Anchor text strategy?

[tnt7]

I was wondering if anyone had input on the best strategy for link anchor text used for directories and link exchanges. I see many variations and am hoping someone could offer opinions on how google views the keywords within the achor text.

If I am targeting multiple keywords with some keywords that are more important than others what is the best method?

For Example: Is "Board Games" by itself within the anchor given more weight than "Board Games, Party Games, and Child Games". Or does Google give same weight to the other variation?

I would be very greatful for any advice to try to get this right going into this huge task.

[whipnet]

Try not to use the same anchor text on all pages. Try different variations on different sites. Don't stuff too many keywords in them.

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[tnt7]

Originally Posted by whipnet

Try not to use the same anchor text on all pages. Try different variations on different sites. Don't stuff too many keywords in them.

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Thanks,
I have read all of that infomation by query but have yet to read anything if Google has two differnt anchors tagged "board games"(ex:below) would one be more desireable than the other.
1.Board Games
2.Board Games, Party Games, and Child Games

Might be something only google knows.

[joer80]

From what I have read from reliable sources, its not the density that matters as much as it existing in the right places. (Mainly talking about h1 and title tags), but i am sure the same logic would apply for anchor links. With of course a cap of maybe so many words or charecters per link.