Google Could Capture 25% of Ad Market

[jmiller]

eMarketer reported that Google is on pace this year to capture a full 25% of the online advertising market. That's a huge chunk for any one company to have in any market.

Online advertising is expected bring in $16 billion this year, $4 billion of which go to Google. The total market is projected to go to $25 billion in 2010.

Do you think Google will grow to exceed its current control by 2010? Or do you think they will lose ground to another agent by then? If so, to whom?

Article here.

[incrediblehelp]

Probably grow more and more, but eventually something will have to give. Not sure as of yet what.