If AdSense was to end.

janeth · #1 (**permalink**) 09-26-2006, 10:54 AM

I got a call today from a guy who wanted to build some sites, each site needed to be created and set up for AdSense.

This got me to thinking.

Pay-per-click is the fastest growing form of advertising online right now. You just about can’t do a search on the major search engines with-out running across at lest one site with AdSense on it.

Now with Yahoo and MSN trying to get ahead of Google, this is only going to get bigger.

The only thing that could through a wrench in this game is all the rumors of click fraud.

It seems that most these problems are caused by the publishers.

So why not just get rid of the publishers?

At this point I don’t think Google could get rid of the publishers and come out of it. A lot of publishers use Google AdWords to get traffic to their AdSense sites. If you get rid of the AdSense sites you also have to remove a part of the AdWords revenue.

A part, I’m sure Google does not want to get rid of.

What if click fraud caused the advertisers to stop advertising and the PPC ended.

The consequences would be felt throughout the Internet.

The search engines now provide revenue for many thousand’s of sites. Which then spend their money on hosting, website designs, houses, new cars and the list goes on and on.

If that revenue was to stop it would not only affect the money being spent online but would also affect the money being spent off line.

A lot of people talk about wanting to see Google fall, but I wonder how many people would get smashed in that fall.

Just some passing thoughts I had today and I could be way of with my way of thinking. I’d love to hear any other thoughts on this.

Mekchoudi · #2 (**permalink**) 09-26-2006, 12:33 PM

My best thought on that is to diversify, not build website only for adsense but have sought after content which will enable you to ask for subscription/submission fee and also host other form of advertising. Like on the stock market, Don't put all your eggs in the same basket.

janeth · #3 (**permalink**) 09-26-2006, 01:37 PM

Quote:

Originally Posted by Mekchoudi

My best thought on that is to diversify, not build website only for adsense but have sought after content which will enable you to ask for subscription/submission fee and also host other form of advertising. Like on the stock market, Don't put all your eggs in the same basket.

I agree and we don't even build those types of sites but my point was more towards all the people that have put all their eggs in one basket and there are a lot of them.

People making there total income from Google and or Yahoo.

TrafficProducer · #4 (**permalink**) 09-26-2006, 07:50 PM

Quote:

If AdSense was to end.

They're still affiliated... and other PPC but...
If some was to pull the big plug that powers the Internet.. then what?

janeth · #5 (**permalink**) 09-26-2006, 08:08 PM

Quote:

Originally Posted by TrafficProducer

Quote:

If AdSense was to end.

They're still affiliated... and other PPC but...
If some was to pull the big plug that powers the Internet.. then what?

That Would be worst, but a lot less likely.

As more and more people talk about click fraud it causes more and more people to start looking for other ways to advertise.

Hal in Texas · #6 (**permalink**) 09-26-2006, 09:15 PM

Most things are in a state of change and that includes advertising. TV ads took away business from magazines and newspapers and now Internet advertising is hurting the other forms of advertising, too.

A few years ago my son was making as much as $16,000 a month with banner ads on his game web sites that were getting over 500,000 hits a month. That didn't last long. The banner ads were not effective enough, and soon he was not making enough on the ads to pay for the bandwidth. He thought the banner ads were going to make him rich, but they were just not effective enough.

Something else will come along and Adwords and Adsense will lose out to the newer, more effective forms of advertising.

Not putting all of your eggs in one basket is very good advice. And knowing that change is coming, trying to keep up with the change, or ahead of it is important, too.

AjiNIMC · #7 (**permalink**) 09-27-2006, 03:13 AM

I have been with a development team which worked on PPC fraud prevention. Using PPC you are introducing more people to your website, this goes same with a TV ad. You throw $100 on an ads knowing that $50 is a waste but you certainly do not which 50.

So PPC will stay and PPC frauds and thus PPC fraud analysis will go stronger. We did a lot of work on PPC fraud prevention with some good success as well. There are PPC fraud click centers which is difficult to track, so trend analysis can help you prevent such frauds.

IMO what is needed is a center platform from where we can deal with different companies offering PPC. I think I will have to write a big post to explian all :).

Moral of the story is that PPC will remain and will grow with all its advantages and disadvantages.

kevingibbons · #8 (**permalink**) 09-27-2006, 05:49 AM

I don't think it's a massive worry at the moment and you can also change to use another affiliate in the future.

Tubby · #9 (**permalink**) 09-27-2006, 06:15 AM

I use adsense . . most of the eggs in my basket are adsense eggs, but I do have some other eggs . . The problem is the adsense eggs are bigger and tastier.
Some of the other eggs are small, they take an interminable time to cultivate, and they do not keep well in the fridge. Sometrimes when you crack them there is nothing inside (just promise)

Yes there are other options out there, and there will undoubtably be another contender arriving on the block in times to come. But at this time a basket full of sdsense ads is about as good as can be got. I shall not be throwing them out because I am scared tha Google will stop laying them. . .

janeth · #10 (**permalink**) 09-27-2006, 09:33 AM

Hi Tubby,

I think there are a lot of people in the same boat as you.

As a matter of fact it's a boat we are looking at playing in again. Not like we did before with sites only made for ads but with good sites.

