I haven't taken the time to browse through your other sites and to see which competitive ones turn up in Google for what I'm guessing would be the primary search phrases. But it does strike me that "children's costumes" is likely to be much less frequently searched for than (say) "discount auto parts" or "cosmetics for men and women." This it seems to me explains your favoured Google position for jack's retail as opposed to your other sites.
As has been said numerous times here, you can be guaranteed the #1 position every time for a search phrase that's almost never used by anyone.
Duncan
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