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Is Flash The Future Of The Internet?
We want Flash Developers Input in this Marketing Forum thread! http://www.webproworld.com/viewtopic.php?t=49699 Ken |
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I thought you had enough on your plate!
David |
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Judging by the age of this post the question is - Was flash the future of the internet?
Only joking, I'm still hoping that Flash will be more widely used and understood. There's a lot of stuff about it being bad for SEO that just isn't true. |
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Fast. Cheap. Quality. You can have any 2, but not all 3. My SEO blog and Freelance SEO services |
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Flash is absolutely the futre of the web... Flex has been released to increase the platform a bit, but either way they are the same technology, being pushed on a player format that has 98% customer base, mobile platform, etc.
Not only are high end companies using it to leverage their products. Nike.com and others are leveraging it in small doses, but RIA's are on the rise and will soon make the business we do on the Internet more interactive. If you look at it from a developers side, we can use flash remoting that leverages all the cool things PHP, ASP, and JAVA can do. We leverage ActionScript and the flash player for all the cool things it can do design wise. We aren't talking about just flash, but the fact that IT can interact and use a lot of other web technologies, while the others can't simply digest any services but their own. Next step, integrate a full 3D engine like shockwave into the ever popular flash player customer base and programmers have unlimited abilities in development in a portable platform... just my two cents worth. Josh Jones www.levelfourstorefront.com |
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Although your call to arms is for flash developers, Josh, as a "former" flash developer, I'd like to chime in if you don't mind.
Certainly flash has problems with the search engines. Anyone who doesn't think so, isn't looking at SERP's. I suspect this is more the fault of the algorithms than the designers but some if this fault lies with the ego entry page that has become such a pain on the web. Can you imagine in the real world (you mean this isn't real?) telling someone they'll have to watch your crappy home movies before they can buy something from you? All this aside, here's where I think Flash goes really wrong. It takes a good bit of expertise to develop an fla file that can be converted into a swf file. Sounds tidy but what does your client do when you jet off to Spain and decide to persue wine tasting for the rest of your life? He's out in the cold. We had this same problem a few years ago with Java and this powerful tool fell afoul of the public when folks were left by their web gurus and found they had tools they couldn't modify. I liked it... even learned how to do it but it was too cumbersome for the general public and JavaScript eventually took over as a primary navigation tool. Anyway, sorry for the lengthy ramble but my money says flash will stay around as long as it's a good little puppy and doesn't take over the whole site.
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Jim tourclare.com |
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Though I think flash does VERY well at delivering video and audio content, I would dispute that anyone can say it is the definitive future of the web. Yes, it has its place. Personally for GUI on the desktop it's often ideal. Tutorials? Fabulous! But until we have much more bandwidth available to many more people on many different devices and in many rural areas of the country, I don't think that a blanket statement like that has validity. I would also dispute the validity of the 98% customer base. One of the most POPULAR downloads at FireFox is the FlashBlocker extension, which says a lot about the feelings of people who are having flash plugin installations shoved down their throat whether they want them or not. It's obvious a lot don't. Where did that statistic come from? Flash Developers? Adobe? Where? And was that statistic a pre-IE lawsuit thing or post-lawsuit? |
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Irishjim:
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I think Flash is better deployed to augment a Site, not build it. Ken |
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A website done in 100% Flash has value only to a company like Nike, that has only one key word: Nike. Flash can be used to create a lot of wiz bang amazing stuff www.seohouston.com/intro.htm but for the normal business that wants to create sales the future is Flash embedded on an html page, which will allow for both proper optimization and show.
You will notice that I have embedded the Flash in a way that validates W3C. http://www.seohouston.com/webdesign/index.htm (P.S. Ken from Mountain Eagle taught me how to do that). |
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For all my years on the internet the only thing flash has done for me is have me searching for the skip button or clicking the red x.
I have been impressed by the very minimal use of it in some regards but overall it is best left to cool video games you can play online. I do like some imbedded flash in say a logo or in menus but when it is a intro it is annoying and nothing more to me. Why do we forget so much in the chase to look cool and rank high that the customer still has to be happy. Flash doesnt make people or customer happy. It only makes the developer and the owner of the site happy. This is audio on the site all over again. |
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XML and web services, as a transient means of exchanging information between applications (including flash), are the future of the web.
