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| Google AdWords/Google AdSense Discuss topics specific to Google's AdWords and AdSense programs. |
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Having my Google Adsense income drop this year by 75% sometime in June and not recovering in the last 6 months, I have to wonder if Google Adsense is even worth the effort anymore.
I've put in 2 years of work to see it almost disappear. I'm beginning to think that Adsense is now dead for me. Am I the only one? Jean P.S. I've also had a client who was spending around $500 a month on Adsense and totally gave up on them due to poor response to numerous ads and then finding his ads on porn sites, also being charged for clicks when no clicks had occurred, this according to the adsense statements on their site. Coupled with a very poor response from the adwords support, he simply gave up and with my blessing. We now use other avenues to advertise.
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http://www.adultretirementcommunities.org |
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oh geez, my revenues bite too...but they're getting better...maybe the extra time, research and effort you put into making the sites your Adsense ads (not Adwords) are on will help increase earnings over time.
I wouldn't give up - even if you make 500 a year with Adsense on sites that you don't touch, that's still an extra 500 a year.
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Post as-it-happens crime stories of criminal behaviour at crimedigg.com |
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97% of advertising revenue goes to the top 3 or 4 sites ... the rest goes to the other million sites.
Can anyone say "subscriptions"? Arthur |
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I've used Adsense for several years. My revenues dropped by about 75% this year as well. I've not "given up," but I've been looking at other avenues of residual income.
My Amazon.com reseller account went down to less than $10 per month this year, which is a huge drop. I'll probably be pulling all their ads off my sites soon. Adwords... I don't use it. I've found that in competitive areas, the competition clicks more than potential clients. I just did a test two months ago, and spent over $200 in two weeks, without one extra real lead. I just don't use it. On the consumer side, I completely ignore any pay per click ads unless I"m gaging them for a new campaign, and have found that my clients do the same. They know which ones are the paid ads (especially when surfing google), and reject them for "real results." It's tough to determine where to go though. Commission Junction has always been a big waste of my time, I've never made anything worthwhile compared to the time their system takes. I've added Kontera to some of my sites, but the results are mixed. It's easy to set their stuff up, but the revenues haven't been that great. If you find anything that looks good out there, tell me, and I will as well...
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I may disagree with what you say, but I will defend, to the death, your right to say it. Daffodil Valley Times, Tacoma Web Designers, $3.99 Web Hosting |
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We still make a OK income from Adsense, but it is about 75% of what it used to me. However, we are steadily working to get away from adsesnse all together as the future is bleak. Since Google went IPO, the profits have dropped, though clicks throughs on our networks have double. Ugh.
Adwords in the content network, is valid and worth while if managed correctly. Be sure to turn on the seperate bids for the content network. It save tons of money. I would love for Google to apply some better filters to who they allow in their AdSense network. Most sites with adsense are just pure garbage.
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Serr.biz - Ethical SEO,SEM and Blog marketing Comprehensive e-brand marketing. Call 800.556.7449 for a free consultation. |
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Hi Jean,
Never really been fond of either of them. I Tried putting adsense on several websites we run and the pittance we got in return for the thousands of hits was just not worth the effort. Also, tried adwords and found we'd be running at a loss very soon if we continued at the rate we were. I hear of many success stories though, so it must work, just need to know the tricks I suppose, which I don't. I even had a Google representative call me saying that my site, with its page rank (
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http://www.milonic.com/ Free website menus for non profits and free licenses for Open Source Projects |
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It's possible that the area you have choosen "Retirement communities is just sour right now. With the slump in real Esate market people have to sell before they buy. I have seen increases in revenue, but we still keep adding pages to sites. Different markets go through changes, some are naturally seasonal as well. Diversify by going into several markets and in the long run it pays off. Just keep marketing your sites.
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Adsense has never been very profitable for us. You need a really appealing site with many visitors who understand that your site (e.g., blog) is supported by the ads - and they have to click the ads.
