My AdWords is in limbo

[dozzn]

I have had an account with adwords for several months. When I first started using adwords I added money to my account a few times... After a couple of months I just got kinda bored with it (and thought it was expensive when I seen that I had paid $2 for one click). I stopped adding money, stopped signing in to my account to check on my clicks, impressions, etc...

Anyway, a few days ago I signed in just to take a look around, and maybe give it a second chance, and I realized that I still have $25.00 in my account.... I realize that google does not give refunds in adwords... so I was wondering... is there a way that I could spend it up, or trade it in for a google t-shirt or something?

I still have a list of keywords and I still have my active ad but I have not received clicks or impressions in at least a month...

Does anyone know what the problem may be?

My adwords money is in limbo.

[Dunny]

You need to check a few things:

1) Make sure all of your account is active and not on paused.
2) Check that your keywords are reaching the first page estimate.
3) See if your ads are working, they may have been denied for some reason.
4) Finally, check your Campaign settings to make sure everything is in order.

[dozzn]

Thanks for your reply!!! I signed in and checked on it again today... unfortantely .. so unfortantely its not in pause... it is active... i got 1 impression today... at this rate my 25 dollars will last a long time...



by the way,,, does anyone remember google years ago? I remember when it was... years ago

[sanver]

I am also experiencing similar problems of Google Adwords not working / active. I spend around US$xxx per month on Adwords with satisfactory results. I mainly use Adwords for Content and not for search.

For past 2 months it is not triggering any impressions. I contacted Adwords support and they said "maybe your keyword quality is not good". I know nothing has changed from my side.

Can anybody guide me as to how I can get my Adword Content Campaign restarted?

[Channelship Ltd]

Hi,

Nowadays, Google AdWords have become more rigid and stable. It is not the same Google AdWords you would have seen a year or two before it was actually. They are constantly updating, finding new concepts, patterns, etc.,

If you people are running any affiliates programs, then there is no way u can overcome that unless if you have your own landing pages. If not, trying to promote you own website then you need to check all the prerequisites that DUNN has mentioned in his post. If every thing is properly present, then you need to cross check your keywords and its first page bid estimates. Any further info, please post threads, we will be able you to help you out....

Regards,
Channelship Ltd

[villageloop]

Originally Posted by sanver

For past 2 months it is not triggering any impressions. I contacted Adwords support and they said "maybe your keyword quality is not good". I know nothing has changed from my side.

Can anybody guide me as to how I can get my Adword Content Campaign restarted?

Too many factors involved to see why your campaign is not working properly (that is why there has evolved an SEO/SEM industry). You can always hire a professional to manage your campaign for you.

As far as "quality score" is concerened, this is an increasingly important factor for adwords (in the same way that page rank has become in natural search results). Quality Score is google's way of staying relevant in CPC advertising.
As key terms get more competitive, the most relevant sites will surface to the top of the results, not just the ones with the deepest pockets.

Just like page rank, your quality score is based on a secret algorithm that is constantly changing. However just like page rank's primary component is inbound links, quality score's primary component is Click-thru rate (CTR). A higher CTR for your ad will greatly increase your quality score.
CTR is calculated by number of impressions divided by number of clicks.

Google is always changing things, you can't just "set it and forget it".

[deepsand]

Originally Posted by villageloop

... quality score's primary component is Click-thru rate (CTR). A higher CTR for your ad will greatly increase your quality score.

While CTR is a factor, the primary factor with regards to Quaility Score (QS) is relevance. The keywords being bid on, the ad content and the landing page content must share a common relevancy in order to attain a high QS.

The 2nd most important factor is the landing page loading time. This factor is so heavily weighted that it can no longer be ignored.

As for the CTR, it's primary effect is to that of being used to determine your actual Cost-per-Click. A high CTR will result in your paying less than you would otherwise pay if based solely on your max. bid relative to that of other advertisers.

[chandrika]

I recently experienced adwords reluctance to give refunds too. Do you remember that thread on WPW end of dec where someone was asking about the keyword tool and well I checked in my adwords a/c and set up a paused campaign to replicate the results to test it out.

