Call Me Old-Fashioned, Call Me 'Indoctrinated,' But ...

[mythman]

(... not late for dinner.... no)

... I look at the "updated-algorhythm"-'alerts' and think, "So?"

I mean, I understand how ad-people on the web might regard as "gold" a high ranking on Google, on Yahoo, on Ask Jeeves, (on Dancer, on Prancer ... I realize that those first three [or any combo thereof] may even be all the same company, but those last two ... ho ho ho.)

The point is that the companies' advertisers' actions should not weigh upon the search-engine methods any more than those methods affect the people's views of the company's actions, or the company's reaction to the people's reviews. (On the other hand, the search-engines probably review the people's views-and-reviews, thus making their algorhythm into a reflection of those views-and-reviews. So the SEO-er makes sure that the company seems to be doing [as the people demand] what it actually should be doing.)

I suppose it's the conservatism in me that sees how SEO—if it actually operates the way I said it does—is wrong. (Not that being wrong is ever gonna stop it.) the conservativism that thinks that "ever'thang uhll be alright ef ever'body jus' stays de sayme." the conservativism that thinks the view of every company should never be any different except as necessitated by tectonic-shift. the conservativism that thinks an "algorhythm" is how you know when to enter the restroom; I need to review some of this new-fangled Internet terminology, {a-hyuck}.
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I'd appreciate any replies; I'm having a little trouble upgrading my brain into this decade's model (lol).

[Mel]

Hi Jay
Welcome to the 21st century!

It is not often appreciated that there are literally thousand of small one man (or Mom 'n Pop) operations that derive all their income from online sales.

To these individuals, the difference between a #3 and a #13 Google ranking is often literally the difference between hamburger or lobster for dinner.

One of the joys of successful SEO is to see deserving individuals have the business success that they should have.

SEO relies on the ability of its practioners to understand the ranking algorithms of the search engines so that searchers and providers can find each other in the billions of web pages that float around in the ether. I suppose that in a perfect world there would be no need for SEO, but in this imperfect one that we actually live in SEO is necessary to
insure that everyone has a shot at the brass ring, not just the big sharks.

The problem with everything staying the same is that we live in a time when change is rampant (how many of you use a two year old PC, or cell phone or...?) and you either keep up with the changes or the changes pass you by leaving you wondering what happened.