Hi all,

I am considering some serious monthly investment around 10-15k for google ad words. I am in the decideing position of our new international marketing launch for a new very unique auction site.

Would this be worth all the moeny or is there beter ways of doing some serious international advertising.

We are cosnsidering MSN,ASK and YAHOO as well with Google

Looking forward to your response

Regards

NEVER jump in with both feet. You will find that you landed in a ditch. Direct Marketing experts wil all tell you test, test, test, then test again. It is easy to generate keywords, and find that many give you garbage clicks. Test and track keywords, ad copy, etc. until you find what is worthwile to invest that kind of $$ on.

You can easily blow that amount and get just a few conversion, or you can invest in a tested campaign and make that investment back many times over.

Google gives you the most bang for the buck, with the most mature audience. We got stung by Y! affilliate PPC programs, so be careful.

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question to the last poster... you say that Google has the most mature audience... what does mature mean here? I always made the assumption that Yahoo and AOL had the more 'old' audience while Google has the more 'young' audience... so, perhpas there is also the question pertaining to what is the target audience demographic? just my 2 cents.. once again

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I have been following the advice in this manual and DVD and it appears to be a much more economical way to go just using a simple blog and pinging (all described in this course.

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Larry

This looks more like SPAM than an answer to the question at hand.

It's interesting to note that the link you provided is long on promises and very short on substance.

Just like your post.

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The Penn State Ticket Man http://www.pennstateticketman.com
http://www.happyvalleytickets.com http://www.hounddogtours.com

These are my results according to Alexa

Reach per million users:

Today 1 wk. Avg. 3 mos. Avg. 3 mos. Change
-- -- 0.4 700%


I also publish a nightly newsletter for daytraders and did not have time to go into depth. My subscribers come first.

Larry

A good note to be aware of, is to stay away from content marketing ... it might work in your market but I doubt it.

This is where you will find most of your fraud comes from, and in my experience you will also find that the majority of clicks are useless.

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You've got to be kidding. Why would anyone in their right mind buy a pig-in-a-poke?

700% of what? All this means is that an unspecified something went from nowhere to an unspecified somewhere.

And, you've conveniently ignored the fact that the question at hand is about PPC programs alone.

How much are you making on sales of this program?

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The Penn State Ticket Man http://www.pennstateticketman.com
http://www.happyvalleytickets.com http://www.hounddogtours.com

back to the question at hand...as advancedmerchant mentioned do testing keyword by keyword and find out what converts best for you. Eventually you might be up to spending 1K-10K-whatever per month. Who cares as long as you making a profit on this marketing effort.

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To answer rms7design, by 'mature', I mean that the google respondents (and we can tell, as we test and track exhaustively) are more often buyers, rather than browsers. When they call, they know what they are looking for and why. Leads from other generated sources can range from "just wondering" to "gee... I am not even sure what I want"

Of course, these are generalizations, drawn over the years, there are always exceptions.

FYI we have tested Goog, Y!, Miva, 7Search, MSN, and others over the years. We just moved 80% of our Y! funds to G.

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1) Study the competition, no matter how unique you believe your site to be. For auctions site, look at both general & specialty sites; e.g. eBay & StubHub. See what programs they're using, and how many are competing in the same arenas.

2) Re. PPC programs, until you have enough experience:
...a) Use "Exact Match" only; do not use "Broad Match" or "Phrase Match"; and,
...b) Avoid "Content/Context Match."

3) For context ads, consider Pay Per Impression ads, on selected sites. Google, for example, offers such for as little as $0.25 per thousand impressions (CPM.) Yahoo/Overture will be offering such by the 3rd quarter of this year.


4) Never trust any services' traffic projections; your accumulated history alone has any predictive value.

4) Never begin your bidding on any term at the top; start at the bottom and work your way up.

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The Penn State Ticket Man http://www.pennstateticketman.com
http://www.happyvalleytickets.com http://www.hounddogtours.com

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It depends on the demographics of the target audience.

For example, for ticket brokers, for a given level of expenditure, on identical search terms, etc., Yahoo/Overture Impressions run 1 to 2 orders of magnitude greater than those of Google, the Click-thru-Rate is significantly lower, and the Conversion Rate significantly higher, with the result that the Cost/Conversion is substantially lower.

And, yes, even this is a generalization; the results vary according to the type of event, the venue, and the participants in the event, to name but the major factors.

So, it pays for each to do his own testing.

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The Penn State Ticket Man http://www.pennstateticketman.com
http://www.happyvalleytickets.com http://www.hounddogtours.com

Adwords will give you the best form or promotion per buck - simply because you get tagetted traffic. Compare spending that budget on press, print, radio etc.

But as mentioned above be sure you know how to use Adwords. It's a very clever and complicated system. I'd recommend doing some reading on the subject before spending any money.

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Paul Bilton design services ~ Sites not Sights

I would suggest you consider putting more creedence on search engine optimisation and a more organic marketed campaign. Google are constantly under scrutiny and the supposed MSN Yahoo tie is yet to yield results.

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::web-aviso::website innovation solutions

I have been doing SEO (Search Engine Optimization) and SEM (Search Engine Marketing) through PPC (Pay per Click) for many years and I would never suggest that a client concentrate only on SEO or only just SEM or just one engine.

Unless you are in the unique position that you have almost no competition using SEM, significant time and effort is required to make a successful SEM campaign with PPC.

Sure you can buy traffic through PPC, but unless it is targeted and tracked properly and you understand the value of a customer and the ultimate cost of acquisition, the traffic you may be buying may end up only draining your bank account...then again you may find that you may be able to make 30 % or more for every dollar you spend.

EBay was (and may still be I can’t say for sure) the largest advertiser on Google. Yahoo and EBay are teaming up so expect some stiff auction site competition.

Is your budget enough? Quality research will answer that question. Research your competitors sites, PPC ads on the various engines, and heavy keyword research.

My personal opinion is Google work best for most of my clients but that does vary by industry and even KEYWORD with the same industry!

Remember, traffic is not your goal. A customer who buys (whatever a customer is in your business model) is!

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If you know what you're doing, there's no question that AdWords are worth every red cent you spend on them.
However, the big word is "IF" and simply having the money to throw at AdWords is a long, long way from making you sufficiently knowledgable.
So start by spending a few dollars on what you can learn from the likes of Perry Marshall -- see http://www.perrymarshall.com/google/
"A fool and his money are soon parted" is an old saying, but it certainly applies to AdWords -- or any form of advertising for that matter!

Duncan

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I would highly recommend doing a test campaign first with google adwords. Once you have a successful test campaign then turn that into a full-fledged campaign. After monitoring that for a couple weeks and if it still has strong profits then and only then expand to other search engines such as Yahoo, LookSmart, Kanoodle, etc. Remember you can lose a lot of money as well as make it so always test, test,and test before using up that budget and investment.
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