If flash is the future of the web, I want nothing to do with it. Quote:
Full flash websites are a HUGE mistake. Flash should be use sparingly, like embedded images, etc. to enhance the aesthetics of a page. I'm not going to reiterate all the usability problems it creates. Not to mention that SWFs are these self contained insulated objects that can't interact with the rest of the internet (e.g. search engines) Nothing is more important than the information and flash UI's just get in my way. If I want to see special effects and useless crap, I'll watch a movie. The only type of case that can justify full use of flash is something like an artists portfolio website or something similar that is all about the visual.
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if you're reading this, I'm bored |
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Don't get me wrong, I dig Flash, I love the stuff people have done with it, and are doing with it, but I can't say that it's the "future of the internet." No way. It's had plenty of time to become the future (and it *has* matured tremendously, no doubt about it) but I still maintain that Flash has its time and its place, and will never become the ubiquitous standard for web development. All that being said, it may not be the 'future', but it sure isn't going anywhere. There's plenty of support for it, plenty of interest from artists, plenty of end-user knowledge of it, and it really does put out attractive stuff. I think it'll continue to march into the future with the rest of the web technologies (as opposed to fading into obscurity), but "the future of the internet"? I'd better call Al Gore and ask him... ;) |
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Aarrgggh.. I'm up in arms!!!!
98% comes from the 10 year trend statistic from any website statistics place, yes, even adobe shares these stats. and I think all the negative conotations about flash here are being referred to as designer flaws, not flaws in the technology. pages can easily be user friendly to update. intros eliminated small download packages, as small as most others, 15k, 20k? we can eliminate all the design and have a basic HTML/PHP looking page that scrolls for miles... I thought we were discussing is the platform more powerful and the future, and yes, it's more complex, of course, that's because you have to be smarter than html 2.0 to work it... I still believe it's more flexible and more powerful than other platforms, but let's not mix up design flaws with platform power. just my two cents worth!!! don't shoot me... |
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SEO Specialist, CSS Developers |
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And you're definitely right that a lot of what's being referred to are designer flaws, but Flash really empowers these flaws. It's not just negative connotations... it's 10 years worth of maturation to develop a general opinion. More powerful or not, I think anybody would stand up for their 'technology'... Perl people love Perl, Python people love Python, PHP guys swear by PHP, ASP guys rave over that horrendous travesty called .NET, and so on and so forth. Do you really think Flash will replace all the other web development technologies? Do think it's scalable to the point where, say, Amazon could be an entirely Flash site? Java is one of the most flexible technologies of our time (at least on paper)... people touted it as the future of programming (well, Java people did)... it's pretty common these days, but it lives side-by-side with plenty of other technologies, some new, some old. Everything has its place, Flash (I believe) more so than many, many others. |
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By rights SVG should have replaced flash by now but it took so long to get any browsers to support it and Abode didn't get their plugin running too well. It might prove to be like VHS versus Betamax, SVG being Betamx, better but not so widely used.
Doesn't macromedia own Abobe now, or is it vice-versa? Anyhow it sucks. I don't run Flash on my browsers, I figure that I can afford to miss any site that forces me to. I've seen some truly awful flash websites and then I've seen the client replace them with the same clueless mickey mouse web designers who designed the original monsters. Flash ads are a real pain, I just won't run flash at all, I'm on 56k dial-up and my processor sucks. SVG is really funky, though there's so much of it, it's a really baffling doctype. SVG and SMIL, people have talked about that being the future, I don't know, but the internet is globl and I don't know how soon the world will all be on broadband. I'd still like to see SVG more widely used and supported but Flash is there at the front, it's proprietry and there's a lot of commercial interest behind it. SVG is a really powerful tool but there's not that much third-party software around to deploy it, unless you count text editors of course. |
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Flash will never be the future of the internet simply because you need a 3 months course to be able to do something with it.
HTML on the other hand can be learned quickly, not to mention all the editors that take all the coding out of your hands. Flash is visual, HTML is text. Even users still prefer to read rather than just see. A picture may be worth a 1000 words, but without words the picture doesn't say that much. TV without sound is as bad.
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FREE SEO ! Really? YES! All you have to do is implement it! Follow me on Twitter PeterIMC |
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I designed a site for someone. He had it up for a year, it was doing very well for him, steadily climbing, but some guy like you, a flash developer, came along and talked him into a bells and whistles site. His stats and his SERPS have PLUMMETED. And he'll eventually be back, if he isn't too embarassed, since I told him so. Can Flash sometimes be used intelligently? Yes, but I've seen far more total abuse of flash than I've seen good use. Which is why I chose to block it even though I've got broadband. And you don't even wanna HEAR what my friends on dialup say about it. |
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People need to be able to see and read, they need something visual and some text to explain it. The search engines also love the text. Flash as an intro is very 2001. Flash embedded on an html page adds color and movement to a boring document.