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*** Free Tibet *** Last edited by blitzen; 12-14-2007 at 01:00 PM. |
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Jean
as soon as i hit the payout in jan. dropping adsense and my Marlboro's. you see it on so many sites, i think some people see it as a merrygoround. and the false clicks, fom sites like www.khjdsfkjdhfbvmjbd.com sucked. mike
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A Working Class Hero Is Something To Be. Employment-inc.com |
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I have to put in an agree vote... This i s kinda funny I used adwords AND adsense for a time. When I stopped driving traffic to my site with adwords my adsense revenue dropped precipitously, even though adwords really wasn't bringing THAT much additional traffic into the site. That tells me that the main people who were clicking my adsense ads (giving me money) are the same ones who came into my site by clicking my adwords ad on some other side (taking my money and splitting it between google and the publisher). I ditched adwords because it was
costing more than it was bringing in in both sales and adsense. I seem to be selling about the same with or without adwords, so that tells me the adwords clickers were tire kickers. I appreciated their clicks to adsense but it was a loss when you rack it up beside adwords. It shouldn't be an issue that most adsense sites are crap. If they are truly crap no one goes to them so no one will click your adword so you won't be out anything. I guess the novelty wore off google ads jut like it did with banner ads in 1996. People would click google ads because they respected google and the buzz lasted for several years. But I think the surfers just have herd immunity to google ads now. |
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This one got me, had to reply.
Now that Google secretly scores ads and landing pages, I would suspect you are paying more for adwords and receiving less for non-cents. You see they are charging more for what is perceived as non generating clicks that are not making them money. Non-clicks upset advertisers. Yep, people want something for their money they spend on adwords not just clicks. For instance you have a high traffic blog and your users click on ads cause they like 'em or they want to support your, submit their email address or download a virus, for your effort you may get a quarter. In this case you will get more than cents, but if you are a lowly blogger that same ad might pay you a nickel. At the same time they are rewarding the fat spenders with high CTR scores with lower rates and placing them higher in the GSEP (google search engine pollution) rank. It's time to not rely on Google for anything, you must have a Backup plan. Since Google has dicouraged buying links, you really have no other choice but to buy advertising from them if that iws what you want, but if you use your imagination a little, do some reaserch and cross the tees and dot the eyes you can thrive without Google. My advise to anyone with a mind, there are plenty of ways to make money online, Google just made it a whole lot tougher. Get rid of that googlesyndication.com paying pennies per click and make something that attracts people to you and your products and opinion. It pays my bills. Bye Google, nice knowin' ya before you became evil. Dann |
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Likewise here, I feel your frustration. Myself and an associate have both had massive drops in adsense revenue the last few months, after previous months of steady increases beforehand. A large portion of the ads recently are irrelevant rubbish, like adsense spam, they can afford to bid high because no-one would click on them anyway. New ones come in almost as fast we can block their urls.
I'm currently considering using Commission Junction's Ebay affiliation for related auction keywords, I should search to see if anyone here has had any success with it. I'll be watching this thread for other alternatives for two community oriented support sites that we prefer to keep subscription free. |
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Gotta agree with you there purplepaisley, the only problem is the tens of millions of spywareblaster users will never get to the landing page. Same goes for bfast, cj, doubleclick, clickbank and the list goes on, add to that ad-block and your audience shrinks big time.
I guess my point is you can't just slap a web page up and expect the money to come rolling in, it takes a whole lot more effort than copy/paste. |
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We use Adwords to generate leads, but long ago selected the option to prevent any of the ads from being served on the 'affiliate' sites. For our business we found that to be an absolute waste of money.
We DO generate lots of revenue from people buying our services when they search for them directly on Google, but never a dime from people reading blogs, etc vaguely related to our material. In fact by placing our Ads in the affiliate network we felt like we were more subject to click-fraud than we were on just the main google search site. |
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No real need for yet another 'amen' to negative comments about adwords, but if each vote is counted 8=], I don't get sales for near as much as the adwords cost me and am about to quit, too.
Toni |
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Great post (and statistics) from ArthurNYC. I feel unless you get a ton of traffic Adsense isn't going to give you a significant income. Sure an extra $500 a month or even year is definitely welcome but you can't live off of it.
