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Old 09-26-2006, 12:35 PM
Artyom's Avatar
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Default Google Adwords: Keyword Tool: Site related keywords

Hi,
I'm here to share my emotions and thoughts about using this tool.

First of all, I have to admit that I've been waiting for such tool for a looooooooong time. Despite that the main purpose of this tool is using it for choosing keywords at your Adword campaign, there isn't anything wrong to use it for writing your site titles and descriptions I believe.

And now the point which made to sit and write this post. The problem I faced was the following - I wrote about 80 symbols length title and then hit 'Get Keywords' and...I saw that there was no way I could keep this title with several different topics related keywords inside. The keywords this tool returned me were too far from the major one I neeeded to focus my title on.

Well, actually it was just the preface:-) My point is - now, when Google has such enourmous quantity of different pages in its Index and a whole bunch of different topics, there is no way I can describe site several services, let's say, the site provides 3 services - web design, hosting and marketing solutions and expect to be found at top10/20 by related keywords. No way. And it's even worse, I can't write titles in a way I'd like people read them. Now I have to write 4-6 words length title and 2-3 of these words have to be keywords.

I made a small test. Here is the sample:

Online marketing & Branding from Company Name. The solutions we offer to help people achieve their business goals. For this title the tool returned me the keywords like:

business goals
goals objectives


Online marketing & Branding from Envisionext, Inc. The solutions we offer to help people achieve their business needs.

marketing branding
corporate branding strategies


Can you see the difference? Keep in mind that I needed to tail this title to the second keywords set. Before revealing this tool I had no idea how important every single word at text I write.

Do you have any similar experience?
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Old 09-27-2006, 02:20 PM
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For our site, I have used different pages to focus in on specific key words, although ours all revolve around "CD Rates" and its derivitives.

I have tailored our titles and page text to focus on phrases like "Best CD Rates", "Certificate of Deposit Rates", etc.

I do make sure to try to put the keywords at the front of the titles even though it reads funny, it certainly has helped with positioning.

So for you, you could have different pages to focus on your services. One would focus on Web Design and another could be on the on-line marketing, etc.
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Old 09-27-2006, 06:56 PM
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Quote:
Originally Posted by chrisJumbo
So for you, you could have different pages to focus on your services. One would focus on Web Design and another could be on the on-line marketing, etc.
I agree, you should use individual AdGroups to focus on each topic, e.g. web design keywords using specific landing pages and ad text relevant to the subject.
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Old 10-24-2006, 08:10 PM
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Artyom, it seems to me you have learned at least one thing that is important: don't rely on silly software tools for anything to do with tagging... This is hour one, lesson one SEO, so I don't think there's much more worth saying...

G Connelly
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