Thoughts on this hefty problem

topspinsports · #1 (**permalink**) 06-04-2008, 10:20 AM

Are their any benefits to spending money on keywords which you are already ranked 1 organically?

This seems like a huge mistake to me. Could I in some way be wrong? Can this somehow benefit a company?

The top 4 PAID keywords are also ranked #1 organically. I see a problem...

Please help!

NateDesmond · #2 (**permalink**) 06-04-2008, 01:30 PM

Pros - If you are listed in the organic results and in the paid results it is twice as likely that searchers will see you.

Cons - On the other hand, if you are already listed organically in a particular search, it might be a better idea to spend you adwords money in a different search reaching a different audience.

Always remember to focus on small niches, because there will be less competition that way.

topspinsports · #3 (**permalink**) 06-04-2008, 01:39 PM

Exactly my thought. Thanks!

activeco · #4 (**permalink**) 06-04-2008, 02:27 PM

Obviously if you need even more visitors for the search term and if Adwords convert well, I see no reason why not.
Due to your organic position you already have high quality score which provides low CPC. You can use it against competition.

**incrediblehelp** · #5 (**permalink**) 06-04-2008, 05:18 PM

Co-branding with organic and PPC success is NEVER a mistake.

SharewarePro · #6 (**permalink**) 06-05-2008, 12:26 PM

Hi,

If your ads are getting clicks, then it's worth it. It's that simple.

Would you rather they clicked on your competition?