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These points are precisely why I initiated this discussion. It appears that GOOGLE has pressed paid advertising past the point of valid natural SERP returns in many user's minds, with the Jagger update. At the same time others are reporting better natural SERPs by YAHOO and MSN. IMO - Once clearly past that line, in the general public's mind (the greatest % of users), they will migrate, yielding diminishing returns. I believe, from what we have seen so far, they are at that door or have already walked through it. Any further deterioration of natural SERP relevancy will diminish general public usage, resulting in less ad revenue. I keep hearing the argument that the SEs don't owe anyone "Free Traffic" from natural SERPs, but they do owe the general public good natural SERPs at the risk of losing popularity! They also owe their shareholders top dominion in "Relevant" natural SERPS to maintain top position in the general public's selection of choice. That argument only holds enough water to stay afloat by popular vote. Granted they may have margin to play with, but any margin they consume in the quest for additional paid advertising at this point may very well turn out to be: 1) "antagonistic" by webmasters, Site and business owners, who have a good deal of influence over clients and ad revenue spent 2) "irrelevant returns" by the general public and subsequent diminishing public selection 3) Potentially "overly aggressive business practices" by law enforcement agencies 4) "stagnated or diminishing profits" for shareholders 5) "succession of already established grounds" to aggressive competitors 6) any combination of the above Ken |
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I remember when taking classes on Personal Finances, one of the basic lessons was "diversify". Don't put all your eggs in one basket... Another lesson was: if your income depends largely on your return on investment, don't allocate much of your funds into investments that pose high risk. If you do, be ready to live with the consequences if something goes sour.
My point is that if you or your clients depend on Internet marketing for their livelihood, think twice before relying too heavily on organic search results. There are so many options out there, which can probably be so much more targeted: (quality) e-mail campaigns, diverse PPC (the search engines are not the only ones offering them), online press releases, referral programs... and if a business takes the time to make their Web site the best that it can be, with time the site will carve its presence online. If the business' owner is smart enough, he/she will do whatever is possible to ensure that this carved online presence will remain. I have a client whose business is seasonal, budget is low, needs to get results right here, right now, and not 6 months from now. I'm so glad that we didn't allocate huge funds to SEO. PPC gives us control over where we want to appear, what our ad copy says, and when we're receiving traffic. If you run a business, you should have an advertising budget. If you are not ready to spend on advertising, go back to your 9 to 5 job until you have saved enough money to do things right. And by golly, when you're ready to invest those advertising bucks, diversify. |
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Make that 3 years in a row! Florida was November 16, 2003 Ken. This recent update will at least give the results a chance to recover before Christmas whereas Florida didn't recover until the first week of January 2004. Definitely have to conur with your closing statement that it is heartless and a bad business move on Google's part to do this in the last quarter, however there was also considerable confusion on Google in February 2005, when their data centers didn't agree on results for nearly 6 weeks, so it appears there may be at least 2 major updates annually now. |
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Although I wouldn't have said this last week when Jagger first hit my site, All I can say is that Jagger is a work in progress. We may be jumping to conclusions, reading a book by it's cover, or whatever you want to call it when evaluating the results of Jagger before it's finished. I liken it to reviewing 2007 model year car, by just looking at the bare chassis.
Until the Jagger update is complete, we really don't know what we have here - just as looking at a bare chassis, it's really difficult to say that it's the next generation Mustang. |
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I don't often like to repeat long quotes from previous posts, so I'll just repeat this medium length segment. It's well worth the read from a "Marketing Perspective", again:
Lydia: Quote:
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Toronto Web Design | Search Engine Friendly, Standards-Compliant Layouts | Walk on my Path (my blog) |
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Thanks Adam, DrTandem1 does deserve the credit for those quotes, my mistake.
