I am setting up a 400k adwords (google and yahoo) campaign. I have described it in another thread. Working together with a vendor which have yet to understand my dilemma.

Keywords will most likely overlap over campaigns. We are running 3 levels.

Global - major keywords globally (own budget)
Regional - major keywords regionally (own budgets)
Industry - industry related (12 different and present in various locations, not same)

My questions:
How much should I worry about my keywords overlap, i.e. bidding against myself?

Any suggestion setting this up? I am thinking about focus on regions and pulling money from the others in there but there might be better ways?

Anyone?

I'm not clear of what the conflict is?
Do you have other campaigns for other clients that compete with each other?

I don't think Google will show two ads of the same account on the same page, even if two keywords do match. I guess they'll choose either the more appropriate one (which ever that is) or the one that makes them the most money (which is not necessarily the highest bid, as the likelyhood of a Click Trough is also a factor).

I hope that helps, even if I do not fully understand the problem. May be you can point to the actual thread where you described the campaign.

K<o>

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See my comment in response to your other thread.
Your concern about the overlapping of keywords is right up Perry Marshall's street.

Duncan

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Hi:

This problem is not uncommon in many spaces. For ecommerce sites where there may be overlapping of search terms between product, brand, and catagory. In real estate you may have over lapping of a sort between State, County, and City.

But a couple of points.

1. If you vendor doesn't get it why stick with the vendor. If your spend is 400k, is that is a large chunk of change and you should have a vendor that is meeting your needs.

2. Google won't penalize you if you use the same search terms in multiple campaigns. What they will do is run the campaign that is bid the highest. But here is the kicker, that isn't always the case. They will run the lower CPC a certain percentage. This is all part of the Quality Score issue and mystery, and the newly announced change in QS doesn't help matters.

3. The real life saver is the geographic factor. Try to use this to the best of your advantage. You may need a larger number of local campaigns to get the volume but these clickthroughs will also tend to be more qualified and have a better chance of converting.

4. Is this B2B or B2C, is it lead generation or ecommerce, then more specific advice can be given?

5. If you are spending 400k you should be reading Perry Marshall's and Andrew Goodman's ebooks, agree with the other post.

6. I have an ebook on PPC that I helped edit. If you want a copy write me at jglogau@phr400.com

Jordan

Thanks all of you, also here I got a lot of valued suggestions.

Our company sell enterprise resource planning software and our webpage is mainly a lead generator.

I will definitely try to find time reading your suggested books, and I may even try to contact some of the gurus.

One of my main concerns now is that we are building a very complex campaign at our vendors account. Next is to make him build this on our account instead. Presume he do not want to let go of our account. He must see the opportunity of delivering also SEO services (this is a SEO company with at least a little reputation).

Would it be normal practice for me asking vendors to build the campaigns on my account instead of theirs, or is there a good reason why they would not?

We are renegotiating the contract next year. If we can not raise all 400k they will raise the fee to 15%. Yeah, sure! When the campaign is built almost to perfect the numbers will definitely go the other way in any case.