Getting Back Top Google Placement?

[soquinn]

Hello, I'm new to this forum and was just wondering since the initial Florida update have any of you SEO experts out there been able to get your clients (or your own websites) back in the top 10 if they were initially dropped or filtered out? What do you think is the best strategy moving forward?

- Target different, if possible, none filtered industry keywords?
- Create completely new content rich/specific pages?
- Create a new site with new file extensions... htm, php, asp...etc?
- Create new sub-domains?
- Buy a new root domain?
- Try to increase PR and get more quality links?
- Buy more PPC AdWords?
- Focus on a different engine? Like Ink or MSN?

Just Curious?

[awall19]

i was initially filtered out
now I am #1 for "search marketing" and #7 for "search engine marketing"

the best strategy going forward is to do more of a holistic approach. don't concentrate on just really optimizing the page copy.

think of creative ways to add unique content and get people to link to you.

[Mel]

Hi Soquinn

Thats the question of the month!

I have seen many sites come back from Florida by simply doing nothing, and coming back up to within a few places of Pre-Florida results.

My advice at the moment is to make sure your onpage SEO is good and focus on more incoming anchor text links.

It won't hurt to make sure you have most of your pages included in Inktomi and ranking well, there is a fair amount of traffic to be had there at the moment and it could increae dramatically in the next couple of months when Ink results go live in Yahoo.

[nickc]

Better quality links would be my guess. I have a site that only has 7 links to it but because I am linking to it from one of my other sites which has a PR of 5 then that seems to be enough to boost it to PR4.

Nick

[Ozdachs]

A word of caution on text links,… there seems to be a filter of some sort at work. The warnings I have seen about having too many links use the same keywords when linking to your site (or within your site) sound valid to me.

I have sites that were #1 for “[city] vacation rental” (or “accountant [city]”, etc.) suddenly disappear from ranking for that phrase. They are still in Google with a PR, but they do not show up for the targeted phrase.

At the same time, Google is highly ranking pages with visible keyword text and no/few links to them. These are BAD search results, IMHO, but they are up there in Google. Meanwhile, our pages have links and more text with the keywords, but somehow are blocked for the keyword search.

The example I have posted elsewhere is seeing pages come up for “CPA San Francisco” for a Francisco seminar on a random topic held in San Francisco with a panelist described as a “CPA”. Google shows that page but not my client’s CPA firm.

[soquinn]

Thanks for all the suggestions! I guess the point is that google doesn’t want “over SEO’d” SERP’s, they would like to make more money (adwords) on popular keywords and will certainly continue to change their Algorithm. I think addressing a net wide strategy is in order with more focus on Inktomi. Anyone have tips for Inktomi indexing… pay your way to inclusion?