On the other hand, you both have made so many good observations in this thread... I am not always the best juggler at times (Clients, research, moderating, writing, coding, learning...)...etc, I meant to post 2x and started posting to you and didn't go back and check the addressee properly before posting. Here is the comment you made that caught my interest: Quote:
LOL Ken |
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Been tried and it failed miserably! Because... you don't get relevant results, you get whoever has the biggest pocket book! Quote:
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Personally I seldom make a dime from my website, don't give a damn if I do. And, therefore I wouldn't pay a nickle to advertise it. I (like many folks in the world that have a site) do feel it's worthy of viewing however, and I've put a great deal of effort into getting it found for what it's about. To expect it to not get beat out by an internal page on a website that includes the keywords I targeted only once on the page, and an Amazon ad for a game including the keyword a couple times on the page simply because they have tens of thousands of links to the main site, is not an unreasonable expectation. I don't have these problems on Yahoo!, I don't have these problems on MSN, I don't have these problems on any search engine besides Google. I personally don't give a $hit if I have these problems on Google, but I do understand the position this puts many small business owners in, especially at this time of the year, and therefore defend your position on their part. Although your post is correct in the assumption that one should not put all their eggs in one basket, especially one who's bottom is as unstable as Google's is, your comments were a bit unethical and callous. |
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Ok, riddle me this batman (and you bat-chicks)…
Is there any empirical data or evidence that people click on “sponsored” sites more or less than the “organic” listings? Before I stated selling our little jewelry items on this distribution channel called the INTERNET, as a user, I hardly EVER clicked on paid ads. I always went to the “normal” list. I seldom click today on sponsored sites because if I am really not ready to buy but am just looking for suppliers, for instance, I know some poor schmuck is going to have to pay if I only want to kick the tires. And if go into the organic section, these sites will appear anyway. I never click on a nextagizzle or one of those because they will not have what I want anyway. Am I the exception or the norm? (I am an exception on many levels…. I like to call them fetishes…. Oh that’s for another discussion.) Does anyone know who clicks where. There must be loads of people clicking the “sponsored” links for Gizizzle would not be trading over $340/share. But does anyone know the percentages. Just a thought in this discussion. Comments are encouraged and welcome. Michael
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Non Piercing Nipple Jewelry - All the pleasure and none of the pain! - Body Jewelry |
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Ken |
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IMO - Everyone else seems to manage their search engines without frequent market crippling algorithm updates, so why can't Google operate efficiently without them? Is it truly necessary to do this 2-3 times a year? |
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Geez! I don't think so! If someone is operating a "commercial" site why should they expect to have a first page listing on a major search engine for free?
You can't advertise for free on TV, Radio, Newspapers, Magazines, or anyplace else I can think of besides the Internet. If you are selling a product or a service you expect to be paid and there is no reason why whoever sent you that paying customer shouldn't receive a small cut, as happens in pay per click. Relying on organic search engine listings to put food on your table or gas in your car is like playing Russian roulette! Why wouldn't you invest in your businesss by being prominently listed with ppc if your site is converting from the organic listings. Afraid of making too much money? Or you don't want to share a small percentage with Google? I still feel that pay per click is the absolute best advertising value available anywhere and it does not take "deep pockets" to run a successful campaign. A "hobby" or non commercial site is a totally different story. I just don't get it when people's expectations revolve around something which they have absolutely zero control over. And no, I do not own any Google stock. I thought it was overpriced for their IPO which apparently it was not! :-) However I have found that my return on investment from utilizing Google Adwords has produced phenominal returns, thousands of times better than their stock has done in the past year! Rather than bitch and moan, maybe test a campaign and see what happens. You may just find it to be the best investment you ever made in your business. Jim Longnecker http://www.niche-rich.com |
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Personally, I seldom click on a paid ad, because I know that those people have added the advertising costs of all those PPC clicks that didn't buy anything into the cost of the product I'm looking for. |
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GOOGLE is an International Company! - Why would they favor anyone's holidays or seasons?, ..unless they are able to do that multidimensionally.. different cultures, countries, locally, regionally geographically...? I can't even imagine their diverse "demographic logic bins"! Am I giving out credit to an extremely mature and intelligent company too freely? Maybe there is more cross-communication between our Intelligence Agencies and GOOG than we know! They do like sharing employees from time to time. Ken |
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Furthermore, if an advertising campaign by a small start up business is built on that premise, and it remains reasonably stable for over two years, they should be able to count on it not failing at the most important time of the year, just because some bonehead in R&D wants to play God! |
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Interesting concept isn't it?! Sorta makes you wonder why the ma & pa businesses always get hit hard this time of year. Especially in North America... Granted there are a few global comments, but most of the complaints are here in the US, where on-line shopping is more prevalent, and where Christmas is highly commercialized, and where the Christmas shopping season is just really kicking off! Hmmmm....... |
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I still have to stand by the view that we (not only we, but the general public) has to start selecting, paid or "premium" links before that can happen... and more and more are starting to take the view that "this world" just isn't delving up the answers I want, or that it is becoming overly commercial.