The money is hard to walk away from even though our design business is doing great.

But check this out.

Quote:

Yahoo executives warned on Sept. 19 that weak ad spending by auto and financial-services companies would hurt its third-quarter revenue. Share prices of Yahoo and Google tumbled on the news.

The quote came from this article

Tubby · #11 (**permalink**) 09-27-2006, 07:51 PM

re quote;
'Yahoo executives warned on Sept. 19 that weak ad spending by auto and financial-services companies would hurt its third-quarter revenue. Share prices of Yahoo and Google tumbled on the news.'

Yes I have noticed an UPSURGE in local adverts on google, The big spenders seem to be dipping out. A lot of this might well be because they naturally target the whole net.

I think the growing trend is local smaller compnies or private agents who can well afford the extra few cents for specific area - specific product, type ads. A few thousand smaller spenders, can make it harder to win back investments spent on blanket adverts by the Bigger players. I think this is a good trend and shows adsense ability to adjust to market needs.

Some smaller traders are starting to understand just how specific their adverts can be. and it is getting harder for me to view anything other than Queensland adverts whatever site I visit. Google can tell where I come from. and seems very reluctant to show me anything other than Queensland adverts. . I expect it would cost a few more cents for big players to reach this little queenslander. Maybe I am worth more to local spenders.

Lets be serious here - adsense is multi million dollar income for google. Taking traffic and income away from google is not going to be acheived without some major effort, I would not be betting on anyone who thinks they can snap off googles fingers one by one in able to take hold of what google has in its grasp. . .

Alls well here. . .

Smaller Share market invester spend a lot of time reacting to news items.

Tubby · #12 (**permalink**) 09-27-2006, 08:25 PM

Janeth Quote
""As a matter of fact it's a boat we are looking at playing in again. Not like we did before with sites only made for ads but with good sites." "

I would say it is probably well worth the effort.
At the start of this year I drastically reduced my pages in favour of concentration of content. I dropped over 5000 page views daily. . but the end result cost me nothing in income. . My users expect to find adverts. they are looking for special offers, new speacialty sites, They are looking for adverts other than the huge blanket type that can be seen anywhere.

I am currently changing my navigation pages to an off site navigation that includes other web site listings. (sumpy.com) this is so that users searching for my pages can also find other pages. sounds self defeating doesn't it. . But basically If this is what users want, this is what they will look for.

I think the trend in search - advertising - spending - buying - using, is in higher specificity.
I want one foot in, to test the water, so if it flows this way I am prepared. So far only indications in overall feedback seem to be at minimum - non detrimental... and this is basically a directory.

begabloomers · #13 (**permalink**) 09-28-2006, 12:32 PM

Tubby, (see the post on another thread re geotargetting) , its probably worse for me.

No matter what I search for on Google.com (not .com.au) Google knows I live in a remote backwater, I don't even get to see the ads from Melbourne or Sydney, let alone overseas. So its less like a global village than a global prison ( possible exaggeration). This makes comparisons difficult. And I suspect we only get shown ads by advertisers who have nor understanding of the region anyway, so more often than not the ads are a waste of money for the advertisers.

usedphones1959 · #14 (**permalink**) 09-28-2006, 01:16 PM

If Google ended Adsense, they would probably get about the same honest revenue. It would just arrive from Adwords, not the fraudulent clicks from Adsense.

I guess you're saying they aren't willing to part with the fraudulent portion of their revenue.

Tubby · #15 (**permalink**) 09-28-2006, 06:20 PM

usedphones1959 said
'I guess you're saying they aren't willing to part with the fraudulent portion of their revenue.'

O.K . . . . So I guess we know what your opinion of adsense is.

ManagedLinks · #16 (**permalink**) 10-01-2006, 10:48 PM

In my Opionion Adsense and similar publisher driven forms of advertising account for the majority of spam/scumware on the net. before adsense there was plenty but adsense caused it to explode.

Google has always been at the forefront of the antispam fight. The fact that its child is responsible for a significant increase in search spam and yet they refuse to modify it, or even blackban publishers known to be promoting sites purely for ad revenue rather than content. Is proof positive that google is now driven by the dollar and the corporatisation of google is almost complete.

Lastly if google pulled adsense the web would be significantly cleaner almost overnight. There was an internet before google and adsense and there will be an internet after google and adsense.

Well thats my rant anyway

ManagedLinks · #17 (**permalink**) 10-01-2006, 11:00 PM

Quote:

The search engines now provide revenue for many thousand’s of sites. Which then spend their money on hosting, website designs, houses, new cars and the list goes on and on.

If that revenue was to stop it would not only affect the money being spent online but would also affect the money being spent off line.

A lot of people talk about wanting to see Google fall, but I wonder how many people would get smashed in that fall.

An interesting point of view. Money for moneys sake.
If we got rid of crime what would all those policemen do?
Should we support crime because it has some positive community benefits (jobs for cops)?.

I am not sure I could support such logic.

dartman · #18 (**permalink**) 10-24-2006, 02:25 AM

I think nothing will change until the next latest greatest search engine comes alive with a new and improved ad model. Many smaller SE's are going to flat ad fees but they get only a small portion of search traffic. G does need to enforce their adsense rules which would go a long way to reducing ppc fraud.