Google Universal Search, algorithm update 'Important Topic'

[Webnauts]

Originally Posted by mjtaylor

Lovely tool, thanks, John ... and I am happy to see my site is #10 in it for seo web design ...

At Golexa you are now #7!

But, on the 29th of December you were on Google #11, but looks like you dropped now to #24. Maybe that requires your attention princess.

[mjtaylor]

I thought I was at #31 at the end of December ... I do get at least one good inquiry a week and currently I can't take on any new work ... I think it would be wonderful if I could find the time to work on my own site! I have so many ideas!!! But I need to hire an assistant first ... and that is proving to be a challenge!

[steveteva]

According to Techcrunch, Google Lodges Patent For Reading Text In Images And Video. The extension of the application would be that images and video indexed by Google would be searchable by the text located within the image or video itself, a big step forward in indexing that has not previously been available. Google has figured out how to ‘read’ non-text images. This could be included in the algorithm.



Read full article: Google Lodges Patent For Reading Text In Images And Video

[E-Platform]

Great and timely thread. Let me explain my situation.

[habib]

google search important

SEO will be hard to work now, you'll need to think of Video, Image, Books and News contents.
seo professional must look for new techniques. Google can do what they want, and I will continue to help businesses grow with or without them.I still without Google search.

[spwdzg]

Ask - by adding video and images, the Google is how to calculate the rankings?Thank you!

[emeraldisle]

Awesome! This is just what I was looking for!

Originally Posted by incrediblehelp

Full house some threads that can help you:

Optimizing Video for Indexing

SearchEngineWatch: Optimizing Images for Search Engines

SES - Session: Video Search Optimization | WebProNews

Video Search Optimization

Six Simple Steps To Image Optimization

SearchEngineWatch: Image Search in the SEO Picture

Optimization of Multimedia files. Is it possible?

[zeruel]

Awesome! Thanks for the links...

Originally Posted by incrediblehelp

Full house some threads that can help you:

Optimizing Video for Indexing

SearchEngineWatch: Optimizing Images for Search Engines

SES - Session: Video Search Optimization | WebProNews

Video Search Optimization

Six Simple Steps To Image Optimization

SearchEngineWatch: Image Search in the SEO Picture

Optimization of Multimedia files. Is it possible?

[Terry Van Horne]

Originally Posted by Clint1

I have to say this again. "SEO'ers & bloggers" here and at other forums continuously lose sight of the simple fact that not every site owner has a site about news, blogs, SEO, etc. Believe it or not, there are websites out there that sell static consumer products and for those type sites, there is no need or use for videos, audio, podcasts, etc., .

Dead wroooong! Universal search is now being used for over 50% of searches. Pages are getting pushed down by the content silos Google is using. IME, YouTube is way better than Google video but... do both. I haver a client that receives thousands of new vistirors a month from the 300 product videos he's got ion youTube. These videos have also increased conversions so... I gotta' think you are making assumptions about this without really giving it a try.

Originally Posted by Clint1

nor any new content unless you happen to get in a new product. Those areas are only specific for certain niches or genres. Once a product's webpage is up, some kind of consumer good, there is not only no reason to change it, but you can't change it unless its specs should happen to change.

Totally False and misleading! There is not a shred of evidence to support that thesis... in fact I'd argue til the cows come home the opposite is true!

"

Originally Posted by Clint1

Content" is not king. It should be, but it's not. What is "king", is having a big name and or high PR website, that's a site to which other site owners will have a need to link.I do not disagree that video, audio, news, blogs, etc., are growing and moving forward. What I'm saying is that not ALL websites can benefit from that, and it is these types sites that are (AGAIN) going to be harmed by G.

Blinded by the links. Once again I'd argue til the cows come home the opposite is true because the only way you become an authority site is if you have good content.

[jamal2]

Google has stated repeatedly that their goal is to provide the best possible search results, and avoid users from clicking into an error message. If IP filtering is perceived by Google to make their results look faulty to those who are blocked, would you not expect them to take action, up to dropping the sites that do this.

[johnxuster]

Content is king, and we've been saying that for years. i agree this opinon.

