Google Shows Ad Conversions Without Clicks

morestar · #1 (**permalink**) 10-02-2009, 10:41 AM

I wanted to share an article i found on searchengineland.com regarding how google is showing conversions when someone sees your ad but does not click on your ad AND buys within 30 days.

Adwords has also added a "View-through Conversions" column but the best thing to do is read the whole article here:

Google Shows Ad Conversions Without Clicks

ncseo · #2 (**permalink**) 10-02-2009, 04:10 PM

hmmm i wonder if they plan to charge for that !

morestar · #3 (**permalink**) 10-02-2009, 04:25 PM

this may affect adsense publishers too.

chrisJumbo · #4 (**permalink**) 10-02-2009, 05:51 PM

Well you already paid for it. Seems like a nice metric to have actually. Of course they are doing it to show higher conversion rates thus a better value to advertisers.

cd :O)

jordanmcclements · #5 (**permalink**) 10-02-2009, 05:52 PM

Very interesting...
So it applies only to 'creatives' on the content network?
Just as well otherwise some of my clients would be seeing a hell of a lot of extra 'conversions'.
I wonder if this counts towards how many conversions you need in a set period before you can enable CPA bidding?

deepsand · #6 (**permalink**) 10-02-2009, 10:15 PM

Not visible on any of the AdWords accounts to which I have access.

The reason would seem to be found at What's View-through conversion tracking, and why should I use it for my campaign? - AdWords Help

"Important note: View-through conversions are not reported for search campaigns or for text creatives in content campaigns."

dburdon · #7 (**permalink**) 10-03-2009, 06:42 AM

I've always found that you need an alternative view to verify whether what Google Adwords reports as a conversion is really a conversion. On a typical B2B campaign generating 100-200 leads per month I might a variance of around 5%.

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