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Google AdWords Discussion Forum Is Google a part of your paid marketing strategy? Are you a current web publisher using Google AdSense? Wondering if AdSense and AdWords are right for you? Discuss the ins and outs, ask questions and share your experiences here.

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Old 10-09-2009, 01:29 PM
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Arrow How to Improve CTR?

Hi every one, i am running my campaign but CTR is very low? can you suggest me how can i improve it.thanks in advance
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Old 11-02-2009, 01:34 AM
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Default Re: How to Improve CTR?

Hi,

Here are some Tips-

1. Use the search phrase in the title then use those keywords in a speech like way in the body text. And if possible, even the domain name. For example. Google.com/adwords
2. Differentiation between matches, exact, phrase, broad.
3. Implement at least 3 Adtext. Let them rotate for 2 or 3 weeks and re-work the best one, making variation of it.
4. Isolate keywords & do Cost-benefit analysis - take those keywords that have great CTR and put them in its separate Adgroup.

Do it and enjoy..
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Old 11-04-2009, 06:44 AM
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Default Re: How to Improve CTR?

You might try using dynamic keyword matching - that can work pretty well.

Take a look at what your competitors are doing too. Do your ads encourage others to click on them, or are they more likely to be drawn to other ads on the same page?
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Old 11-20-2009, 06:37 AM
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Default Re: How to Improve CTR?

let me know after when you are done with implementing both the above suggestions..they are good...if the also your CTR is not maintained let me know i have some good tips for getting CTR up...
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Old 11-21-2009, 10:17 PM
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Default Re: How to Improve CTR?

What is the top emotional benefit your product offers?

Can you write an ad that touches on this benefit?
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