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Google AdWords/Google AdSense Discuss topics specific to Google's AdWords and AdSense programs.

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  #1 (permalink)  
Old 11-17-2005, 10:03 AM
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Default detecting low paying ads: how?

anyone knows how to detect low paying ads so they can be filtered? i know you can use the bid-tool of overture to check the bids for keywords, but that doesn't say anything about a specific ad.
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Old 11-18-2005, 09:10 AM
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Just run them for one or two days. You will quickly see which keywords are attractive, which ones are cheap, etc.
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Old 11-18-2005, 09:33 AM
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Serious, i don't see how i can detect low-paying-ads this way.

example:
i have a skyscraper with 4 ads (or should i call them 4 links) about the keyword "martial arts". It is perfectly possible that 2 out of these 4 ads pay high, and the other 2 pay low.

My question is how to detect these 2 low-paying-ads.
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Old 11-18-2005, 11:53 AM
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Ok, I didn't understood it correctly. I was refering to AdWords, not AdSense.
You can *not* detect low-paying ads. For two reasons. First it is forbidden by Google. Second it is not possible: all the ads are generated by a single script. Additionaly it is not usefull. They are dispatched in random order.

Reading your post again, You didn't mention AdSense. So I don't know which tech you're refering. Anyway, if you control what is displayed, just track the links.
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Old 11-18-2005, 12:33 PM
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i meant Adsense. sorry for that.
thanks for the reply.
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Old 11-18-2005, 01:01 PM
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Ok, so my answer applies.
1) You're not allowed (according to Google terms) to filter the adds.
2) I really don't see how you could do that in a technical point of view. Google uses Javascript and the code is run on the client, not on the server.

OTOH, you can exclude specific websites (option in your adsense account). So I would check the websites (don't click on the ads, just type the URL) and exclude some that look cheap. Hmm. Lot of work for no real gain. Remember Google selects automaticaly the 4 better bidders, so you already maximize the gain.
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Old 11-18-2005, 01:53 PM
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Quote:
"Google selects automaticaly the better bidders, so you already maximize the gain"
this means that every month, my adsense revenue would get bigger, because lower-paying ads automatically are not shown .

This is theory, but i don't really see it happening in my account.. maybe i need more content to display more different ads? Right now i have some ad-space that is not filled in yet.
see e.g. http://www.martialarts.be/oostersekr...tartikelen.asp

anyone has experience with that?
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Old 11-22-2005, 02:14 AM
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I read a comment in another post that kinda makes sense. They said to look for sites that don't really sell anything and possibly focus on adsense themselves.

I tend to agree with Serious though, I don't know whether it'll be worth the effort if Google already displays the top-paying ads anyhow.
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Old 01-02-2006, 02:14 PM
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Remember, Google also makes money off the ads that are displayed on your site, so that's why they always serve the highest paying ads. That's why you would sometimes see only two ads in the 4 ad unit, because those are higher paying ads.

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Old 01-03-2006, 12:42 AM
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You can use a combination of asRep and your Adsense reports to determine exactly which clicked ads pay how much. As for it being against the Google Terms to identify and filter out low paying ads, this is news to me. I've read where Google suggests that you don't filter out low paying ads but I've never actually seen it explicitly forbidden. Somebody correct me if I'm wrong please, i.e., cite the relevant part of the Google Terms and Conditions.

I used to filter out low-paying ads but soon discovered it was kind of like shooing away flies. They seemed go away for a little while but sooner or later more would just come buzzing around. I soon discovered that if I maintained that agenda, I'd use up all of my allotted URLs (200 I believe) in my competitive ad filter list in just a few months. Also, some of your low-paying ads could also be your best performing ads and if you filter them out then you could be shooting yourself in the foot.

Now I just use the competitive ad filter to get rid of all the scraper sites and crappy made-for-adsense sites. The asRep script (see link above) is pretty good for zeroing in on those as well.
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Old 01-03-2006, 05:06 AM
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Thinking more about it, you could make use of the excluding feature. With some kind of javascript, you should be able to track the clicks (as I guess asRep does) and report it to a a database. Then you query the database for a list of low paying URLs, extract the list of hosts and feed your excluding list. But maybe asRep does it already.
Thanks littlegiant, your post is very informative. I will investigate. Now, I can see use for it. It would make perfect sense to exclude some ads that have no relationship with my website. For example, ads about religious icons on a website about computer desktop icons.
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Old 01-15-2006, 06:21 AM
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First of all I would suggest never to Indulge anything not permissible by Google in case of Google adsense. Otherwise you would never have second chance to think over, which ads pay what. It is advisable to let Google decide what it has do with your site ads, if you are using adsense.

For better earning though Adsense, you must concentrate on the Ads format. Test every format for your site. As google suggest to do that. It can make the CTR go thru the roof. Rectangular ads, skysrapper, No horizontal ads etc. Test it and see what works for your site visitors and you will see more earning from your site.

So instead of doing something not permissible, do something which will keep your income coming months after months, and mind it in bigger check :)
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