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It is about form versus function; and, too many Flash fans seem to have forgotten that form follows function. Until they learn this fundamental, Flash will continue to be all sizzle and no steak.
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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I've been using Flash since it was still called FutureSplash and I believe it is very useful for many applications, but to call it "the future of the web" is way too optimistic (or pessimistic depending on your viewpoint).
First of all, despite recent advances, adding server side interactivity to a Flash movie is a MAJOR pain in the butt. You have several options, but none of them make your life much easier. The same thing I could code in a day with PHP would (and is taking) several weeks to do using a combination of Flash Remoting and PHP (AMFPHP). The complexity is several orders of magnitude greater when using Flash than when using something like PHP and development times and costs are also higher. For many applications, AJAX is simply a better fit because it is easier to retrofit an existing PHP/ASP/JSP/CF page with some Javascript than it is to rewrite an entire application in Actionscript. If all you want to do is display dynamic data without a page refresh, I'll take AJAX over Flash for now. Take the Flash UI components, which are supposed to make creating common UI elements such as ComboBoxes and scrollbars easier. The components are not only infuriatingly difficult to use (forcing designers to grapple with issues such as event objects, listeners, callback functions, dataproviders etc), but are not always backwards-compatible with previous versions of the Flash IDE. If, for instance, you created a Flash movie using Flash MX using the v1 components and then two years later tried to make some minor changes using Flash 8, all your components, and very likely your whole application will break unless you replace all your component libraries with the old versions from your old installed version of Flash MX, assuming you still have it. Or you could rewrite parts of your application to use the new component architecture AND manually replace any static components anywhere they are used in your movie. Compare that to the one or two lines of HTML it takes to add a (permanently backwards compatible) UI component such as a combobox to a web page and you can hopefully see my point. And then there's the search engines. Yes, some search engines can index Flash content, but since there is almost never any logical flow to the content inside an .swf file, search engines have little hope of ever making any sense of what they find in an .swf file. There is no logical semantic structure built into Flash movies the way there is with standard HTML/XHTML/XML pages. For instance, search engines have no way to know if the first piece of text they find in an .swf file is more important than the last piece of text it finds. Unless you design your text content to be loaded from external sources that can be indexed/viewed independently, such as using XML or text files, there is little hope that search engines will ever be good at making sense of the content inside your Flash movie. There's simply no way for a search engine to know where any given piece of content belongs in relation to any other piece of content inside a Flash movie. That's the whole "raison d’ętre" for HTML standardization to begin with. This is the issue that Adobe's Live Motion and SVG format tried to address by making all the source files into XML files that could be read as plain text. After receiving a resounding silence from developers who saw through LiveMotion as an attempt to usurp the .swf format when it was still owned by Macromedia, Adobe has apparently resurrected this XML format in Flex. I have yet to touch Flex, but it seems like it might make some progress in addressing some of the shortcomings of the .swf format...assuming you actually published Flex source files on the web instead of exporting them to .swf files. Since I'm not sure how Flex works, I can't comment on that issue. Suffice it to say, that Flash will continue to dominate motion graphics and possibly video on the web and we will continue to see more and more sophisticated applications designed in Flash, perhaps we will even see some commercially successful desktop applications built with it (ala Apollo or solutions such as MDM Zinc which I use to do just that). As for Flash replacing the foundations of web technology as we know it, I think that's as absurd now as it was back in 2000 when I was making similar claims about Flash myself. Now, with a few more years of development experience under my belt and some hard lessons learned, I have a different view. When your goal is to display information with ease and economy, standards-based XHTML/CSS will be the top choice for developers and end users for a very very long time to come (maybe one day, we will even be able to reliably draw a box on the screen with it!). It's relatively easy to use, implement and consume. When it comes to server-side scripting, nothing, and I mean NOTHING beats PHP. Anything you can do in ASP/ColdFusion/etc...I can do faster in PHP with fewer up-front expenses. When it comes to animation, video, or more sophisticated web applications, Flash is a great tool, possibly the best tool and I use it every day, but it has its limitations and the learning curve is about as steep as they come, especially for the average programatically-challenged web designer. |
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The present of the internet is everything that people bitch about when you mention Flash. Sure, those are design flaws, but that doesn't change the FACT that sites that employ Flash are crap, for the most part. In fact, no other presentation platform has contributed as much to making the web an annoying and uninformative medium. I doubt that'll change in the next ten years. Other internet technologies (e.g. XHTML/XML/CSS/JS on the frontend and whatever on the backend) seem much more capable than Flash at meeting the real challenges of the next ten years by being able to move between presentation platforms (mobile phone, palmtop, voice, machine translation, SOA, etc). |
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I will say that I find far too many sites using Flash for no good reason, with the result that it greatly hinders the functionality of such sites. Most sites need to deliver text as their primary content; Flash offers no advantage re. such.
