March 18 - Channels offer enhanced reporting functionality. Plus: downloadable reports, alternate ad colors, and support for framed pages. More details about these and other new features can be found at the AdSense: What's New page.

Cool!!

HomeStar,

Indeed it is a good improvement, to see the pagewise or itemwise classified CTR. One can set it according to the need their choice. Yes you can have the needed info at : https://google.com/adsense/new

TRS Iyengar
www.trsiyengar.com

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TRS Iyengar
Namasthe Everyone! Srivaishnavam Practices / Hinduism

Google AdSense Channels was long overdue. I don't know what took them so long to add this feature to the program.

It is limited to just 20 channels per Publisher though. For right now, that is plenty for me. But I remember saying something like that when I had a 500 mega-byte hard drive too.

Either way. It is outstanding. A more direct link to the new feature is at https://www.google.com/adsense/faq#channel

They also have a new feature where you can download your reports now. This is another one that was long overdue.

I think that there may be more in store in the near future. This comes on the tails of their added layouts which came out last month.

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ronniethedodger wrote:

Google AdSense Channels was long overdue. I don't know what took them so long to add this feature to the program.

In this M"ad" world, stiff competition is upcoming; Yahoo waiting in the wings to takeover: Others too pry for their slice. Google can't ignore them. It is the compulsion of survival makes every one to adapt new methods to keep their flocks, though belated; that's all to it.

I am happy, they are giving these for without asking. I am told, there is more in store for future with added "Ad"vantages for Adsense users.

Long live the competition!

Namsthe Everyone,
TRS Iyengar
Looking around to improve everything - within me and my website!
www.trsiyengar.com

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TRS Iyengar
Namasthe Everyone! Srivaishnavam Practices / Hinduism

Doh! I started a new topic about this without spotting this existing thread. Basically the gist of what I had to say was that with channels it should, by a matter of elimination, be possible to spot the high paying keywords.

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Dave

UK Affiliate Marketing Schemes | Tools for Amazon Affiliates

I’m trying the channels functionality, and I agree it may help find the ads that are actually worth putting up, but I must have a screw loose, why can't we know exactly which ads are paying and how much? Is this a trade secret or something?

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I think from Google's point of view keeping the payments per click secret helps to ensure a better experience for users. As soon as everyone knows the high payers then everyone builds pages that will trigger just those ads and as there are only so many clicks to go round Google still gets roughly the same amount from those ads and loses out on the income from all those thousands of low paying ads no longer being displayed.

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Dave

UK Affiliate Marketing Schemes | Tools for Amazon Affiliates

Users experience is enhanced with the ads relevance and if it’s a good advert or not.
As the publishers it’s a trade-off, putting up just high paying ads may just diminish the users experience and damage us, but we should make our cut of the pie.
In the end I think it should be our call, as it is our audience that we have to attain and deliver the goods to.
I liked you site by the way! rawdist.
Cheers thisisull.

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This may be. But if you already have tested the waters with the ads in the first place, then what does it matter if it is lower or higher. Might as well let the ads ride. Money is money.

On the other hand though, you can always go out and create more pages (or sites) for the higher paying ads. But I think you will be robbing Peter to pay Paul with this approach in the long run.

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One thing I did notice is that there is delay in the reporting on the aggregrate data in the Channels. This delay is as much as two days before you actually know what the breakdown of those Channels are. Has anyone else noticed this?

Data on your un-disclosed page impressions and click-thrus is reported normally and at the same time it always has been (roughly a couple of hours after the actual impression). Just the data on the Channels have been held up for some reason.

Another move that Google has made in the light of the new Channels is that some Publishers have more than one account. I do. And I was just informed that they will be consolidating all accounts into one of your choosing.

The deadline for account consolidation is April 12th (yep 3 days before the tax deadline). If you do not choose one account for consolidation, then they will close all accounts for you.

If you have received a mail on this, read very closely on how to do your account consolidation.

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In order to stay on top of the costs it seems that you have to check on them daily.

If you are that dilligent, then more power to you for increasing revenue.

Google is smart to keep much a secret....everyone is trying to one-up everyone else.

Knowing how much a click COSTS the advertiser is only half the battle...I doubt it's a set percentage of all clicks that you get.....I'd sure be paying a lower percentage for a higher click cost if I was google...those are the bills that are going to add up quickly, and then leave Google holding the bag when the advertiser does not pay.

As well as the stats for channels coming in two days late they only seem to have number of clicks and not the money earned (making it impossible to do what I said earlier and identify high paying ads without further fiddling). The total clciks for my channel data add up to the same as the aggregate for the same period, but all the click are rated at $0.00. And no I am not showing public service ads, I have been checking regularly.

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Dave

UK Affiliate Marketing Schemes | Tools for Amazon Affiliates