Except it didnt pause and as I dont run any campaigns anymore there, just still have the a/c I didnt ever look back in my a/c, just assumed nothing was running and they send no emails notifying you of what is going on, so I only spotted that the campaign had run when i saw the $700 come off my cc.

It wasnt even a proper ad, just set up with title:test desc: test url: test.com keyword:test,

anyway i asked support to refund as it was a paused campaign and shouldnt have run, but nothing, just got told that they have no obligation, read the small print, all automated, my resposibilty, resistance is futile and all that.

i feel sick

[deepsand]

Sounds much like a experience with Yahoo shortly after they bought Overture.

"Editors" took exception to the use of "FedEx" - it's not your brand name; you can't use it - in ads/keyword phrases for the "FedEx Orange Bowl, and pended the listing at the worst possible time. Eventually they relented, and activated the listings.

However, in the time that elapsed during their "review," the market had changed drastically such that the max. bid as originally submitted, which was designed to yield placement at a specific rank and Cost-per-Click well below said max. bid, was now placed at the no. 1 position above a no. 2 listing whose max. bid forced the CPC to the max.. By the time we got the e-mail notice of the account balance being chewed up and nearly depleted, the account balance was in the negative. Over $800 gone in but a few minutes.

Yahoo's position was that it was solely our fault owing to our failure to monitor activity. That we were of course unable to either modify the max. bids while the listings were pending, or know if, let alone when, such might be activated was, for them, not their responsibility.

Additionally, for these listings, ESPN faked "searches" with a pre-determined query string pre-loaded into their local on-site search function, such that, despite "content match" having been turned off, said listing were in fact served up based soely upon page content.

Again Yahoo's position was that, despite the fact that ESPN was their affiliate, they bore no responsibility for our loss.

as Hell.

[villageloop]

Originally Posted by deepsand

While CTR is a factor, the primary factor with regards to Quaility Score (QS) is relevance. The keywords being bid on, the ad content and the landing page content must share a common relevancy in order to attain a high QS.

Believe what you want...

I will stick to CTR as the most important factor.

What is 'Quality Score' and how is it calculated? - AdWords Help

Good luck in optimizing your campaign.

[deepsand]

I suggest that you read a bit more carefully, and more thoroughly.

Per the breif summary give on the page cited, "Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success."

See also additional source there referenced, at Landing Page and Site Quality Guidelines - AdWords Help .

As regards Landing Page Load Time, see various soruces at google adwords quality score page load time - Google Search .

Finally, do not take the positional order of the various factors noted on the cited page as being indicative of their weight.

BTW, I've consistently enjoyed QS scores of 9 & 10 on all AdWords listings since its inception!

[villageloop]

Originally Posted by deepsand

I suggest that you read a bit more carefully, and more thoroughly.

Per the breif summary give on the page cited, "Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success."

See also additional source there referenced, at Landing Page and Site Quality Guidelines - AdWords Help .

As regards Landing Page Load Time, see various soruces at google adwords quality score page load time - Google Search .

Finally, do not take the positional order of the various factors noted on the cited page as being indicative of their weight.

BTW, I've consistently enjoyed QS scores of 9 & 10 on all AdWords listings since its inception!

As I stated in my last post... Best of luck in your efforts...

[deepsand]

Originally Posted by villageloop

What confuses you?

Originally Posted by villageloop

As I stated in my last post... Best of luck in your efforts...

Does my saying "I've consistently enjoyed QS scores of 9 & 10 on all AdWords listings since its inception!" even remotely suggest that I am in need of luck?

[sanver]

Originally Posted by sanver

I am also experiencing similar problems of Google Adwords not working / active. I spend around US$xxx per month on Adwords with satisfactory results. I mainly use Adwords for Content and not for search.

For past 2 months it is not triggering any impressions. I contacted Adwords support and they said "maybe your keyword quality is not good". I know nothing has changed from my side.

Can anybody guide me as to how I can get my Adword Content Campaign restarted?

I changed my credit card details in "My Account" and the campaign has started working!

[deepsand]

Originally Posted by useless.012

adwords work with trafffic. increase your traffic and all your problems are gone!!

So, the solution is to somehow get high traffic, with a low QS, so as to raise the QS high even to get high traffic?



See My AdWords is in limbo for user controllable factors affecting QS.