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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Pardon my bluntness (I've had this consersation so many times...), but saying Flash sucks as compared to HTML is just plain dumb.
It's completely irrational to judge a technology (Flash) by its bad use (crappy intros). That's like saying cars suck because of car accidents. In the early days of the web, someone (I can't remember who) said that if you showed Shakespear a web page he would say "I see, that's English. So what?". Flash and other so-called "rich-media" front-end technologies are most certainly the future of the internet — as far as a technology for human interfaces goes. I'm a designer and a developer. Yes, I use Flash. No, I don't do crappy intros. I advise my customers to not even think about placing an intro on their websites. But there's a big difference between designers like me and millions of people building websites out there: I am a designer, by education and by trade, not some wiz kid or a senior citizen with a lot of time on my hands, or even one of those clueless IT pros who are "at home" with computers and just 'cause they know their way around the software think they are designers too. That's one problem. Another one is that the software itself is so easy to use, anyone can do something with it. What I mean is if you want to sculpt a statue, paint a portrait, or build a house, you have to have the skills to do it; the tools won't do it for you. (IMO, the end of the 20th century should be known as the COPY+PASTE Revolution; and Mankind will never be the same...) Furthermore, if you build a crappy house it comes crumbling down on you so you don't get a chance to build another, whereas building crappy Flash isn't hazzardous to your health, so you can do it all your lifetime. Problem #3 is that many people using Flash don't go the extra mile in order to produce a professional piece of work. You have to tend to a lot of issues when you develop a website. For one, few people actually know that the planning stages of a web design/development project actually take longer than the development stages. Furthermore, you have to pick the right tool for the job: Q — Do I need a web site with the main focus on text content and no dynamic content? A — Use HTML; Q — Do I need dynamic content? A — Use scripting languages like PHP; Q — Do I need a dynamic, visually rich, responsive interface? A — Use Flash; Q — Do I need a custom server component like a socket server? A — Use Python or Tcl; ...mix and match the above according to your needs. The next (current) big thing is Flash front-ends hot-wired to servers via Flash Remoting and the like. A lot of my current projects go that way: you get a "thin client" Flash front-end which connects to the server via Flash Remoting and enables you to pull complete and wholesome data structures from your databases. Building web applications like this brings these main 3 advantages: 1-A "thin client" means there's almost no content in the Flash file and it loads very quickly (quicker than most medium-sized, medium-compression jpegs); 2-You get a proper, interactive GUI on your web application; 3-You get near-instant updates on your data (depends on how large are your datasets, of course); IMO, the future of the web is closely tied to the future (and the present) of Flash. And the future of computer software is closely tied to the future of the web...
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Carlos Pires ------------------------------------------------------------- pix-lab.com — Graphic Design and Illustration http://www.pix-lab.com |
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1. Flash is in 2006 one among n technologies used to build digital goods and services(, including web sites and that is perhaps not the best use of the software today).
2. Flash, SEO and Optimization - How To Properly Use Flash On Your Websites. Everything can be used and misused. P.S. Who are impressed by an animated applet / servlet on your site today? |
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However, to conclude with the statement that the "future of the web is closely tied to the future ... of" a particular tool does seems to be contradictory to that which preceeds it, unless you also believe that text will cease to be the primary content of the web.
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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I had to check the dates of these posts to make sure I wasn't back in 1999. Many of you folks sound like Jacob Neilson clones. All of your disgruntled views of Flash have to do with poor choices made by the designers and certainly have nothing whatsoever to do with the technology that is Flash. Out with Flash. It sucks! Now, lets extend your arguements and pick on something basic - like HTML. How many pages have I visited over the years with such hideous background images that I wouldn't be able to read the text even if it wasn't red? Out with HTML! It sucks. How many sites have I been to with music embedded in such a way as to not provide an off button? Out with HTML. It sucks!