[Clint1]

Originally Posted by johnxuster

Content is king, and we've been saying that for years. i agree this opinon.

Sorry to have to tell you this, but every time I see that statement it makes me cringe. Content has nothing to do with it. G's actions over recent years have proven this. If content was king, there would not be the multitude of relevant, unique one-of-a-kind, useful, needed webpages and entire websites being trashed from their index--while the spammy blackhat useless search engine bait pages remain. Like all the bogus BS in the index that shows for searches from Ebay (where the auctions ended and the page "died" a year ago); Amazon (where you can see countless "this item is no longer available", etc.); Dealtime, Bizrate and the like (where you have "There is no information for this item", and even "your search returned no results", etc., which is obvious blatant dynamic cloaking bait pages which G allows them to do, of which a similar form also happens at the WMW website who has G as one of their sponsors); Wiki pages ("This page does not yet exist"); and the countless bogus useless SE bait pages with "causality loop" links on them that go back to themselves, the list goes on and on. These blatant blackhat useless pages can appear on the first pages of results. While you have countless millions of webpages that are relevant, needed, and useful, whitehat, and being toiled over by their site owners, that are being deleted in lieu of that kind of BS.

What is "king", is your name, who links to you, and PR. If you have "a name", a high PR, and are lucky enough to have site owners with the need to link to you, you can get away with anything and be at the top of the results. G has been at war with the "little guys" for several years now. It's their goal to push them all out of the index and out of business, and leave the big name monopolies in, regardless of their guideline-breaking actions.

Content used to be king, it should be king, but unfortunately it no longer is.

[Clint1]

Originally Posted by Terry Van Horne

Dead wroooong! Universal search is now being used for over 50% of searches. Pages are getting pushed down by the content silos Google is using. IME, YouTube is way better than Google video but... do both. I haver a client that receives thousands of new vistirors a month from the 300 product videos he's got ion youTube. These videos have also increased conversions so... I gotta' think you are making assumptions about this without really giving it a try.

How is that "dead wrooooong" and what does universal search have to do with what I said???
I have to say this again. "SEO'ers & bloggers" here and at other forums continuously lose sight of the simple fact that not every site owner has a site about news, blogs, SEO, etc. Believe it or not, there are websites out there that sell static consumer products and for those type sites, there is no need or use for videos, audio, podcasts, etc.,
A video, audio, podcast, cannot be made of every product. It's just simply not applicable to many products, nor should it be mandated to appease asinine G. Not to mention the countless small mom & pop businesses out there that simply do not have the resources, time, or funds to do it. G rewards the billion dollar monopolies once again, and once again the little guys--the economical backbone of America, suffer. You're forgetting there is more than one product genre or niche out there, and more than one type of "business model" selling them.

("Thesis"??) So it's "totally False and misleading" that one does not need to change a product's specs? I'm not saying that NOT doing so is good, I'm saying that there should be no need to do it. A product's information page is not a "blog". Product A model #123 is not going to change. I'm NOT saying it does not have to be done, I'm saying it's stupid to be forced to do it. A site owner should not be mandated to jack around with the freakin' page every freakin' day to appease asinine G.

That's typical talk from an "SEO person" that thinks everything can be solved with your service. Others here disagree with you. An "authoritative site" gets away with "internet murder" and impunity for breaking the rules. Their site can become authoritative as a whole, but why should all of their useless, irrelevant, blackhat, old, not changed in years pages (how's that for "fresh updated content"), also be authoritative?? How that's for "good content". You think that's right? No one else does....except of course those that own these said "authoritative sites". I have no problem AT ALL, WHATSOEVER, with VALID LEGIT useful relevant whitehat pages at the top of the results, regardless if they are from a so-called "authoritative site", (or a small mom & pop business, or one of my competitors). What I have problem with, as should any sane person, is when their useless, spammy, blackhat, irrelevant, search engine bait pages OUTRANK the opposite, just because of them being considered an "authoritative site"! That is just plain wrong, yet G allows it, and all the little guys with the legit, whitehat, relevant, useful, pages suffer for it.

