Posted by woodyj1978

I'd really like to hear expert thoughts on this because we fell from top 3 (for the past 5 years) to #11 last week. I don't know if the dust has settled yet on this update, but there's some really undeserving websites listed ahead of us now.

Am I hearing me talking? LOL.

Stay tuned... IBL buiding is what I am doing... hard work but needs to be done.

I think there is other things at play but I cannot qualify it yet.

Good luck.

Michael

[SemAdvance]

Anyone heard of paid advertising?

Neat thing that worked wonders for years and decades prior to the late 1990s / Google's existence.

Google can do what they want, and I will continue to help businesses grow with or without them.

[weslinda]

If you weren't already thinking that new content is important to your web sites success, then you are so far behind the 8 ball you should probably either close your web site down, or get ready to spend a lot of money.

New content including video, podcasts, news feeds and more has been on the list of important things to do for a web site for quite a long time.

Leaving a page or web site alone is not okay any longer, and building a better mouse trap is the only way to win in a competetive world.

[Webnauts]

Originally Posted by steveteva

Here comes troubles for all SEO, I've seen and read that many website that were on top were now on 2nd, 3rd page results or nowhere.

What are you talking about? Myself and all my clients do not have such problems!!! Rankings are stable or improving, and traffic is increasing too.

Can you please be more specific what are you about here?

[HHI_Golf_Guy]

You can see the news article here: http://www.foxnews.com/story/0,2933,273355,00.html

It's important to note that much of the new results that we will be seeing is coming from Google itself including its own database and YouTube. Results will also come from books they have copied over the past few years.

[ctabuk]

More on this here
http://searchengineland.com/070516-143312.php

It will not hurt you to have a promo video done on your topic and place it on you tube.

As I feel that this is possibly the most important change in recent years I'm giving it a sticky.

One question, will this overspill into AOL or any other SE's that rely upon Google to feed them?

Is it too gimmicky? How long will searchers be prepared to spend on a simple search?

Will 'you tube' become 'pay for'?? That would make sense.

[weslinda]

Obviously this is a big change at Google, but I don't think this is anything that anyone should be suprised by. Versus having 5-7 plus individual results pages, now they are being unified, not so shocking to say the least.

If your site doesn't get that unique media is key to success, and creative content and fresh content is big, then it is going to be tough to catch up.

Content is king, and we've been saying that for years. HTML, Video, Audio, News, Blogs...it is all growing and moving forward.

Regarding your post, I would think that a new thread, focusing on that specific subject would be the best place to discuss it, not a thread that states this will make SEO so difficult as now we have to think about content other than text / html? Weren't we already past the point of getting past just text SEO and SEM practices as a group?

[ctabuk]

weslinder, thank you. But I would never change a topic heading without the prior consent of the poster. Indeed that is why I added HHI Golfguys post link to the header.If the poster agrees then the topic can be changed and uprated. I agree with some of what you say. I have been using Google Alerts for ages and this news has had me cheering. I will even get a video done on our services. Onwards and upwards. David

[Fort Worth Realtor]

So if our company has videos done of Real Estate in Fort Worth on you tube then we might be in a good postion. One of my agents has over 40 video uploaded. I just wonder how to optimize them

[ctabuk]

There is a theory that this will only relate to this www.video.google.com

We will have to wait and see

[Conficio]

The article says that this will roll out over the next days. So how can I ensure I see this new face? Any particular data center to be used? How do I know it is the new results interface?

K<o>

[incrediblehelp]

Originally Posted by steveteva

Because of adding Videos and Images to its page results, it push previous top ranked website to lower rankings.

no, no, no it is just a new interface for the user:

Sticky: Google Universal Search, algorithm update 'Important Topic'

Sure they now have more choices which can lead to less clicks from the organic rankings.

[idansh]

so 5 - 10 change in rank, is it ??

[subhzash]

Hello,

Iam a SEO from last 4 years and i had seen many up and downs of the Search engines mainly i had worked on Google most of the time.

Now i decided to provide the guidelines to New SEOs or Beginners in SEO. Also i would like to recieve all kinds of compliments from anyoone.

I will be online max hours in day and night. You can consider this is the help line for everyone


Regrads
Subhash
SEO Admin

[Webnauts]

Originally Posted by Fort Worth Realtor

So if our company has videos done of Real Estate in Fort Worth on you tube then we might be in a good postion. One of my agents has over 40 video uploaded. I just wonder how to optimize them

I am not sure if Google can index SMIL files, but as SMIL is XML, I am pretty sure they can retrieve the information of the files.

