Here are a few
SEO tips I've learned through the years. Hope they help.
1. Your title should have related keywords in it.
2. Your Meta Keywords should be related to the content of the page. Don't keyword stuff.
3. Your Meta Description should also be related to the content of the page.
4. It is important to use descriptive anchor text. Use "Legal Advise" not "click here" for links.
5. Use some bold and italized text helps.
6. Try to use some body copy keyword density and prominence. Always try to use the keyword first in the sentence and do not keyword stuff. You marketing copy should be written for your customer not Search Engines.
7. The most important is to build links. Get listed in directories and try to get other sites to link to your site. Use keword related links like "legal advisors" or something in that nature. Try not to use your domain name as the link. And stay away from "click here" type links.