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Does IP Location of backlinks effect Results?
I am suprised to discover that I have a lot of first page results in http://www.google.co.in (useless to me) and I can't be found as easily on Google.com for competitive keywords. I have a good number of backlinks from Indian sites and this leads me to ask the question: "Does the IP location of backlinks effect the search results?" I would welcome any thoughts, or comments. If you don't agree, feel free to monkey slap me. |
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The country domain extenstion is another factor that the algo could take into consideration when weighing backlinks. |
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As a guess, I think the domain name would probably be more important than the location of the IP address. As pricing and services for foriegn hosting companies becomes more competitive, businesses are starting to host with servers that are not in their own country, making the host IP address location meaningless (after all, how many small businesses host their own web servers in their home towns?). I would be very suprised if Google considered the physical location of the server. I would not be suprised at all if they did take into account the top-level domain, and possibly even the language of the linking page.
I just had a terrifying thought though... I keep getting ads from SEO companies promising top ten ranking in Google for the keywords of my choice... I notice they don't specify Google.com... |
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Hi Jaan
Well we see things in the same way on a great many issues surrounding SEO and the more inane workings of Google. I have also found, and feel this could help a lot of others, is there are very solid feelings about the TLD of a domain. If you are in the UK and selling products that only are delivered in the UK then your website may do better in converting to sales if you use the .co.uk TLD as opposed to .com I am also wondering if others see this same thing in their countries?? Peace |
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1. It is known that Google knows what your web site's IP address is. They use this info to discount links that come from the same server. i.e.: if you have 1000 domain names hosted on the same server and you set up links to one domain name to try to boost its ranking, google will discount those links 2. It is also known that Google uses domain name ext's to determine geopgraphic relevancy (as incrediblehelp has touched upon. So, we can safely assume that it is possible that Google can discriminate your links based on IP location. The only thing we cant speculate on without more evidence is which carries more weight the IP or the domain? In other words, if the IP is in the US, but the domain ext is India, does google consider the site a US site or an Indian site? |
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I am tempted to ask where your site is hosted... apart from the domain extention, this is the most important reason for you to rank well for India. But I guess you know that. The next step will most definately be backlinks from sites hosted in the country and related domain extentions.
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TLD matters over IP
Do a search on the different Google search engines for the same keyword term. "motor" for example on google.com returns all .com TLDs On Google.co.uk most results up top are .co.uk first and then others near the bottom such as .com .org Google.ie pushes .ie sites first then .coms Google.de pushes .de sites first and most of the sites in the top 10 are .de Google.se brings up mostly all .se websites I imagine this trend would continue for most of Googles country engines.... if there are enough local sites about the subject they will come up first before another countries offering. Hope this helps |
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I don't think it is really a case of TLD is more important than hosting IP. But these 2 factors are without a doubt key factors in local rank. However the backlink's TLD's and hosting servers are of key importance if we are talking about google.co.in where 'india only' results were not selected. Although the IP address and and TLD has an increased weight it is still the linking that plays the key role in the SERPS.
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Add on top of this a concerted SEO effort and it makes the scenario all the more apt to occur. That, and I love quoting myself ;-> Peace |
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Obtaining South African backlinks to the site unfortunately are allot more difficult than I hoped and I am not ranking anywhere in the local results. Due to legal implications I am not allowed to host the site in South Africa or make use of the SA tld.
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Hi Chatmaster,
I make no assumptions. I do know what I speak of I ranked enough sites over the years and with terms ranked over 2.5 years continually on Googles front page. And I wanted to introduce myself as well, since I now have a foot hold in the same area that you are working in. My sixth continent ;-> Nice to meet you.....see you in the SERPs |
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Yah I guess nothing like a good debate to get facts separated from the assumption, lol
I am competing in different markets and this is the first time I actually have to get an international site rank competitively for a specific country. The irony is that this site is ranking extremely well on Google.com but the traffic doesn't help me one bit as we actually need traffic from South Africa, so we are actually wasting allot of bandwidth on meaningless traffic, sigh... Anyway I have analyzed several country specific results as I have several sites hosted in the UK ranking top10 there some with UK tld's some not... I also have a few SA hosted sites that are ranking extremely well locally but getting an international site to rank well for it's targeted SA visitors has proven Googles most difficult part of it's algo... I have seen a couple of sites ranking well in the UK and SA Google's rank well with .com tld's US hosting. After analyzing their backlinks I noticed that they have a large amount of Country specific backlinks, so I am pretty sure that it plays a role... The irony is that if Google added advertising backlinks to their country specific SERP's they would without a doubt rank us well, as we have one of the biggest brands in the country.
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