Adword and server log don't add up

carju1 · #1 (**permalink**) 02-04-2006, 09:41 AM

Because it is a large ticket retail item not sold on line one of my client has the number 1 adword slot for the keyword, productx wales. (you can substitue fridge lear jet whatever you want to imagine for productx

The reasoning behind this is that if they are looking for the product in this geographic area they will then drive to his store so he wants them to check his web site and people will drive 50 miles for this product no problem and its not a large number of hits or product salesm (if he sells 10 a month of these he's very happy)

Anyway I have it set up and according to adwords report in January the keyword productx wales had 176 impressions and 20 click throughs. I would have guessed a bit less than 100 searches a month but OK I can live with that.

However when I run the log files on the server both manually, through Urchin and through AWstats they all show only 3 (THREE) links into the site containing the key word wales (productx+wales - productxs+wales - productx+colour+wales). Can anyone explain why these figures (adwords and the log) are so far apart?

Julian

chandrika · #2 (**permalink**) 02-06-2006, 05:07 AM

Are your chosen keywords inside [] or ""

[productx] for an exact match
"productx" for a partial match
productx alone would be shown for broad matches that might not contain the term productx at all, but be shown for anything that might be broadly associated with your keywords. So if your keyword were fridge,with broadmatch, your ad may be shown to people who search for cold storage for example.

carju1 · #3 (**permalink**) 02-07-2006, 09:02 AM

Thanks chandrika,

It is on broad match and I think I may move it to partial match as unless either the product or location is in there it probably won't be relevant.

Carju1