So why not testing that and tell us what have you experienced?

I am planning to run a test too, when I will have the time.

[ramsaytom2]

Hi all
I study one article about the Google algorithm. Now the traffic volume on various sites is decreased. We can take example of famous site Answer.com. The traffic on this site is decreased by 28%. How we can get the traffic again?

[Clint1]

Originally Posted by steveteva

Here comes troubles for all SEO, I've seen and read that many website that were on top were now on 2nd, 3rd page results or nowhere.

Because of adding Videos and Images to its page results, it push previous top ranked website to lower rankings.

Now SEO will be hard to work, you'll need to think of Video, Image, Books and News contents.

Tell me what do you think, will website ecommerce owners lose money not being on top anymore, adsense earnings drop, seo professional must look for new techniques.....

Thankfully I haven't noticed any changes in my particular niche, so I would think it's safe to say it depends on your niche and search terms as to whether or not one will see any changes.

Edit inclusion by ctabuk - please see HHI Golfguys post on this with his link. Poster advised of edit. Thanks David

What link and where's the post? (EDIT: I found it)

[Clint1]

Originally Posted by SemAdvance

Anyone heard of paid advertising?

Neat thing that worked wonders for years and decades prior to the late 1990s / Google's existence.

Google can do what they want, and I will continue to help businesses grow with or without them.

"SEO'ers & bloggers" here and at other forums continuously lose sight of the simple fact that not every site owner has a site about news, blogs, SEO, etc. Believe it or not, there are websites out there that sell static consumer products and for those type sites their business will not grow if they are not in G (unless you have a fortune to spend on advertising, which most do not). When someone needs to purchase a product, they will go to a search engine. The majority of the time, it's G.

[Clint1]

Originally Posted by weslinda

If you weren't already thinking that new content is important to your web sites success, then you are so far behind the 8 ball you should probably either close your web site down, or get ready to spend a lot of money.

New content including video, podcasts, news feeds and more has been on the list of important things to do for a web site for quite a long time.

Leaving a page or web site alone is not okay any longer, and building a better mouse trap is the only way to win in a competetive world.

If your site doesn't get that unique media is key to success, and creative content and fresh content is big, then it is going to be tough to catch up.

Content is king, and we've been saying that for years. HTML, Video, Audio, News, Blogs...it is all growing and moving forward.

I have to say this again. "SEO'ers & bloggers" here and at other forums continuously lose sight of the simple fact that not every site owner has a site about news, blogs, SEO, etc. Believe it or not, there are websites out there that sell static consumer products and for those type sites, there is no need or use for videos, audio, podcasts, etc., nor any new content unless you happen to get in a new product. Those areas are only specific for certain niches or genres. Once a product's webpage is up, some kind of consumer good, there is not only no reason to change it, but you can't change it unless its specs should happen to change. This is again how G is harming those site owners that sell static unchanging goods.

"Content" is not king. It should be, but it's not. What is "king", is having a big name and or high PR website, that's a site to which other site owners will have a need to link. I can show you hundreds, even thousands of results in the G SERP's where their "content" sucks, it's hideous, yet they show up 1st or on the 1st page just because of their "name" or high PR; where the sites with the real relevant content are much deeper back in the index.

I do not disagree that video, audio, news, blogs, etc., are growing and moving forward. What I'm saying is that not ALL websites can benefit from that, and it is these types sites that are (AGAIN) going to be harmed by G.

[Clint1]

Originally Posted by ctabuk

There is a theory that this will only relate to this Google Video

Now that makes sense.

[coolguy27]

I think it's because of Social Media Optimization which is new strategy for SEO....That's why Google Videos are somewhat in the rankings....

[Clint1]

Originally Posted by ctabuk
There is a theory that this will only relate to this Google Video

Originally Posted by Clint1

Now that makes sense.

Apparently that's not the case*. In my niche this doesn't appear to be going to harm me, and it would hurt the users' experience because when someone looks for any of my products to buy, they want to buy them not see a video on them. But I haven't seen any other types of results show up other than the normal for my searches. *However, a couple of days ago I tried to search google.com for something about a Criss Angel trick and the first 2 or 3 results were videos! This was not at video.google[dot]com but at google.com . So obviously they are putting these results in their main index and not at their video site.

