The misspelling; “insurrance” = 27,600 GOOGLE Returns
The misspelling; “inssurance”=19,800 GOOGLE Returns
The misspelling; “innsurance”=14,400 GOOGLE Returns
You will note that many web designers try and catch misspellings. They eat their time and “Meaningful metatag Space” and primary top site verbiage, optimizing for foolishness. None of the examples above are particularly competitive. GOOGLE and some of the other SE’s control this nonsense by offering the correct spelling, deferring visitors to more valuable content. Practicing these shady tactics clutter up the net and contribute to mediocrity. That is not the "domain" of valued customers or "clients". I view these "bottom-feeders" for what they are; an algae eater in the bottom of my aquarium.
Why waste the valuable metatags and verbiage space to cast a “misspelling net”?
Why even worry about the jokers that do?
Just my opinion.
Ken
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