[Terry Van Horne]

Clint If by content you mean static info then... agreed, things aren't what they used to be. Bad news for SEOs, good news for sites using multimedia. The more nimble little guys are beating most of the big guys who don't "get" online video, blogging or Social anything and are more apt to go to an agency for creative components.

As to the blackhat advantage... agreed there are too many in "partnership" with Google. AdCent$ pays the piper and the blackhats have figured out that using AdCent$ garners all the trust you need so lots can be achieved with fewer links. Google trusts Google "partners" is very evident when you look at country indexes like Canada and the relevant related SERPs commonly found at the bottom of a Google SERP. I don't think it is a co-incidence that there are a lot of Made for AdCent$ sites and "bigbox" marketing partners like eBay Amazon etal in those results, or were, I guess they are cleaning up the MFA to some extent during the recent update.

IMO, using authority links to drive rankings is a passing technique that has seen it's best days. It's now about video, blogging, podcasting and Social communities. The more Google content pipes you tap the better you'll do. Contextually optimizing the audio-visual content will separate the good from the bad SEOs in the future. The good news is these techniques enhance the site for those with physical impairment and/or slow connections. Developing and implementing these "crawl-ability" strategies is where this industry has kicked the big guys A$$es time and again!

[Terry Van Horne]

Clint, I can tell you that the site that added video has not changed a product description or added any other content other than new products in years and it's rankings were maintained. So argument about expectations of change by Google are, IME, not born out. What they did take advantage of was the shift to universal search and being "ready" before video was added to SERPs. That is what SEOs do. You have us mixed up with the scrappers and other Aholes who use similar techniques and call it SEO because to say we F$%^ with SE isn't very sellable! Nor does it seem like a long term marketing strategy.

[GarrySymonds]

After a couple of days, I'm starting to see video search results appear in the Web Search listings. This is not yet happening for very generic expressions but if you search on a person or topic and add "video" to the query you can get as many as 2 or 3 video thumbnails. I have not yet seen any actual embedded videos, as with the "I have a dream" query that Google used to demonstrate the full video embedding.

[medicultau]

My beleives that SEO will be hard to work, but quality content will still be on top.

Make nice / usefull / helpfull websites, and w'll be there on top.

[mgk]

Well, video's are not going away, nor are images...so its back to the books and SEO seminars. Always something messing up a good thing.

[abrilward]

Well I guess we should work hard if we want to see our targeted keywords rank on page one... even I, wonder how google updates websites...

[skbcabey]

Google has update its algorithm yes but its only affecting those who hasn't been using the proper techniques. Google is all about quality. Whether its links or content

[Clint1]

Originally Posted by skbcabey

Google has update its algorithm yes but its only affecting those who hasn't been using the proper techniques. Google is all about quality. Whether its links or content

Sorry but I can't let that pass. I've been watching G every since they've been around. Sure, at first it was "quality" and no one (white-hatter) had any danger of being trashed from their index. They were fantastic and deserved all the credence and praise they could get. However, for about the past 5 years, they have nothing to do with "quality" and will indeed trash entire white-hat websites from their index due to one of their many self-admitted F'd up algo updates. "Quality"? If that was the case all we'd see in their index is relevant results, which is so far from the truth it's pathetic. Results tainted with irrelevant BS from Ebay, Amazon, Dealtime, obvious search engine bait pages, and let's not forget the plethora of obvious black-hat and scamming sites they allow to continue to populate their search results with impunity regardless of how many times said sites are reported to them. All the while countless decent legit white-hat site owners get screwed.

All they care about is whom and how many link to a webpage and how famous a site is. They couldn't care less how irrelevant the page or site is, as long as X number of sites link to it, they erroneously think "oooo this must be important and a high quality site" (which they actually state at their FAQ page), when it could be the total opposite. Their microcephalic precedence on links mentality is beyond flawed, it's destroying the internet and countless legit white-hat businesses. Not to mention the countless millions of BS useless link farms, PR scams, PR fiasco, spam, useless directories, etc., etc.