I personally work for myself, like a great number or web developers, webmasters, SEO'rs and SEM'rs and don't like feeling like a slave to another entity... That is why I went out on my own and what drives most of the business owners in the US. We want independence and we have a great deal of influence on the markets. That is after all, the essence of the "American Spirit". Small business drives the majority of American Business, not the gov's, not the org's or the "conglomerates"! Encroaching that basic instinct, especially in the US and Australia doesn't fly. How's that for a rant? Ken |
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If you're just promoting click fraud, shame on you! Just checked my Adwords account, luckily haven't had 50,000 WPW members click on my ads! Only 29 so far today, cost $5.90 sales $49.90 Works for me! Jim Longnecker http://www.niche-rich.com |
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I don't think we're QUITE there yet, but we're slowly approaching that point. And if we as designers aren't aware of the potential ramifications associated with the reaching of that apex, then there will be a shift in our industry so drastic that I think we'll lose sight of the big picture: our customers. And no harm, no foul. I figured it was better me pointing it out with no bad blood and all that.
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Toronto Web Design | Search Engine Friendly, Standards-Compliant Layouts | Walk on my Path (my blog) |
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I am not a big fan of cross threading, but this question posed by aaron2005 deserves consideration - IMO, and it seems that it might be relevant to this thread:
http://www.webproworld.com/viewtopic.php?t=54884 Ken |
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But in this case, the work in question ties directly into the comments made. Having looked briefly at Mr. Longnecker's site, I just realized why he's taking the stance he's taking: he happens to be one of the scamlords that are slowly engraining themselves into Google (and eventually, MSN and Yahoo!) You guys out there should take a look at his site and what he's "selling". It's the website equivalent to a Don Lapre ad. And the logic behind a PPC engine as opposed to an organic one is a perfect fit for his "business" (and I use that term loosely); if Suzy Homemaker who has the same site can get into the engines with a similar concept for "free", that lowers Jim's chances at success.
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Toronto Web Design | Search Engine Friendly, Standards-Compliant Layouts | Walk on my Path (my blog) |
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Awwwwwww c'mon Rocky. Let loose. It'll be fun! :)
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Toronto Web Design | Search Engine Friendly, Standards-Compliant Layouts | Walk on my Path (my blog) |
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It seems to me that people are getting hot and bothered.
Could we all calm down and take a more rational look at the situation. 1. Google has grown to be a major force on the Internet. 2. It has done so because it occupied and developed the dominant position within the search category. 3. It has done a wonderful job for 5 or so years by focusing on relevancy, breadth and speed. 4. Now its a grown up organisation it needs revenue to satisfy the initial backers and the poor souls that currently own its stock. 5. Google owes nobody a living. It provided much of what it did for free during its formative years. Now it wants to cash-in. 6. Adwords (and its related products) is the only way it can make real money. Too many other online categories are already occupied by entrenched market players. 7. A natural tension exists between organic and paid search. Its just like advertising and editorial in a newspaper or advertising and programming with TV. Too many paid ads and Google loses its raison d'etre. Not enough and the revenus targets are missed. 8. Google will push the limits of paid search as far as possible and may occasionally overstep the equilibrium with organic results. This is much like when newspapers and TV get out of line with promotions and sponsorship. 9. Unlike newspapers and TV, the internet, generally, and search in particular, are only lightly regulated. A newspaper or TV corporation the size of Google would be subjec to much greater scrutiny - not least by its peers. 10. We, in the SEO community, will only achieve any leverage over Google (or MSN or Yahoo) by: A. Voting with our budgets. Stop spending on Google Adwords - by diverting funds elsewhere - if you really want to make a point. B. Convincing the investment community that Google is on the slide from its previously unassailable position.
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Simply Clicks | SEO | SEO Training| Pay Per Click Advertising | Search Engine Powered Marketing |
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Hey guys, calm down.
I read these posts and it looks like I am advocating click fraud. I AM NOT ADVOCATING CLICK FRAUD. Stop piecing together bits and pieces of other comments under my name. Damn, this must be how Bill O'Rielly feels on a bad day!!!! :) :) :) :) I love this place. M
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Non Piercing Nipple Jewelry - All the pleasure and none of the pain! - Body Jewelry |
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1st off, Bill O'Reilly sucks.
