The Big Guys Win, The Little Guys Lose

[LinkMaster]

The recent Google shuffle seems to be leaning in favor of the corporate big boys. The level playing field that was once there is no longer level. I guess it was only a matter of time before it happened.

I remember back about 10 years ago when the Internet search engines leveled the playing field. All of a sudden, anyone with a good hand at graphic design and who could learn a few SEO tricks could start a business and compete with the big boys. Next thing you know, Joe's Computer Parts is competing with IBM and Mary's Candle Store is taking business away from the Yankee Candle Company. This helped stir up the pot by throwing a wrench into the trickle-down corporate monopolies that seemed to have been dominating the U.S. economy.

Now all of a sudden you see the big corporate websites dominating a majority of the Google rankings under the most profitable search phrases. What happened? Did Google get too rich to bump elbows with us little guys? Hey, Larry and Sergey - did you forget about us little guys on the Web? Remember us? You used to be one of us!

I have talked with dozens of webmasters who are going to be forced to lay off workers because of this turn of events. Could this be the end of the little guys being able to compete with the big boys era? With all the money flowing to the top again, will this damage the already fragile U.S. economy?

Oh well, it was good while it lasted. We may be back to the old "rich getting richer" dilemma again.

[wednesday]

It's called life. Get used to it.