Good CTR in Adwords for Power Tools Product

amjad_you · #1 (**permalink**) 03-20-2008, 08:51 AM

hi guys,
is there anyone who can let me know that
what is supposed to be a Good CTR in Adwords for Power Tools Product?

I know that no one can define exactly but i want an approximate CTR value for a company who is selling the power tools products online with a shopping cart system, ecommerce based website.

Any help and suggestions would be greatly appritiated.

chandrika · #2 (**permalink**) 03-21-2008, 06:18 AM

It is such a difficult question as the click through rate CTR is relative to so many factors.

Ads shown in search results tend to have a better CTR than ads shown on the content network, but again that can depend alot on what content sites an ad is shown on and where the ad is placed.

I assume that the company is paying for cost per impression (CPM) rather than cost per click, which is why the figure would be important.

My CTRs tend to be between 1-20% but that can vary so much. Sometimes changing ad text or choosing specific sites on the content network to show ads, can improce CTR.

I once got caught out on the content network where some site showed my ad about 10000 times in five minutes which cost me, it was refunded, but I prefer ppc since then.

The only way really to gauge anything with adwords, is on ROI, as a CTR of 1% could show a better return on investment than a CTR of 50% or vice versa.
So it is hard to say what an average should be for any given product, if an ad you have is receiving more impressions than you think are reasonable and that you pay for, as happened to me, then contact Google and ask them to check, as if you are paying per impression, there is the possibility some site can record impressions that might not be actual visitors, although I am not sure why they would do that, as they are paid per click.

Peter (IMC) · #3 (**permalink**) 03-22-2008, 02:24 AM

As a general rule of thumb, your average CTR for an adgroup or campaign should be at least 5%. If it is below 5%, you've got work to do.

Your CTR doesn't really depend on the market you´re in. It depends much more on the way you set up your campaigns. We´re pretty much always reaching values between 5 and 10% at adgroup and campaign levels. For individual keywords the variations are much bigger of course.