Budget Optimizer...

nashville · #1 (**permalink**) 07-09-2006, 03:12 PM

I keep reading and reading the description of how the Budget Optimizer works and for some reason I just don't get it.

Can someone try explaining it another way?

Thank you

incrediblehelp · #2 (**permalink**) 07-14-2006, 11:32 AM

What is Budget Optimizer?

nashville · #3 (**permalink**) 07-14-2006, 12:57 PM

It is a Google Adwords bidding/spending tool.

incrediblehelp · #4 (**permalink**) 07-14-2006, 01:29 PM

I am sorry I am not familiar with the tool.

nashville · #5 (**permalink**) 07-14-2006, 01:32 PM

It is part of Adwords, must be a new feature.

kevingibbons · #6 (**permalink**) 07-14-2006, 10:04 PM

The budget optimizer tool adjusts your maximum CPC for you all of your keywords individually so that you can gain the most amount of clicks from your budget.

This is generally best to use when your main objective is getting traffic, it can also be useful to get a good idea about how much you need to bid for keywords to receive traffic.

I wouldn't recommend using this tool on a permanent basis though as allowing Google to change your bid means you can pay over the odds for a lot of your clicks.

davidtislini · #7 (**permalink**) 07-21-2006, 10:59 AM

I never use the Budget Optimizer Tool for the following reasons:

1. It affects my bid price and hence my rankings.
2. It can lead to unqualified traffic.
3. It makes it tricky to manage my rankings.

Regards
David Tislini

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