Adsense was good income 3-4 years ago but not anymore. I also feel we'll see the same deterioration of SEO in the next few years. Tom Bizak.com |
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I have to fall in line with the majority.
I have several sites that maintain a steady traffic flow and while click throughs remain fairly consistent, payments have dropped considerably. Reg
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http://DotCom-Productions.com Website Management http://0Grief.com Budget PHP/MySQL hosting |
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yes, definitely Adsense/Adwords come up with more and more crap every day. But what is the alternative? I have not found anybody who would pay me more than them as advettiser and also i do not know of anybody that delivers better traffic than them for the same cost. any suggestions are appreciated.
sesile.com
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http://www.sesile.com - marriage agency |
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Early 2007 I signed up with Vibrant Media (Intellitxt) and have been extremely happy with them. Your site must have high traffic to qualify, but it's worth applying to them. My Intellitxt payouts now exceed Adsense even though my Adsense impressions have skyrocketed they reduced payment - which forced me to look elsewhere for income - and I'm glad I did. Diversify!
Here's the Vibrant Media application process (text copied from their website). How do I Join? To join the program and get your Referral Awards simply send an email with Vibrant Ads Referral as the subject line to bdusa@vibrantmedia.com if in the US or bduk@vibrantmedia.com outside the US. Please include the following information: The name of the site(s) you wish to refer The contact details of the person we should get in touch with Your site(s) name Your contact details In addition, let us know if we can share your name along with your success using Vibrant Ads! -------- Another new program is ADSDAQ ADSDAQ - A New Advertising Exchange from ContextWeb They don't have a referral program yet so this referral to you is my treat! I signed up at the end of November and so far they have easily made up the difference of income that I have lost from falling Adsense funds. Hope this helps someone |
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Adword is dead for me, it doesn't convert for me at all.
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I took all Google ads down on the majority of sites,
there are still a couple I haven't gotten to yet, and replace them with affiliate links when I do, if not I would rather have no ads than a Google ad on my sites, but there ARE plenty of alternatives |
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bijan814 - well here there is another. I get lots of clicks not many sales. Find out where G is placing your ads!!
That's where the quality score became relevant and landing page come into question,quality Score$%$ came into play. Google says you get clicks and no sales because your product or landing page sucks, I say the traffic from Google SUCKS! My conversion rate on Yahoo! is incredible MSN not that bad 30% possibly, Google? I forget the last conversion. Google has less advertisers willing to pay ludicrous fees and many more have figured out their content networks are horses crap to put in nicely have gone away, their core financial base. Yet they still allow arbiritidge and domains for adwords, if they are trying to fight spam they really got me baffled. As a matter of fact they seem to be encouraging it, at the expense of the user. Good Luck Google fan bois real soon you'll be all alone. |
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Wow!! I went out for a few hours and came back to see I'm not alone.
I should clarify. I have about 20 sites on different topics and I post faithfully ever 2 days with the weekend off. Most of my sites are 2 1/2 years old and so they are robust sites. The adwords is not for me but for a client I have who was using adwords and needed some help as he did not understand why he was paying money when no once had clicked. It was during this I discovered some of his ads on porn sites and yet his site was about investment vehicles. That's when he ended that relationship. I guess the concensus is that Adsense and Adwords are dying if not completely dead. How sad. I was making a good income until 6 months ago when the floor went out from under me. I've adjusted and gone to other revenue ideas that do not involve Adsense. If there is no change, then in March I will probably abandon adsense completely. My customer abandoned Adwords in August and his site continues to prosper using other means of getting visitors. Thanks for all the feedback.
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http://www.adultretirementcommunities.org |
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There are definately long tail keyword sentences on Adwords that I make money on. I sell physical goods which I spend up to 12% on advertising (different business model then online service or software sales LOL).
