Which is better-Yahoo SM or Google adwords

Fat Cat · #1 (**permalink**) 08-31-2005, 09:11 AM

I have been advertising w/Yahoo search marketing since going online this year. Its ok, not great.

Is google adwords better? What is the difference?

ditto · #2 (**permalink**) 09-03-2005, 05:40 AM

Adwords is closer to realtime in reporting your CTR(Click Through Rates). There's also no delay each time you submit a change to your ad. Yahoo use 'real' people to check your formating etc which causes a 24hr delay each time you make a change. A change in Adwords is automated and instantaneous.

For more info on making the most of Adwords checkout my new site www.ppcaccelerator.com which has an Adwords Mini Course as a free giveaway.

hth,

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