"Proper techniques"? No one knows what the proper techniques for G are and they will never say. Actually there are no "proper techniques" for maintaining a rank in G (unless of course they fall into one of the beneficial immune categories above, but sometimes even they are not immune). No matter how perfect one is, they are not immune to the countless G screw-ups. As I said, a site can be totally legit and done by a A++ top-notch perfect webmaster, and that site can and will eventually fall victim to one of G's many screw ups.

Please know I mean no disrespect to you, nor am I by any means trying to be rude. I speak from not only personal experience, but being a member of many webmaster forums for over 10 years and seeing countless thousands of posts from G victims stating their experiences to the same. So this is NOT just my opinion, it is indeed fact. And anyone that turns a blind eye to it and ignores it, will eventually regret it. I truly hate to see anyone's decent legit website get trashed by them, and I see it all the time. It infuriates me almost as much as when it personally happens to me. God help us all, because a prayer is all we have in the end when it comes to G. For those that have never fallen victim to G, I'm truly happy for you, more power to you. Just don't count on it always being that way because in the end it's out of our control. Sure, there are many things you can do to help, but that will never guarantee you anything when it comes to especially G.

[JG42122]

Originally Posted by nipplecharms1

Am I hearing me talking? LOL.

Stay tuned... IBL buiding is what I am doing... hard work but needs to be done.

I think there is other things at play but I cannot qualify it yet.

Good luck.

Michael

What is IBL BUILDING?

[Clint1]

Originally Posted by JG42122

What is IBL BUILDING?

IBL = In bound links.

[chairman]

There will definitely be some adverse effects if you are moved from the first page. You are going to lose a lot of traffic and potentially you are going to lose a lot of business

[gaurav061081]

when i search for the keyword, C++ interview questions, I cant find my website anywhere in the search results but when I perform the same query using some proxy site like kproxy, my listing is at number 1. Is this because of the fact that I tried this query couple of times in a day from the same IP address so google has blocked my IP?

[zebru]

Originally Posted by gaurav061081

when i search for the keyword, C++ interview questions, I cant find my website anywhere in the search results but when I perform the same query using some proxy site like kproxy, my listing is at number 1. Is this because of the fact that I tried this query couple of times in a day from the same IP address so google has blocked my IP?

I am very anxious about what the Gurus in the forum are going to stay about this.

[Terry Van Horne]

Originally Posted by gaurav061081

when i search for the keyword, C++ interview questions, I cant find my website anywhere in the search results but when I perform the same query using some proxy site like kproxy, my listing is at number 1. Is this because of the fact that I tried this query couple of times in a day from the same IP address so google has blocked my IP?

If you have a Google account and you are logged in... that could be poersonalized search. Also when you use a proxy you may hit a different Google Data Center.

[Doc]

Originally Posted by gaurav061081

when i search for the keyword, C++ interview questions, I cant find my website anywhere in the search results but when I perform the same query using some proxy site like kproxy, my listing is at number 1. Is this because of the fact that I tried this query couple of times in a day from the same IP address so google has blocked my IP?

Are you possibly seeing it from your cache, rather than realtime? That usually doesn't happen on searches, but I have had it happen to me, on occasion. Try clearing your cache, and searching it again.

[gaurav061081]

yes i have tried everything...i believe different data centers theory is correct in this case

[m.furqan.latif]

Am I hearing me talking? LOL.

Stay tuned... IBL buiding is what I am doing... hard work but needs to be done.

I think there is other things at play but I cannot qualify it yet.

Good luck.

[zanes]

Originally Posted by steveteva

Now SEO will be hard to work, you'll need to think of Video, Image, Books and News contents.

This is not true.
For SEO is easy to work with sites or pages when they have lots of materials and I ask from my customer to have this.
The company (or web site) must have account on YT, Twitter, Flickr, Blog, Forum...
That is hard work or just SEO work?
We have a job!

[fiShBoN3]

Originally Posted by steveteva

Here comes troubles for all SEO, I've seen and read that many website that were on top were now on 2nd, 3rd page results or nowhere.

Because of adding Videos and Images to its page results, it push previous top ranked website to lower rankings.

Now SEO will be hard to work, you'll need to think of Video, Image, Books and News contents.

