Google Adwords: Keyword Tool: Site related keywords
Hi,
I'm here to share my emotions and thoughts about using this tool.
First of all, I have to admit that I've been waiting for such tool for a looooooooong time. Despite that the main purpose of this tool is using it for choosing keywords at your Adword campaign, there isn't anything wrong to use it for writing your site titles and descriptions I believe.
And now the point which made to sit and write this post. The problem I faced was the following - I wrote about 80 symbols length title and then hit 'Get Keywords' and...I saw that there was no way I could keep this title with several different topics related keywords inside. The keywords this tool returned me were too far from the major one I neeeded to focus my title on.
Well, actually it was just the preface:-) My point is - now, when Google has such enourmous quantity of different pages in its Index and a whole bunch of different topics, there is no way I can describe site several services, let's say, the site provides 3 services - web design, hosting and marketing solutions and expect to be found at top10/20 by related keywords. No way. And it's even worse, I can't write titles in a way I'd like people read them. Now I have to write 4-6 words length title and 2-3 of these words have to be keywords.
I made a small test. Here is the sample:
Online marketing & Branding from Company Name. The solutions we offer to help people achieve their business goals. For this title the tool returned me the keywords like:
business goals
goals objectives
Online marketing & Branding from Envisionext, Inc. The solutions we offer to help people achieve their business needs.
marketing branding
corporate branding strategies
Can you see the difference? Keep in mind that I needed to tail this title to the second keywords set. Before revealing this tool I had no idea how important every single word at text I write.
Do you have any similar experience?
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