Its a completely new system to learn, it does nothing more than the online version, its clunky and complicated. Why in the world would anyone use the adwords editor, or any PPC campaign editor?

I could see that if I could copy and paste and bang out a campaign with 200 adgroups each complete with keywords, tracking URLS and 3 ad creatives in a couple hours, then I'm game.

High level copy and paste or drag and drop functions in a folder view. Now that would be cool to restructure your campaigns and adgroups by pooling some together and breaking others out into smaller groups.

But this tool doesnt do any of these things.
What am I missing? Sitting at the beach with my laptop creating adwords campaigns? Please Quint throw me to the fishes.

I been meaning to try it.

Have you tried the AdWords Optimizer?

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A Cage.....for sharks. Heh

It sounds like Google trying to find a way to spend their enormous stack of cash.

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I was an AdWords Editor sceptic at first, but after receiving a little training at the Google office in Chicago I became a believer.

Here's an example of what can be done with it:

I had a large national campaign and I wanted to create 5 new geo-targeted campaigns that matched the original campaign exactly but syndicated to one state each.

All told, that amounted to 5 new campaigns which, all together, contained a total of 95 adgroups, and over 15,000 keywords.

In AdWords Editor I copied all the keywords from the original campaign and then pasted them into Excel in 5 sets. I then changed the names of the campaigns and adgroups to the new ones I needed and updated the tracking URLs. From there I pasted the entire list back into AdWords Editor which read my campaign and adgroup names and automatically created new campaigns and adgroups and filled them with the copied keywords. Rinse and repeat for the ads.

From there I had to input Daily Budgets and Max CPCs, give everything a once over, and then hit Post.

Not counting the prep time for the tracking URLs this took all of 10 minutes, max. The only thing left was setting geo-targeting which can't be done at the state level from within Editor yet.

I must say, if you know how to use it, AdWords Editor makes bulksheets look like muck farming. I now find it to be essential for stuff like creating new campaigns, moving keywords or adgroups, and making bulk changes to ads (find and replace!).

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For any bulk changes Adwords Editor can save you hours (sometimes days depending on the size of the campaign). The fact that you can build a campaign via a spreadsheet means large campaigns can be greatly automated to some extent.

I use Editor for all structural changes/new campaign setups, I only use the website now for updating bids and viewing stats etc.

Initially it took me a minute to figure out the interface, but it is now saving me valuable time and effort. Especially when I have to make overall changes to all the ad groups within each campaign, it is as simple as cut and paste. The bigger the campaigns get, the more I use it.

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incrediblehelp,

I have signed up for it, but have yet to hear a response or see it within the client management end. I do recall it saying that it would take approx. 2 days, but it's been more than that. Done it twice too, but won't try a third.

Have you gotten a chance to use it?

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I am signed up for it, but have not had a chance to work in it yet. I should be starting with a client website in the next few weeks.

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Google AdWords can be slow some times, going from page to page. The AdWords Editor is much faster in this case, since you're not waiting for anything to load.

Also, if you are updating a lot of bids, and you take too long, AdWords will log you out. You won't find out till after you hit the submit button and all your changes are lost. AdWords Editor prevents you from having to deal with this problem.

I noticed the AdWords Editor now will pull in stats on the keywords, which makes it even more useful.

It's not a complete replacement for logging into AdWords, but in some cases, it is much faster to use.