We evaluated advertising on the "content sites" through adwords years ago and found that almost 95% of the traffic was coming from fradulent click activity. Plus my ads on the content network had a sell through rate of less than .002% that means for real goods which I spend up to 12% I could never make this work. Now I come to the real crux of my question. We do industry shows, have sales reps calling on accounts, and send out catalogs. For those selling real goods wholesale, what marketing techiques besides SEO do you find most successful to aquire new leads? I'd love to hear from you guys in this question. |
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I've been doing AdSense and AdWords since 2002. I used to spend as much as I made to drive traffic to my products without net cost. It has been a constant fight over the years to keep my ads in a good position . . . had to go to 37 discret sites to be sure that the most important keywords had sufficient presence in the site pages. When all were combined on a single page, I couldn't get decent rankings for any.
Also, Google has refused my best ads . . . I make software for investors that help them invest in Fidelity and Vanguard mutual funds . . . that worked fine until Google decided that there was no such thing as fair use of trade marks. Even a letter from Fidelity saying that my use of "Fidelity" did not violate their marks was worthless . . . Ads I tried to change got refused and required special appeal. Also, random Google scans would cancel ads even if they weren't changed and even if thay had been successfully appealed previously. Through all this, my Google adSense revenues a have varied from $1,000-$700/month . . . improving over the past month. At one point in late 2002, I was up to $3000/month, but then Google made changes that cut me back to currentl levels. Since mid2003, I haven't seen a lot of difference in my adSense revenues. |
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AdWord ads are published on those SEs which are affiliated with Google and, if opted for by the advertiser, on those sites which are part of their Content Match network. AdSense ads are displayed only on those sites which are enrolled as AdSense publishers. The client may very well have paid $500 for clicks on his AdSense ads. Unfortunately, the OP used "AdWords" and "AdSense" as though they were interchangeable, so it's not really clear which his client is using.
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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http://www.adultretirementcommunities.org |
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We' ve done alright with Adsense. Mainly put the ads there because we ended up ranking okay for some general terms and most of the people searching for those terms wouldn't be interested in our service so the Ads give them an option to go to.
We are starting to look to ad some affiliate links, but it is hard to find a good one. Some people swear by Commission Junction, ClickBank, etc. Others hate them. Seems about 50/50 so not sure where to go. |
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Google provides for your opting out of Content Match (Pay-per-Click), as well as opting in with some selective site blocking. Site Placement (Pay-per-Impressions) listing are strictly an opt-in feature. As for "no clicks," were these Pay-per-Impressions listings? If they were Pay-per-Click listings, then there must have been clicks in order for charges to accrue. In either case, Content Match and Pay-per-Impression listings are those which bring the greatest risks. One should always get a feel for the waters by 1st employing PPC Search Match listings alone. Then, after gaining experience in that arena, gingerly try the others, settings stop-loss points by way of limited budget and low bid settings.
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com Last edited by deepsand; 12-14-2007 at 06:04 PM. |
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From a user standpoint I despise adsense....and I have learned that the answer to whatever I am looking for is usually not over in that line of links. What is usually over there is another strand of sites trying to make money by getting me to click a link. When I was looking for information of protuburous wallygumpers, I get adsense. It is annoying to have to wade through the sites deidcated, only as links to othersites and on principle I refuse to take that route. It's a case of once burnt twice shy. And I think I am not the only user who feels this way.
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Adsense still pays - but I've noticed significantly lower click-through rates and (on my site, anyway) that's the reason for lowered ad revenue. The per click money is about the same as last December.
I'm not sure why that is; my site ad structure is the same. I'm wondering if anyone else has noticed poor click-through rates (and poor revenue) associated with those ads that take up an entire skyscraper ad set; in other words, rather than five small ads, there is just one large ad. I've been removing those if they are obviously irrelevant to my site content; that seems to help. Anyone else had bad luck with those large size ads? |
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Yuppers. Tried both Adsense and Adwords on different sites, both were dead losses.