2nd, I personally have had none of my 30+ clients have drastic drops in their rankings as of today. If anything, the bulk have risen. I think everyone that was freaking out last week and checking their rankings needs to go outside and enjoy the weather for a few days before checking things again. We all know things are extremely volatile and unstable during these updates. |
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I perceive it as pointless Adam... Otherwise I might be inclined! /o:?
Not the least bit hot and bothered on my end guys!! And, I do still respect Jim's point, because I know others that have indicated exactly that, in very real business situations. They have also pointed out however, that although PPC campaigns are an important part of their business, they cut into their profit margin considerably, and these are established businesses. Someone just starting out couldn't afford what they are paying, they don't have that kind of advertising budget. I agree totally dburdon! Very well stated. |
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Hey nipplecharms1;
It's people like you that make me need to go the ICRA (Internet Content Rating Association) and make sure that the SE's understand "Logically" that my Oil & Gas Industry Well Completions Client (Oil & Gas Well Completions: that offers "Landing Nipples" passes the "Content Rating Test" and doesn't get delimited in the "sexual connotations" alg!!! For anyone that doesn't know: The algs contain "stop words" and any that have "sexual connotations" are more severely scrutinized"...by the "Central Scruitinizer" (I borrowed that term from Frank Zappa) LOL - The ICRA issues a special metatag that the SEs like in this instance, clearing your Site for "General Audiences". It's a good idea... I think it even gives an advantage for sites down those more "risqué" alleys. SE Logic Bins are just that... very specific repositories. Don't cut them short! Who knows what's really important these days? Ken |
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What the HELL did you just say??????? (LMAO with you and not AT you!) And when you mentioned Frank... I thought you meant Mr. Sinatra! I don't think we want a Meta tag that states we are a "clean" site; we are not, per se. Although we have little or no nudity anymore, I do not want a 6th grader visiting my site for ANY reason. Or am I just obtuse? Michael
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Non Piercing Nipple Jewelry - All the pleasure and none of the pain! - Body Jewelry |
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Actually the site listed in my signature is one of 50+ sites of mine.
Most of my sites are in the health area and I have written a number of books in different areas, from deep frying turkeys, solutions to different health disorders, to internet marketing. I wrote Niche Rich - The Perfect Business because I had a lot of people asking and wondering how I was able to work a few hours a day and make hundreds to thousands of dollars a day, from the comfort of my home. So I wrote a book directed towards the internet novice that starts at the beginning and takes you all the way through the process of making money online, which is not as easy as it looks! And while I have used ppc for the Niche Rich book I don't now as the field is too competitive and pricey. I rely primarily on JV's for that product as that marketing method has proved to be more profitable. I do use ppc's for my health related sites and others and rely on the steady traffic and income that is generated. I don't have to worry about putting gas in the Lexus, the Z-28, the 34' Houseboat, or the WaveRunner. By controlling my advertising I'm able to generate a very nice income and I don't lose any sleep at night worrying about Google, Yahoo, or MSN messing with their organic listings and killing my business. It works for me and it will work for you! Jim Longnecker http://www.niche-rich.com |
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nipple,
I thought you would get a "charge" out of that - but it might just help place you too! They do have those rankings that separate you from the "abject porn" ! What is SEO these days? LMAO - with you! Maybe there is a matrices of "Logic Bins"... Wouldn't that just be "novel"? LMAO again! Ken |
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You are right Keith when you say we have to step back, find our Zen place and have a triple mocha latte fat! Ok, you didn't say it quite that way but mine sounds funnier. I have come around to your thinking. I look, ponder, read, spew, re-read, re-check and at the end of the day say.. What the hey! Its only money. I look at the kids and everything seems to make sense. Thanks Kevin, truly, for pointing it out. Michael
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Non Piercing Nipple Jewelry - All the pleasure and none of the pain! - Body Jewelry |
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I did enjoy what my limits could make out of it and inferred the rest. Again, I am the true novice when it comes to all this. :) lets chat offline about your suggestions. I am open to most any thoughts on site optimization. Nipple Shields is another example. I feel for the people selling those for baby's etc and have to contend with sites like mine. You gotta love capitalism. Thanks Michael
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Non Piercing Nipple Jewelry - All the pleasure and none of the pain! - Body Jewelry |
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Michael,
See my PM. But, let's get back on topic here.. How has the separation of the word "nipple" affected you in you natural SERPs? Has it forced you to deploy PPC campaigns? Certain "Stop Words" or certain "Advertising Words"... Are they separate subsets? Probably, but where and how do they split up into those "Logic Bins"? Ken |
