Looking at my stats, it looks like Google is finally paying a little better for the clicks like it used to.

Anyone else noticing this too?


PuReWebDev

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I have a particular site that gets many clicks and most of them pay really low, sometimes the payout is about ten times higher with great satisfaction on my side.
This depends on how many advertisers bid on the keywords related to your site and how much they bid, and of course on the daily spending limit they set.
So you can be lucky that some visitors click on the ads that pay more, but these clicks are normally fewer.

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-- knock on wood --

I have seen a higher conversion ratio the last month or so on my Google Adsense ads, and they also seem to be paying a bit higher.