Re: Data scraper?
One of the things I use is I create a spreadsheet of different types of keywords (e.g. service, descriptions etc.):
Let's say it's accountants in local area:
we have:
accountant, CPA, Accountants, Certified Public accountants, tax accountant...
We also have the location including zip, city county and state.
I use the Google adwords tool - as well as other competitive tools to see if I missed something. Spyfu taps into not only google campaigns of competitors, but their meta tags etc. that allows them to go from competitor to competitor and scrape keywords. This helps me see if I missed a keyword type that I wouldn't have gotten otherwise.
(This assumes that I actually take the time. On many smaller accounts, I'm not always meticulous... so please don't assume that you have to do this. I'd love to hear from someone more experienced than I.)
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