New effective CPM & your earnings in Adsense

xmx · #1 (**permalink**) 07-11-2004, 03:55 PM

What do you think of the new effective CPM data
provided in Adsense reports?

A fact is those data are provided also for old
clicks.

Another fact is that there is no standard in my
opinion.

Some clicks pay a great part of the effective CPM
while other ones only a small fraction.

Your comments and opinions are welcome.

XMX

AlexDP · #2 (**permalink**) 07-11-2004, 05:16 PM

The Effective CPM is calculated as follows:

Your earnings / Page impressions x 1000

For example:

Your earnings: $2.70
Page Impressions: 958

270 / 958 = 0.2818...
0.2818... x 1000 = 282 ($2.82)

I think the effective CPM is useful and gives people (well me at least) a drive/motivation to get more visitors and make more click to make more money!

Alex

xmx · #3 (**permalink**) 07-11-2004, 05:21 PM

Hi AlexDP,

thanks for the explanation.

I will give some more attention and see if it
will help for my advertisment.

Ian L. · #4 (**permalink**) 07-12-2004, 02:22 PM

Hey XMX,

Don't forget to change the Adsense colours and see if this makes a difference to your CTR.

Good luck!

AlexDP · #5 (**permalink**) 07-12-2004, 02:33 PM

Yeah - that really does have an affect. After changing the colours and choosing a different ad size, my CTR went from around 1-2% to 3-4%.

Still need more traffic though to start earning big-bucks! But thats a different story...

Alex

Ian L. · #6 (**permalink**) 07-12-2004, 04:14 PM

Alex, good to know some of this stuff works elsewhere other than just inside my brain. :)

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