Tell me what do you think, will website ecommerce owners lose money not being on top anymore, adsense earnings drop, seo professional must look for new techniques..... Edit inclusion by ctabuk - please see HHI Golfguys post on this with his link. Poster advised of edit. Thanks David

Well, I guess those that dropped were sites that have little or no update at all, and don't have interesting content that will make people come back often.

[pervezalam_mzn]

Ya its true now a days we are facing very much problem, its seems that SEO is going to be very tough further, Stability of the ranking is going down, I am co-ordinating more then 20 Big project of SEO/SEM and facing same problem with 7-8 out of 20.

Also i am facing one new problem with webmaster tool..please go through the link and try to give any solution to me of this problem...

Google webmaster tool - Preferred domain Setting

[Clint1]

Originally Posted by pervezalam_mzn

Also i am facing one new problem with webmaster tool..please go through the link and try to give any solution to me of this problem...

Google webmaster tool - Preferred domain Setting

Your posts about that seem to be appearing then disppearing on various threads.

I posted something similar to that when I saw the problem in my WMT area. It's another bug, it can't be "fixed". The only way I know of is to remove the 301 redirect on your domain so the Gbot can hit on the non-www version and "verify" that (or the opposite if you have a 301 from www to non-www). It's stupid and doesn't make any sense, but that's the only way.

[idehalhy]

Thanks so much in deed.
this is good news for other visitors

[ukhotels]

Originally Posted by Webnauts

At Golexa you are now #7!

But, on the 29th of December you were on Google #11, but looks like you dropped now to #24. Maybe that requires your attention princess.

I would like to know if google updates are affecting my web pages. My web pages show up in search results on 1st and 2nd pages and then vanish for sometime and then come back again. It has been on and off like that for sometime now.

I have been told something about connicalization and have beed given a script to use. In the forst place I would like to know whether the script should go onto my .htaccess file. If it should, what should I do to the rules already in the .htaccess file

[Clint1]

Originally Posted by ukhotels

I would like to know if google updates are affecting my web pages. My web pages show up in search results on 1st and 2nd pages and then vanish for sometime and then come back again. It has been on and off like that for sometime now.

That happens all the time to many, perhaps most, websites. There are a bunch of different factors involved and it could be due to any # of them at any given time. One of the most common is the way "google.com" resolves to an IP address (DC, data-center), which changes all the time. Each of these hundreds of DC's can show different SERP's (and each can receive new algo data and apply it at different times which can affect the results and screw up your SERP's).

I have been told something about connicalization and have beed given a script to use. In the forst place I would like to know whether the script should go onto my .htaccess file. If it should, what should I do to the rules already in the .htaccess file

While it's a good idea to do, that (BTW, it's "canonicalization") generally isn't going to account for that. And you shouldn't use a script to do it. It's just a line or two or three that you add to your htaccess file to (usually, and in this case) commonize/canonicalize the domain's preferred prefix.
Canonicalization - Wikipedia, the free encyclopedia

[brandmantra]

Find that the images and videos are shown after first 3 results and news and blog posts are below 10. And customers are intelligent enough to differ the fruitful sites from the video results. What do you think ?

[gloveroliver12]

i don't think so is google going to do this types of changes in their algorithum. because video and image not effect to webpage search. Google only look for good content which people want.

[Clint1]

Originally Posted by gloveroliver12

i don't think so is google going to do this types of changes in their algorithum. because video and image not effect to webpage search. Google only look for good content which people want.

Indeed, people want good content. But if you don't know what you're missing, and only use one SE (G), then, well of course you don't know what you're missing. G doesn't care about content, their SERP's have proven that for years now. It just picks at random what it wants to index and show for any search, or, erroneously censoring relevant results with their algo's. Or, they just pick the pages with the most IBL's (or the biggest names), with disregard for relevancy to the search. If they/their algo's wanted good content then you would not see totally off topic results with none of the search words on the pages; you would not see sites with malware on them having nothing to do with the search; you would not see blatant black-hat pages, etc. Instead, you would only see pages that are relevant to the search query, if they cared about content.