[kgun]

Originally Posted by Clint1

I have to say this again. "SEO'ers & bloggers" here and at other forums continuously lose sight of the simple fact that not every site owner has a site about news, blogs, SEO, etc. Believe it or not, there are websites out there that sell static consumer products and for those type sites, there is no need or use for videos, audio, podcasts, etc., nor any new content unless you happen to get in a new product. Those areas are only specific for certain niches or genres. Once a product's webpage is up, some kind of consumer good, there is not only no reason to change it, but you can't change it unless its specs should happen to change. This is again how G is harming those site owners that sell static unchanging goods.

"Content" is not king. It should be, but it's not. What is "king", is having a big name and or high PR website, that's a site to which other site owners will have a need to link. I can show you hundreds, even thousands of results in the G SERP's where their "content" sucks, it's hideous, yet they show up 1st or on the 1st page just because of their "name" or high PR; where the sites with the real relevant content are much deeper back in the index.

I do not disagree that video, audio, news, blogs, etc., are growing and moving forward. What I'm saying is that not ALL websites can benefit from that, and it is these types sites that are (AGAIN) going to be harmed by G.

Well said.

When will GoogleBOT taste the difference between Coke and Pepsi and rank the outcome?

Posted: Sun Sep 03, 2006 9:13 pm
Use Google video links to improve SEO.

Related WPW threads:

SEO by video submission

Online Ad: Page views and clicks no longer reliable metrics

[seolee]

Originally Posted by Clint1

I have to say this again. "SEO'ers & bloggers" here and at other forums continuously lose sight of the simple fact that not every site owner has a site about news, blogs, SEO, etc. Believe it or not, there are websites out there that sell static consumer products and for those type sites, there is no need or use for videos, audio, podcasts, etc., nor any new content unless you happen to get in a new product. Those areas are only specific for certain niches or genres. Once a product's webpage is up, some kind of consumer good, there is not only no reason to change it, but you can't change it unless its specs should happen to change. This is again how G is harming those site owners that sell static unchanging goods.

"Content" is not king. It should be, but it's not. What is "king", is having a big name and or high PR website, that's a site to which other site owners will have a need to link. I can show you hundreds, even thousands of results in the G SERP's where their "content" sucks, it's hideous, yet they show up 1st or on the 1st page just because of their "name" or high PR; where the sites with the real relevant content are much deeper back in the index.

I do not disagree that video, audio, news, blogs, etc., are growing and moving forward. What I'm saying is that not ALL websites can benefit from that, and it is these types sites that are (AGAIN) going to be harmed by G.

Great point!

I noticed this when I searched for "IT Support". There is a company that ranks number 2 out of 2 billion sites and it has only 1 backlink, yet a high profile client in the IT Support industry has great content, masses of articles, RSS feeds and lots of quality backlinks, WHY???

[Clint1]

Originally Posted by seolee

I noticed this when I searched for "IT Support". There is a company that ranks number 2 out of 2 billion sites and it has only 1 backlink, yet a high profile client in the IT Support industry has great content, masses of articles, RSS feeds and lots of quality backlinks, WHY???

FWIW, that's 2 million sites. If you're talking about the 2nd result for that search: uh.edu/infotech/php/template.php?nonsvc_id=89, they may have a lot more IBL's than that because G's link: operator doesn't work. Yeah, in Y they (the domain) has over 371,000 IBL's. Yahoo! Site Explorer . If that's the site, that could be why. You must be getting a different result on your end because G shows that site has having a bit over 2600 IBL's. A lot more than 2, but still WAY fewer than 371,000. Now that exact URL shows 3 IBL's at G.

[hawash]

U mean that one should include photos ( named with keywords ) related the site?!

[qh4dotcom]

Originally Posted by steveteva

Here comes troubles for all SEO, I've seen and read that many website that were on top were now on 2nd, 3rd page results or nowhere.

Because of adding Videos and Images to its page results, it push previous top ranked website to lower rankings.

Now SEO will be hard to work, you'll need to think of Video, Image, Books and News contents.

Tell me what do you think, will website ecommerce owners lose money not being on top anymore, adsense earnings drop, seo professional must look for new techniques..... Edit inclusion by ctabuk - please see HHI Golfguys post on this with his link. Poster advised of edit. Thanks David

For me, it won't make much of a difference as I get almost all of my Google Traffic via Adwords...no images and videos appear on the right side of Google search results

[Clint1]

Originally Posted by hawash

U mean that one should include photos ( named with keywords ) related the site?!

To whom is that addressed?

[full house]

question!
For that universal search! How do SEOs optimize for the videos and image, the fact that google shows videos and image for every SERPs?

is there a directory to submit all those things to be indexed by google?

If I'm going to include videos on my site.

