Hi there,

First time poster and novice here.

Anyone having any new problems with previously great keywords now not triggering your Google ads? Mine have all but dried up and when I checked within google the diagnosis was poor landing page relevance. What does this mean? I checked it via the SEO optimizer tool (seoworkers.com) on this site which said it was perfect.

My landing pages are basically different versions of a opne page sales letter with a free monthly newsletter/tips opt-in.

Here's the site (including current trial page) in case needed for any comments:

Gig-getter how to get gigs
Gig-getter how to get gigs

Any advice mushc appreciated

The relevance is related to both your keywords and the ad copy. Make sure both are relevant.

To get a good Quality Rating from Google requires that there be an explicit relevance to the landing page evidenced by the Ad copy.

Ad copy that, for example, contains "AFI" while the landing page contains only "American Film Institute" will struggle. And, given the limited no. of characters allowed in the ad, the only good solution here would be to include "AFI" in the landing page.

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The key to relevance is, in effect, that the page people reach when they click on your AdWord is what they're expecting.
Coming up with the "right 35 words" isn't easy, but you need to decide whether your AdWord has them.
Thinking about it far too quicly, I wonder if you have something like the following?

Looking for more gigs?
Tips on how to get them from
someone who's done so.
Click on .....


Duncan

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Acts as an Exclusive Buyer Broker for purchasers of residential, industrial, commercial, and investment properties in all parts of the Niagara Peninsula.
http://www.duncanpollock.com
http://www.iciniagara.com

Well what are the keywords?

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OK thanks for the input.

I think I may also need to increase the number of different landing pages I have in order to accomodate the ads that had been working. Google have clearly made some kind of changes to their requirements of landing pages in relation to adds

G

"What changes to Google AdWords mean for pay-per-click advertisers"

InternetRetailer.com - Daily News for Tuesday,*September*16, 2008

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Very interesting - thanks. Here's the most important bit for me I think:

The changes will: "require marketers to be more diligent about making their ad copy and landing pages relevant to all the keywords they bid on". Not sure why I got picked on here though:

"Google says it began implementing the Quality Score changes this week for a few advertisers as a test, and will inform advertisers before rolling out the new rules for everyone."

Thanks again

Not sure whether it's still being tested, or has already been rolled-out.

In either case, I've already experienced the new Quality Score features, and have seen no ill effects. Perhaps that's because the Q Scores for all keywords are 8-10 of 10 max..

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http://www.happyvalleytickets.com http://www.hounddogtours.com

I have some keywords as high as 8 but most dropped to 4 or 5. What do you use to get your 8 Q scores across all keywords? Or is it a case of taking out low scoring keywords and creating a new more suitable ad.campaign for them?

The extent ot which Keywords/Phrases bid on match Content of Landing Page match Ad Content determines Quality Score; the closer the matches, the higher the score.

The relevance of all 3 elements to each should be explicitly obvious for best results.

Earlier I gave the example re. "AFI" vs "American Film Institute," which said "Ad copy that, for example, contains "AFI" while the landing page contains only "American Film Institute" will struggle. And, given the limited no. of characters allowed in the ad, the only good solution here would be to include "AFI" in the landing page." While a human conducting a search re. such would no doubt recognize the intended meaning of "AFI" from the context within which it appears, I would not rely on an SE properly associating "AFI" with either "American Film Institute" or "A Fire Inside" based on context.

Those of my keywords/phrases which have scores of 8 or 9, as opposed to those which rate 10, are those where 1 or 2 keywords do not explicitly appear in either the Ad Content or the Landing Page. Since it is the case that all keywords/phrases employ precisely the same Ad Content, which is highly relevant to the Landing Page, and those with with a score of 8 or 9 are those where the absence of a match is relative to the Ad, rather than to the Landing Page, one might deduce that, of the 3 relationships, the degree of match between Keywords & Ad Content is less important than is those between Keywords & Landing Page and between Ad Content & Landing Page.

I'm not seeing any evidence to suggest that the Quality Scores given within a particular Campaign are interdependent; i.e., each keyword/phrase's Score appears to stand on its own merits alone.

However, if the keywords/phrases in question do not well fit with the current Ad Content and/or the Landing Page, then creating a separate Campaign for them, with a different Ad or Ads, and a different Landing Pages or Pages might well be appropriate.

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http://www.happyvalleytickets.com http://www.hounddogtours.com