I've been trying to encourage people to get listed in the major engines' local web searches, but now I have a new incentive beyond the ones I'd already listed in
Loco for Local.
When I received the postal mail from Google with the PIN to activate/validate the local listing request, it also contained a promotion code to receive $25 Free Google Advertising Credit (for businesses new to AdWords).
I was unable to use the promo as I already have an AdWords account, and the listing I did was for a local scout page I did for my kids, so I didn't have a need for it or to have my wife sign up a separate account -- but I passed it on to another site owner who could put it to use.
So ... if you're not listed in Google Local, take a minute to do so; if you don't have an Adwords account, you can jump start it with $25 credit from Google - I love spending OPM / other people's money!