Quote:
Originally Posted by TMB
Hi nashville,
Same thing happened to my AdSense earnings. Throughout 2004 I was earning around $15,000 per month (started to drop around September that year). 2005 dropped to around $6,000 per month. 2006 was $1,000 per month. Same traffic, CTR etc.
However over the same time period my advertising costs went from £0.95 per click to around £4.25 per click for my main business (UK mortgages). Today I can't get my ad to show on Google's 'content network' unless I spend £20 per click for keywords like "secured loans" and £5.00 per click for "mortgages".
So why does it cost cost me about US$39 per click for the keyword "secured loans" on the content network yet I earn US$1 for someone clicking on a similar ad on my secured loans website? That works out to be a pitiful 2.5% revenue share.
My revenues started to drop immediately after Google's IPO. So the answer to our problem probably lies with Google's need to increase profits for the shareholders & the easiest way to do that? Screw the publishers.
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Your earnings are the same as the post above and yet our advertising costs are
a reverse in a way....
in 2004 there was a few advertisers to compete with nice low CPC price not much bidding.
2005 some more advertisers joined in - CPC price rises due to same supply & increased demand.
2006 more joined in - CPC price rises due to same supply & increased demand.
2007 more of the same above.
2008 2009 & 2010 predicted to include more of the same.
Peace