Gigantic First Page Bid Estimates

[metaray]

Hey,

Do people actually pay $65 per click for various keywords? Some of the keywords related to my niche are going for > $50 to be on the first page. Or perhaps I am not understanding something correctly?

Any insight would be appreciated, thanks!

[SM911]

That is not true. No one pays that much for just one click. That's a system bug of Google Adwords.


Source:
http://www.911seosem.com/indexeng.html

[Dunny]

Too be honest, some of the keywords really are that much. Check this link out:

SpyFu - Keywords with Highest Cost Per Click

And I can vouch for that list as some of our present clients are using words on that list.

[Kloans]

Originally Posted by Dunny

Too be honest, some of the keywords really are that much. Check this link out:

SpyFu - Keywords with Highest Cost Per Click

And I can vouch for that list as some of our present clients are using words on that list.

That is crazy there are a few words on there I could go after for my site.

[Toni Anicic]

Those on top don't actually pay as much as the first page bid estimate as the price you pay really depends on many factors such as keyword and landing page relevance, text and keyword relevance, your campaign CTR, your overall CTR and so on...

[flhu]

Interesting info can be gleamed from this... For instance, "purchase structured settlements" is $53.48.
100 clicks would be $5,348... now since most sites see about a 2.5-3.5% conversion, or roughly 3 leads per 100, the cost of a conversion would approximately be $1600. I can see not flinching at devoting 15% of profits to advertising... so if they're buying a $42,000 structured settlement for $30,000 up-front cash (and I imagine that settlement would be one of the smaller one's they would deal with); well, there you go.

Doesn't seem too weird at all.

[scott5430]

interesting thread... didn't realize that some companies are (potentially) paying that much for bids. you would think that they would put some (most) of that money into SEO for those terms... you can "buy" a lot of SEO love for that kind of money.

[leto123]

based on that list it looks like lawyers must make a lot off of dui clients. funny