Google Adwords PPC Campaign Managment Pricing

JAugusto · #1 (**permalink**) 11-06-2005, 11:16 PM

Now that Google allows campaign managements for Google Advertising Professionals what do you think is the fair monthly value of a medium campaign with medium competitive keywords management like this:
• Sign client with an Adwords Campaign
• Work with client to decide a monthly budget
• Research client market and find keywords and keyphrases that will offer the best ROI
• Organize keywords into categories, then write targeted titles and descriptions for each category
• Set client keyword bids based on competition
• Set up the Google conversion tool on clients’ site, then monitor which keywords/phrase are performing
• Eliminate and add keywords based on performance
• Raise and lower client bids to maximize ROI
• Send client a keyword report at the end of the month to show how the client campaign is performing

dburdon · #2 (**permalink**) 11-07-2005, 05:21 AM

JA,

what is the size of the expenditure budget?

JAugusto · #3 (**permalink**) 11-08-2005, 11:20 PM

What do you mean by "expenditure" budget?

dburdon · #4 (**permalink**) 11-09-2005, 11:43 AM

How much expenditure per month in "click" expenditure?

carju1 · #5 (**permalink**) 11-13-2005, 07:18 AM

I think there are 4 real ways to charge for this:

1. Charge per hour (normal way of doing business)
2. Charge a % of the total campaign spend (Easy way if you are managing a number of clients but they have to be spending a reasonabla amount)
3. Charge per click (the better job you do the more money you get paid)
4. Charge per conversion. (only works on a site that is selling product but its the best deal for the client as they only pay if they sell)

Regards
carju1