Is 5 cents the global minimum?

R2D2 · #1 (**permalink**) 06-20-2005, 06:51 PM

Once you could buy clicks for 1 cent at goto but now they seem to have been taken over by google. Are there still smaller adwords vendors that offer clicks for less than 5 cents? I thought it might be useful to testrun keywords on those smaller sites before putting serious cents into a campaign at google.

**brian.mark** · #2 (**permalink**) 06-21-2005, 04:16 PM

Quote:

Originally Posted by R2D2

Once you could buy clicks for 1 cent at goto but now they seem to have been taken over by google. Are there still smaller adwords vendors that offer clicks for less than 5 cents? I thought it might be useful to testrun keywords on those smaller sites before putting serious cents into a campaign at google.

Actually, goto eveolved into Overture. That means that Google didn't take them over, Yahoo did. But back to your point.

There are a few small players left that allow you to bid 1c. I tried one out (deposited $10), and I still have a $10 balance there. That's as much as I figured, though. Even some of the larger small players can't use up $20 in a year.

At this point, you either play the Google / Overture game and get lots of traffic and lots of expense, or you try a small player and end up getting little to no traffic.

Brian.

PuReWebDev · #3 (**permalink**) 07-23-2005, 09:57 PM

Google's Adwords and Overture are definately the way to go. Sure they cost slightly more then others, but you'll definately be getting your money's worth if you do it right.

PuReWebDev