King Of All Media Suing King Of Search Engines

[dutter]

Howard Stern is part of a lawsuit filed August 3rd against Google on an AdWords budget issue and seeks class action status.

CLRB Hanson Industries, dba Industrial Printing, and legendary talk show host Howard Stern have filed suit against Google, according to Marketing Vox News. Mr. Stern, whose show will begin to broadcast on Sirius Satellite Radio in January, is not known to be in a business relationship with Industrial Printing at this time.

The suit focuses on Google’s AdWords program, and contends the search engine giant overcharges users when their daily budget is exceeded. Google is supposed to refund charges in excess of 120 percent of a customer’s daily budget.

The lawsuit, which seeks class action status, alleges Google charges customers well above that figure. Google’s policy states that it will refund customers who get charged beyond the 120 percent limit. In the suit, one plaintiff alleges charges of as much as 162 percent of their daily budget.

Google "continues to bill plaintiffs and all other members of the class in excess of the daily budgets," according to the article. Lawyers for the plaintiffs filed the suit in Google’s backyard, at Santa Clara Superior Court in California.

[WebDiversity]

Call me an old cynic but this is never going to go class action and never going to be won.

The issue of daily budget and over-delivery credits applies to a 30 day period so spikes on one day will mean next to no traffic on others if you don't increase the daily limit.

Liken it to owning a restaurant, you don't know how many covers you are going to have, so you guess based on past history. If you get a bus load of visitors unexpectedly then you either go buy more food or turn them away at the door.

Only rich people from this are the legal bods.