Has anyone used this software?

I was at a conference recently where the presenter (fairly knowledgeable Internet Marketing type bloke) swore by it.

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Irish Wallpaper/Photos/Desktop Backgrounds|PPC NI| Google Advertising Professional

Is it 3rd party? Why not use Website Optimizer if you have a handle on what you are doing in AdWords.

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KBK Marketing | Search Marketing Blog | Cheap Web Hosting

Yeah - it is 3rd party software (approx $60) that supposedly takes the pain out of selecting profitable keywords..

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Irish Wallpaper/Photos/Desktop Backgrounds|PPC NI| Google Advertising Professional

I curious on how they would define a profitable word. Pretty much every website converts differently for different keywords.

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KBK Marketing | Search Marketing Blog | Cheap Web Hosting

err - what I mean is that you can put in keywords and it will tell you how much people are paying for these and related keywords and how much traffic you are likely to get, and sort of gives you an idea of the 'low hanging fruit' (I thnink).

Here is a review:-

Ad Word Analyzer Full Review

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Irish Wallpaper/Photos/Desktop Backgrounds|PPC NI| Google Advertising Professional