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You get an "E" for Effort. Rocky, feel free to unreserve your judgement now. I'd personally love to see you give this guy the janeth treatment. :)
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Toronto Web Design | Search Engine Friendly, Standards-Compliant Layouts | Walk on my Path (my blog) |
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Ken, Got it thanks and responded. For "nipple" I am 24 on googlizzle. I would prefer 204 or 2400. People that search on that term, especially in the afternoon, are not my customers. I am >50 on Yahoozizzle and 9 on MSNsky. I have never used PPC, ever. A) I don’t understand it. I do conceptually, but not practically. B) I have looked at Overture and some of the Key words and phrases... no way I am spending a buck per click. On an average ticket, I would have to see how they could make any money. I am better with phrases, "nipple jewelry" I am much better on today than I was yesterday. Or the day before, or before the Mick thing. But if it ain't over, who knows where I land. All that said, its kewl to watch... until I start yelling at everyone here or at home cause I dropped 10 positions (or more) on other terms. My competition all use Adwords and Overture. I see their ads. I cannot wrap my small mind around it to make it work. And the beat goes on! Michael
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Non Piercing Nipple Jewelry - All the pleasure and none of the pain! - Body Jewelry |
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And hey Adam, I am still placing ads in the newspapers.... All the Gannett papers too. LOL I gotta stop this! Its way too addicting. M
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Non Piercing Nipple Jewelry - All the pleasure and none of the pain! - Body Jewelry |
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I'm not sure what JV means either. It's not an abbreviation I'm familiar with, although I'm sure our fridges-in-Alaska-to-Eskimos friend will enlighten us.
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Toronto Web Design | Search Engine Friendly, Standards-Compliant Layouts | Walk on my Path (my blog) |
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If you "google" golferboy's name you will see that whatever he's hocking, he's very diverse and must have been a very busy guy at least for awhile before he embarked on making an annual salary per day on his stuff. I tried "who is Jim Longdecker"
...write health and nutrition books....for fat customers that bought his "deep fry" too many turkeys e-book! He gets 'em coming and going! More power to you Jim. Go get 'em! |
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LMAO!
cz, you are a freakin' GOD. I just googled the guy's name, and I'm cryin'! For those of you who want to see what a successful entrepreneur this guy is, type in his name without spaces or dashes or anything, then .com (I'm not giving this guy any direct link.) So how long until we see this guy on our TV sets at 2 AM on Saturday night hawking deep-fried psoriasis-reducing asbestos-filled turkeys with ADD? This is just too funny for words. Edit: Never mind, I figured it out. We'll see the turkeys after he writes his next bestseller, "Say Goodbye To Self-Respect and Dignity!"
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Toronto Web Design | Search Engine Friendly, Standards-Compliant Layouts | Walk on my Path (my blog) |
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Um... I must admit I haven't had the time to read this entire thread yet - so this might have been mentioned before. Anyway...
It's simply a terrible business strategy to put all your eggs in one basket and rely solely on organic search engine traffic. You need to get a good amount of quality incoming links (not all reciprocal), not just for the PR but for the traffic as well. You need to place banner ads and otehr kinds of ads in relevant places wherever you can find them. You need to utilize PPC search engines effectively. You need to write articles and get them published and spread on the web. Etc. etc. etc. That's the only way to safe-guard yourself against situations such as this. Not to mention the fact that you'll be getting a LOT more traffic by doing all this. Sure, it's a lot of WORK - but that's a big part of doing business, whether it's on the 'net or in "the real world". Don't get me wrong - I feel for those of you who are suffering financially because of this Google update. However, I must be honest and say that you have only yourselves to blame. The ONLY responsibility Google has is to provide as good a product as possible in order to generate as much profits as possible for its shareholders. That's the tough and cold truth. Its product is relevant search results and ads as relevant to those search results as possible. No one can know what Google's strategy is this time around, and there are many strange things happening at the moment - but we'll just have to wait 'till the dust settles before judging whether this latest update has improved the quality of their product. There may be many stages of the update that 'cause very strange things to happen, but which are necessary in order to eventually reach a better result. During this update so far MSN has plummeted to a PR of 2 for a short time, someone told me their web site which only has one single blank page (really completely empty) suddenly had a PR of 5 etc. Strange and very confusing, yes. But it just might be necessary to gather the data needed to improve their algorithm - or something. We'll just have to wait and see...
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Regards, Joachim Dyndale |
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