With each algo, uhhhh......."update" (read: screw-up), results in just yet another quagmire of white-hat webpages getting victimized by a "search quality team" that no longer has and idea what they are doing. And each time "Pandora's box" opens wider and wider. They first let the proverbial 'genie out of the bottle' and the lid to Pandora's home furnishings sometime around 2003 with the first big algo screw-up that destroyed millions of websites and businesses. Since then, the "genie" and the "contents of Pandora's box" have been frolicking together wrecking havoc and dancing on the graves of untold millions of ruined businesses and once top-ranking relevant webpages. (And, post #71 above). <reaches for the pills again>

[ukhotels]

Originally Posted by Clint1

Indeed, people want good content. But if you don't know what you're missing, and only use one SE (G), then, well of course you don't know what you're missing. G doesn't care about content, their SERP's have proven that for years now. It just picks at random what it wants to index and show for any search, or, erroneously censoring relevant results with their algo's. Or, they just pick the pages with the most IBL's (or the biggest names), with disregard for relevancy to the search. If they/their algo's wanted good content then you would not see totally off topic results with none of the search words on the pages; you would not see sites with malware on them having nothing to do with the search; you would not see blatant black-hat pages, etc. Instead, you would only see pages that are relevant to the search query, if they cared about content.

With each algo, uhhhh......."update" (read: screw-up), results in just yet another quagmire of white-hat webpages getting victimized by a "search quality team" that no longer has and idea what they are doing. And each time "Pandora's box" opens wider and wider. They first let the proverbial 'genie out of the bottle' and the lid to Pandora's home furnishings sometime around 2003 with the first big algo screw-up that destroyed millions of websites and businesses. Since then, the "genie" and the "contents of Pandora's box" have been frolicking together wrecking havoc and dancing on the graves of untold millions of ruined businesses and once top-ranking relevant webpages. (And, post #71 above). <reaches for the pills again>

I completely aggree with you. Without knowing what they are doing, google has really ruined a lot of businesses. In my opinion, search results in the olden days were better and more relevant than now (I have every right to have an opinion) . I also feel they have also made in bound linking too artificial.

[Clint1]

Originally Posted by ukhotels

I completely aggree with you. Without knowing what they are doing, google has really ruined a lot of businesses. In my opinion, search results in the olden days were better and more relevant than now (I have every right to have an opinion) .

Yes I totally agree with that as well, but some here unfortunately don't think that way.

I also feel they have also made in bound linking too artificial.

That's for sure!

What puzzles me, is not just "an opinion". It's really fact. People could see that if they could approach it objectively. But G supporters and G users just turn a blind eye and are in denial of what has been going on. I am objective. Remember, this is coming from someone who once was the biggest of G supporters!! I studied them for years, kept notes and records for years, and there is absolutely no denying the trend that has been taking place. (Their irresponsibility) it's shocking, appalling, and inexcusable.

I would gladly get back on the G wagon again if they would: 1. Trash their pathetic PR and "all precedence on IBL's" flawed philosophy; 2. Stop giving top ranks to the "big name big money" companies even when their pages are irrelevant to the search; and 3. FIX their freakin' erroneous algo's once and for all so that they stop targeting small mom & pop businesses creating astronomical white-hat collateral damages to try and nab infinitesimal spammers, and TEST THEM in a SAFE ENVIRONMENT BEFORE unleashing them to wreck havoc on white-hatters to INSURE they will do no evil nor harm to the innocent!

It's as though someone has found a vaccine/cure for the H1N1 virus, (or AIDS, cancer, whatever), or a way to kill all bad violent criminals, yet the side-effect is that the "cure" or "fix" kills/imprisons ~60% of everyone!! To them, that's fine! Yet to those with morals, it is totally unacceptable.

They are too big, too powerful, too rich, to even care. And we have our collective selves as a whole to blame for letting it get that out of control. Now everyone is afraid of them, their bottomless pockets, along with more immoral lawyers that support their atrocities than most companies have total employees.

It's sad, very very sad. But what is saddest and most pathetic of all, is the general public is totally oblivious to it.

[newsfreak]

Links

Thanks for the links!