Google Universal Search, algorithm update 'Important Topic'

steveteva · #1 (**permalink**) 05-17-2007, 03:00 PM

Here comes troubles for all SEO, I've seen and read that many website that were on top were now on 2nd, 3rd page results or nowhere.

Because of adding Videos and Images to its page results, it push previous top ranked website to lower rankings.

Now SEO will be hard to work, you'll need to think of Video, Image, Books and News contents.

Tell me what do you think, will website ecommerce owners lose money not being on top anymore, adsense earnings drop, seo professional must look for new techniques..... Edit inclusion by ctabuk - please see HHI Golfguys post on this with his link. Poster advised of edit. Thanks David

woodyj1978 · #2 (**permalink**) 05-17-2007, 04:46 PM

I'd really like to hear expert thoughts on this because we fell from top 3 (for the past 5 years) to #11 last week. I don't know if the dust has settled yet on this update, but there's some really undeserving websites listed ahead of us now.

nipplecharms1 · #3 (**permalink**) 05-17-2007, 05:20 PM

Quote:

Originally Posted by woodyj1978

I'd really like to hear expert thoughts on this because we fell from top 3 (for the past 5 years) to #11 last week. I don't know if the dust has settled yet on this update, but there's some really undeserving websites listed ahead of us now.

Am I hearing me talking? LOL.

Stay tuned... IBL buiding is what I am doing... hard work but needs to be done.

I think there is other things at play but I cannot qualify it yet.

Good luck.

Michael

SemAdvance · #4 (**permalink**) 05-17-2007, 08:40 PM

Anyone heard of paid advertising?

Neat thing that worked wonders for years and decades prior to the late 1990s / Google's existence.

Google can do what they want, and I will continue to help businesses grow with or without them.

weslinda · #5 (**permalink**) 05-17-2007, 11:24 PM

If you weren't already thinking that new content is important to your web sites success, then you are so far behind the 8 ball you should probably either close your web site down, or get ready to spend a lot of money.

New content including video, podcasts, news feeds and more has been on the list of important things to do for a web site for quite a long time.

Leaving a page or web site alone is not okay any longer, and building a better mouse trap is the only way to win in a competetive world.

Webnauts · #6 (**permalink**) 05-17-2007, 11:44 PM

Quote:

Originally Posted by steveteva

Here comes troubles for all SEO, I've seen and read that many website that were on top were now on 2nd, 3rd page results or nowhere.

What are you talking about? Myself and all my clients do not have such problems!!! Rankings are stable or improving, and traffic is increasing too.

Can you please be more specific what are you about here?

HHI_Golf_Guy · #7 (**permalink**) 05-18-2007, 12:32 AM

You can see the news article here: http://www.foxnews.com/story/0,2933,273355,00.html

It's important to note that much of the new results that we will be seeing is coming from Google itself including its own database and YouTube. Results will also come from books they have copied over the past few years.

**ctabuk** · #8 (**permalink**) 05-18-2007, 03:59 AM

More on this here
http://searchengineland.com/070516-143312.php

It will not hurt you to have a promo video done on your topic and place it on you tube.

As I feel that this is possibly the most important change in recent years I'm giving it a sticky.

One question, will this overspill into AOL or any other SE's that rely upon Google to feed them?

Is it too gimmicky? How long will searchers be prepared to spend on a simple search?

Will 'you tube' become 'pay for'?? That would make sense.

weslinda · #9 (**permalink**) 05-18-2007, 09:51 AM

Obviously this is a big change at Google, but I don't think this is anything that anyone should be suprised by. Versus having 5-7 plus individual results pages, now they are being unified, not so shocking to say the least.

If your site doesn't get that unique media is key to success, and creative content and fresh content is big, then it is going to be tough to catch up.

Content is king, and we've been saying that for years. HTML, Video, Audio, News, Blogs...it is all growing and moving forward.

Regarding your post, I would think that a new thread, focusing on that specific subject would be the best place to discuss it, not a thread that states this will make SEO so difficult as now we have to think about content other than text / html? Weren't we already past the point of getting past just text SEO and SEM practices as a group?

**ctabuk** · #10 (**permalink**) 05-18-2007, 10:00 AM

weslinder, thank you. But I would never change a topic heading without the prior consent of the poster. Indeed that is why I added HHI Golfguys post link to the header.If the poster agrees then the topic can be changed and uprated. I agree with some of what you say. I have been using Google Alerts for ages and this news has had me cheering. I will even get a video done on our services. Onwards and upwards. David

Fort Worth Realtor · #11 (**permalink**) 05-22-2007, 06:25 PM

So if our company has videos done of Real Estate in Fort Worth on you tube then we might be in a good postion. One of my agents has over 40 video uploaded. I just wonder how to optimize them

**ctabuk** · #12 (**permalink**) 05-23-2007, 03:20 AM

There is a theory that this will only relate to this www.video.google.com

We will have to wait and see

Conficio · #13 (**permalink**) 05-23-2007, 12:47 PM

The article says that this will roll out over the next days. So how can I ensure I see this new face? Any particular data center to be used? How do I know it is the new results interface?

K<o>

**incrediblehelp** · #14 (**permalink**) 05-25-2007, 10:14 PM

Quote:

Originally Posted by steveteva

Because of adding Videos and Images to its page results, it push previous top ranked website to lower rankings.

no, no, no it is just a new interface for the user:

Sticky: Google Universal Search, algorithm update 'Important Topic'

Sure they now have more choices which can lead to less clicks from the organic rankings.

idansh · #15 (**permalink**) 05-30-2007, 02:35 PM

so 5 - 10 change in rank, is it ??

subhzash · #16 (**permalink**) 06-17-2007, 02:42 AM

Hello,

Iam a SEO from last 4 years and i had seen many up and downs of the Search engines mainly i had worked on Google most of the time.

Now i decided to provide the guidelines to New SEOs or Beginners in SEO. Also i would like to recieve all kinds of compliments from anyoone.

I will be online max hours in day and night. You can consider this is the help line for everyone

Regrads
Subhash
SEO Admin

Webnauts · #17 (**permalink**) 06-20-2007, 08:50 PM

Quote:

Originally Posted by Fort Worth Realtor

So if our company has videos done of Real Estate in Fort Worth on you tube then we might be in a good postion. One of my agents has over 40 video uploaded. I just wonder how to optimize them

I am not sure if Google can index SMIL files, but as SMIL is XML, I am pretty sure they can retrieve the information of the files.

So why not testing that and tell us what have you experienced?

I am planning to run a test too, when I will have the time.

ramsaytom2 · #18 (**permalink**) 08-08-2007, 01:56 AM

Hi all
I study one article about the Google algorithm. Now the traffic volume on various sites is decreased. We can take example of famous site Answer.com. The traffic on this site is decreased by 28%. How we can get the traffic again?

Clint1 · #19 (**permalink**) 08-08-2007, 02:45 AM

Quote:

</

Originally Posted by steveteva

Here comes troubles for all SEO, I've seen and read that many website that were on top were now on 2nd, 3rd page results or nowhere.

Because of adding Videos and Images to its page results, it push previous top ranked website to lower rankings.

Now SEO will be hard to work, you'll need to think of Video, Image, Books and News contents.

Tell me what do you think, will website ecommerce owners lose money not being on top anymore, adsense earnings drop, seo professional must look for new techniques.....