Google Local Is Not a Converter.

[Search Mojo 1]

www.marketingsherpa.com/article.php?ident=28514

We have been working on this case study for a while for our client, Dormia, a mattress manufacturer, and the results were just published today on Marketing Sherpa.

Check out the article, but the bottom line is Google Local can get you clicks, but converting to an actual sale is an entirely different matter.

Our theory is at Google.com, people are buyers and they are looking for a local store that sells mattresses. However at Google Local, the most searched for term tends to be store name, not category. It's possible people are only going to Local if they are actually searching for the store itself."

[incrediblehelp]

I can see more people using Google local to find the website and then not clicking to it, but rather calling the phone number for more info or driving there in person for the possible conversion.

[Search Mojo 1]

Originally Posted by incrediblehelp

I can see more people using Google local to find the website and then not clicking to it, but rather calling the phone number for more info or driving there in person for the possible conversion.

Perhaps, Google Local will be the platform for a Google Pay Per Call program, that I've heard very recent rumors about. Apparently they are trying a beta testing of it in the very near future.