[incrediblehelp]

Originally Posted by full house

question!
For that universal search! How do SEOs optimize for the videos and image, the fact that google shows videos and image for every SERPs?

is there a directory to submit all those things to be indexed by google?

If I'm going to include videos on my site.

Full house some threads that can help you:

Optimizing Video for Indexing

SearchEngineWatch: Optimizing Images for Search Engines

SES - Session: Video Search Optimization | WebProNews

Video Search Optimization

Six Simple Steps To Image Optimization

SearchEngineWatch: Image Search in the SEO Picture

Optimization of Multimedia files. Is it possible?

[full house]

thanks for that!

I will read that later ...

Its kinda sleepy right now! BTW, I read the 2nd list and I found it informative

One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization. And for professional optimizers, it requires a much broader understanding and specialization over what traditional search allows.

I am just wondering, does image search can give you huge traffics? I don't think that there are lots of searchers for that! I personally don't use image search a lot!

[mjtaylor]

Originally Posted by SemAdvance

Anyone heard of paid advertising?

No, what's that?

Seriously, of course I strongly encourage my clients to use PPC ads ... and those work even better alongside a site in the free results.

MJ

[edhan]

Sometimes I really can't figure out how google search works. I am still having some sites ranking top 10 for certain keywords but 2 of my sites disappear from google search. Checking the link URL, it shows nothing.

I am trying to re-submit them and hopefully they will be re-indexed.

[musiktexte32]

Every time google is different, and that's why is the best.

[Webnauts]

Could it be that their internal tool will be public some day? Google's Internal Tool to Check Search Results?

[incrediblehelp]

Originally Posted by Webnauts

Could it be that their internal tool will be public some day? Google's Internal Tool to Check Search Results?

Maybe if they like the results of all the SEO/Webmasters tattling on each other in the past go around with paid link reporting. Google is welcoming more and more feedback in various forms on the SERP results.

[sarpras]

Originally Posted by ramsaytom2

Hi all
I study one article about the Google algorithm. Now the traffic volume on various sites is decreased. We can take example of famous site Answer.com. The traffic on this site is decreased by 28%. How we can get the traffic again?

Yes, My PR of article directory reduced 5 to 0. Traffic also reduced. How we can get the PR again?

[Webnauts]

Hm, the thread is getting very interesting.

[Webnauts]

Originally Posted by sarpras

Yes, My PR of article directory reduced 5 to 0. Traffic also reduced. How we can get the PR again?

I think you should submit articles to articles directories, or? Isn't that the tip you are spreading all over the place?

[kgun]

Originally Posted by Webnauts

I think you should submit articles to articles directories, or? Isn't that the tip you are spreading all over the place?

To promote yourself? Did'nt Matt say something about that at PubCon?

[Webnauts]

Originally Posted by kgun

To promote yourself? Did'nt Matt say something about that at PubCon?

Who is Matt Cutts?

[mjtaylor]

Originally Posted by Webnauts

Quote:
Originally Posted by kgun
To promote yourself? Did'nt Matt say something about that at PubCon?

Who is Matt Cutts?

If you don' t know who he is, how did you know his last name was Cutts ?


Or did you mean that in the vein of Who is Matt Cutts anyway, his comments have no authority?

[Webnauts]

Originally Posted by mjtaylor

Or did you mean that in the vein of Who is Matt Cutts anyway, his comments have no authority?

I don't mean anything. I just don't read his stories or watch his videos anymore. I know plenty of other Professional SEOs who do not either. Why? I leave that up to you.

[Clint1]

Originally Posted by Webnauts

I don't mean anything. I just don't read his stories or watch his videos anymore. I know plenty of other Professional SEOs who do not either. Why? I leave that up to you.

In all fairness he did personally help me once (back in the good ole days when G cared), and for that I'm always grateful. But now he's just a G mouthpiece spreading propaganda in retort to quell negative G rumors. Sort of their main public relations guy.

[parolespedia]

Google troubles for all SEO will be always because when we deduct some algorithm they will change it.

[sweetlou]

i just only want to said that google is a part of our life we can search anything in it.

[Webnauts]

Originally Posted by sweetlou

i just only want to said that google is a part of our life we can search anything in it.

Unbelievable!

And I only wanted to say that I still can live without Google. I find everything I need to know i.e with GoLexa Search Tool....

[mjtaylor]

Originally Posted by Webnauts

Unbelievable!

And I only wanted to say that I still can live without Google. I find everything I need to know i.e with GoLexa Search Tool....

Lovely tool, thanks, John ... and I am happy to see my site is #10 in it for seo web design ...