I've really come to hate Google. The company endeavours to project itself (through clever PR) as this benevolent, "democratic" entity when in reality it is a greedy, corporate monster which for years has been systematically gobbling up whatever revenue there was to be made online. Google charges website owners for its services, then directly competes with these same customers all across the board. It sets out rules that website owners are obliged to follow (because if they don't, Google may "penalize" them or remove them from its index), but exempts itself from these rules (eg, the "no selling links" edict). The truth of the matter is that Google has become way too powerful, and is now preventing website owners from earning revenue online: if there is money to be made anywhere on the web, Google is there already, using its virtual monopoly to grab the lion's share. Ordinary website owners/online companies are forced to fight over the crumbs Google leaves behind. There is no Web anymore; there is only the Google. IMO Google revealed its true corporate colours when it agreed to collude with the Communist dictatorship of China, in return for a slice of the Chinese search engine market.
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Kate Lennon Links Manager |
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I'm an Adwords advertiser...I pay only 1 cent for Adsense clicks due to the low quality...don't get many penny clicks.
Perhaps that is why adsense revenue is decreasing...because many advertisers are decreasing the cost per click of Adsense clicks.
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You'll love this free traffic site...now it's getting me 4,000 targeted hits every day. http://www.traffficswarm.com/wpw.html |
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Yes, My adsense income reduced.. Clicks increased. Google pay less amount per click. |
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Kate seems to have hit it close to the head. I once defined Google as “the largest advertising link farm on the Internet.” That is it’s business model. Google is an advertising network of affiliate websites paid to provide landing pages with content for it’s advertisers. The network is homogenized through rules of behavior and design as well as content dictated by Google. Inclusion in returns on results in their listings of affiliated websites depends on how well you adhere to their rules. Only those websites willing to submit to the homogenized rules of structure and selling space to the Google webfarm are admitted. Anyone caught optimizing for such rules will be penalized. Anyone caught buying links from anyone but Adwords will no longer appear in results. You cannot use affiliate networks other than Google’s since they don’t pay and if you do Google penalizes you again. Google sells links. Google sells links, SETS Page Rank, and SERP! Google is a monopoly as much as Microsoft ever was (you always had choice of operating systems yet…) Google tells its affiliate websites exactly how to set a site up and because it cannot find a way to determine quality it relies on keywords and sitemaps provided by its affiliates. It then sells the space to advertisers and provides search results on its webfarm search engine ranking the ones that match the affiliate sites adhering to the rules highest. So that is why adsense sites suck and the house will fall. But “evil” will go on as it has diversified knowing its days are as numbered as Alta-Vista was. Google does not present itself to the stock market as a search engine. It is a huge corporation now whose advertising paid link web farm (the so called “Google Search”) is only a part of. Kate you cut to the chase and we need new search engines that do not live from the blood of their listings nor dictate the content. Revenue for content is a hard item to fill. Content must partner with product directly. The commission crossroads suck because the ads often appear where no one cares. What stops people from contacting sites to get their ads on there? I contact people that I think would do well with an ad and ask them. It works. If they tell me to go to commission omission then I tell them I don’t go to middlemen. I am not selling my space to brand other sites with no payback as that is unreasonable. You want signage in my store well give me something. Anyway, Google gave up being a search engine when it developed an advertising webfarm. Last edited by onlinetv; 12-15-2007 at 08:29 AM. |
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I have surprised how many webmasters have put the the AdWords and AdSense to their site. Google does not even tell you their commision rate? What I have heard also that their statistics sucks.
Having now enough traffic in my blog I decided to go back to some affiliate program. Internet Marketing Center was making me few customers per month previously with their generous commision and as their strategies seems to be working also today (even I dont agree with design and pushing slaes issues), they have done much better than me. |
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We took off the Adsense LONG ago. The logic behind the decision? We'd get about 1-3 cents for every customer who clicked on their ads. Google, on the other hand, was making out like a bandit. We figured it was about $1 for every penny or two we were making. It just didn't seem worth it to us to lose a potential customer to our competitors for a couple pennies.
And I don't know if you think this or not--but when I go to a website full of Google ads--it just looks less professional and less reputable. As a browser, I'm not only annoyed, but I'm less likely to return to that site. Just my thoughts! |
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Google has a problem doing no evil = Google continually degrades publisher income.
