Planting The AdWords Seed Young

**incrediblehelp** · #1 (**permalink**) 12-15-2007, 03:35 PM

Please review my latest article on Google:

Google Growing AdWords Buyers Young, Through Local Marketing Contest - Jaan’s Search Marketing and SEO Blog from Cincinnati, Ohio

Doesn't this contest seem like Google is planting the seed of AdWords in college students young. Showing them and the local business that their is affordable marketing online through Google AdWords.

Pretty smart thinking on Google's part. To grow the AdWords inventory long term through college participation and promotion.

Martinscholes · #2 (**permalink**) 12-16-2007, 10:46 AM

Quote:

Originally Posted by incrediblehelp

Please review my latest article on Google:

Google Growing AdWords Buyers Young, Through Local Marketing Contest - Jaan’s Search Marketing and SEO Blog from Cincinnati, Ohio

Doesn't this contest seem like Google is planting the seed of AdWords in college students young. Showing them and the local business that their is affordable marketing online through Google AdWords.

Pretty smart thinking on Google's part. To grow the AdWords inventory long term through college participation and promotion.

A very sensible marketing idea.

kgun · #3 (**permalink**) 12-16-2007, 12:11 PM

Interesting. Digital branding and digital advertising should be teached as part of marketing and coroprate finance globally.

<quote>
The most effective campaign is judged by looking at over 30 different factors from account structure through to use of budget.
</quote>
Web 2.0. Is this digital 2.0 marketing education?

<quote>
The challenge is a global online marketing competition developed by professors from across the globe in collaboration with Google. It starts in February 2008 and is open to any higher education institution from anywhere in the world.
</quote>
Sooner or later that had to come as in other professions. What is the difference between a certificed financial advisor or a certificed marketer?

<quote>
It’s a great chance for students to gain practical, real world online marketing experience whilst getting all the excitement of competing with other students from all over the world.
</quote>
Marketing is big business, and the importance will increase in cyber space. Internet business is still an apple flower. Google will become (is) for the internet and the web what Microsoft was (is) for the desktop computer.

<quote>
We’re looking for professors and institutions to register for the challenge now.
</quote>
Hopefully from all ower the world speaking any language. Wish you good look Google.

**incrediblehelp** · #4 (**permalink**) 12-16-2007, 02:54 PM

Quote:

Originally Posted by kgun

What is the difference between a certificed financial advisor or a certificed marketer?

The fundamentals of financial advisors dont really chnage that much or often, but they do for online marketing.

**incrediblehelp** · #5 (**permalink**) 12-17-2007, 04:55 PM

Surprised this thread is not getting more comments.

chandrika · #6 (**permalink**) 12-22-2007, 09:27 AM

I do not think it is particularly sinister or anything. Were Google to create a giant adwords bunny rabbit and be running tv ads with subliminal messages during sponge bob square pants programmes, I may feel differently.

doj464 · #7 (**permalink**) 02-07-2008, 01:12 AM

It's inevitable that there start to be college courses on ppc marketing... it's just that the "academic world" takes "a little while" to get used to it.

The truth is that the only thing that Google is gaining from the training is the free branding of being "the leader in search". As long as Yahoo has the search volume that they do, the search marketing experts that google trains will turn to Yahoo as well. (Except that they will do Google first and foremost.

It's a shame that academic institutions can't be more on the ball. Heck, their radio and TV training (communications major) also could use alot more hands-on training. The other sad thing is that Yahoo isn't playing this game either. You'd think that Yahoo should be better at the "Branding part" of the game.