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I sincerely hope that the next big hit from Google will be those that steal and copy content without citation. That is against the very heart of the Google algorithme, citation via link votes. It is unprofessional to copy without citation. It is unprofessional to copy too much from a given page. Creating a science of the web.
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Mini Network:: Financial information at your fingertips Learn object oriented programming where it started Last edited by kgun; 12-15-2007 at 02:47 PM. |
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That was the first two from the faceless community. At least, Google has a face.
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Mini Network:: Financial information at your fingertips Learn object oriented programming where it started Last edited by kgun; 12-15-2007 at 03:01 PM. |
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Yes, but have anybody promised you a rose garden in one of the earths most competitive businesses and competition is increasing.
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That is the classic way of reducing risk.
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I was doing great with Adsense revenue up until the end of September when earnings plummeted..
(I earned over $1000 in September - but only 668 in October - despite increased traffic! - and it looks like it will be even worse in December). For full details see my 'make money from photos online' link in my signature. It is not at the point where I want to get rid of Adsense completely - but it sure is making me consider alternatives!
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Irish Wallpaper/Photos/Desktop Backgrounds|Photo Blog|Google Advertising Professional |
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I never forget that I was rejected. I never forget that I was accepted by Google.
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Mini Network:: Financial information at your fingertips Learn object oriented programming where it started Last edited by kgun; 12-15-2007 at 03:37 PM. |
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In addition you can use stop words and section targeting etc.
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My employer and our clients do not like employees to reveal who they are working for and what sites they are promoting. I have my own sites, they are not seo or sem related so why give my competition an edge, why leave a dirty trail of fingerprints all over the web when I am expressing my personal opinion. Google has a face?! Oh really, and what does that resemble. This has to be the most misguided statements in this thread. I participate in this forum with no other motive other than expressing my opinion, I am not stating facts, promoting my business or trying to discredit another. I only speak through experience, I have made some catastrophic business decisions in the past and only hope to save others from the heartache of making the very same bad decisions. I only come to "webmaster" forums on my own time on my own computer, I do not waste time at work or otherwise put a risk my employers reputation by associating myself with them, my business or our clients by revealing too much. If you really have truth to your argument, state facts and don't perceive every post you make to be a revelation or a simple link drop just because you have links in your signature or a very descriptive profile. I cannot do this, I'm sorry if that discredits my posts. If Google had a face since the IPO it has been nothing more than jet airplanes, buyouts, layoffs and insane hiring/firing and every hairbrained practice to rush every flawed gadget and effort to muffle MS, and of course patents, they have not contributed a single thing to the www, which most of us here have, with very little or no reward from the consumer "Google", when you look at the content stealing, anti privacy, daily fud machine that it really is the face of Google is quite ugly. Just my opinion kgun, not my life story. Dann /rant |
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The sheer volume and persistence of the ridicule heaped on this poor fellow reminded me of a group of kids making fun of the one who "talks funny." Of those there involved, only one had the good sense and courage to publicly apologize in a genuinely contrite fashion. Of the others, and despite the fact that I mentioned no names, several have taken to flaming me for having taken the whole to task for their egregiously rude behavior, indicating that, as they were "regulars," and many of them "TR Insiders," it was theirs to decide what was and what was not appropriate behavior. Of course, they ignored the fact that I too am a regular, with tenure greater than many there, and also a TR Insider. I mention this because I am very close to holding this forum up to them as an example of what a truly professional site, one where it is exceedingly rare to find incivility. It's reassuring to know that this perception is shared by others. __________________________________________________ ___
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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Google's slice of the pie remains fixed, leaving a fixed slice remaining for the publishers. The more publishers, the smaller their individual slices. Dislaimer: This is not based on first-hand knowledge, as I have eschewed running AdSense campaigns for the same reason that I avoid Content Match placements - the lack of control over where ones ads appear. Rather, it is based on posts in this forum by those who evidence having sufficient experience with publishing AdSense ads so as to be deemed reasonably reliable sources.
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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