PS I think search engines are way over rated. |
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Therefore, unless and until the developers learn that form follows function, the use of Flash sucks.
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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Do I think flash will see a strong resurgence as a video and audio delivery platform? Yes. Do I see it doing the job of xhtml/css/php/mysql to present text information in a logical, dynamic, and fast loading manner? No. At least not yet and maybe not ever. And for the record, the Ajaxians are going through a similar trial by fire right now. Gratuitous use of Ajax tricks are almost as awful as flash splash pages were in their day. The newest "toy" always goes through its trial period. |
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1) HTML is not the subject of this thread; and, 2) The inappropriate use of any tool is a matter different from the poor use of such.
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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2)How do you figure that? |
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I'm looking at this issue from this perspective: in talking about the "future of the web", I'm thinking about (existing and new) technologies and new ways of using these technologies. We all know written text will always have the larger share in human communication. People who prophetizesed the "end of Print" were proven wrong. Television didn't kill books, nor cinema, nor radio, for that matter. The web didn't kill neither. The way I look at it, the web is an infrastructure which will (and must) convey richer content. It's a known fact mankind never takes full advantage of its resources and scientific advancements (Hey, I still write on the whiteboard in my lectures and multimedia classes!). What I'm talking about is how we will evolve in the use of these technologies (e.g. Flash) and in the way we convey information through the web. And I think Flash will have an important part in this. Even if it's just because it raised the issue (yes, even people who nag about Flash are contributers here); or even if it turns out to be a stepping stone for another, more empowering, technology. But there's one very important aspect of this discussion which maybe is being undervalued: what really matters is the use people make of things. For instance, cell phones were created simply to provide people with a mobile means of making a phone call: nowadays, their use is shared between phone calls, text messaging, digital photography and distasteful movies/ringtones/MP3s. We must look out for people's needs. If the public has the need for streaming videos will you shun the technology because SEs can't index the content? Furthermore, this isn't a case of "pick one"; HTML won't wither and die because of people using Flash. And let me ask you: have you all even considered that some people might have higher priorities for their website than SEO? Someone here mentioned Nike... do you think those guys are concerned about how they rank in search engines? Of course this is an extreme example, but there's a lot more to marketing and branding than SEO, and it seems to me a lot of people in here are too biased in this matter...
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Carlos Pires ------------------------------------------------------------- pix-lab.com — Graphic Design and Illustration http://www.pix-lab.com |
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For the "present of the web" flash remains an artsy novelty. A fun and sometimes wonderful thing, but not why we use the web, most of us.
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...the Rockies may tumble, Gibralter may crumble... G & I Gershwin, 1937 |
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Another reason that many corporate networks and savy home users are blocking Flash or turning it off is that it's become spyware. It's gone betyond just it's own special flash cookies that have to removed manually. The flash player is now communicating with adobe.com directly even when movies aren't loaded.
The latestes version of ActionScripting also allows acess to hard is aloso allowing developers all kinds of tracking ability. I'm a Flash developer myself and I have most Flash blocked in my browsers. Also have you seen the fits IE throws when it comes across a flash movie? Microsoft has the Bush admin on their side, Flash doesn't stand a chance. Oh well it's practiclly been ruined anyway.
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Take a break and watch some stupid video clips |
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With very few exceptions I find any site that uses flash to be a major turn off.
Used in very small sections or in specific areas (NOT a splash screen) it can be usefull but that's it for me. I mostly visit sites for information and while I can appreciate good graphic design I am really far more interested in finding what I need easily and efficiently. Good graphic design and even animation can of course improve the userbility of the site but if you have flash that is just there for pretty effects then by the second or third visit it is becoming a drag and just wasting my time waiting for large pages to load.
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http://carsalesasia.com http://deep-field-relaxation.com http://motorcycleasia.net etc |
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I think most of you here are stuck in your ways, and a little afraid of change. Flash may very well be the "Future of the Internet". It only has one real inadequecy, spidering. The three major search engines all recognize the popularity of flash, and Adobe recognizes the shortcoming. Efforts are being made on both sides to remedy it. Imagine if G, MSN, and Y are all able to read the Flash content and spider its links.
As far as load times, you can make a very animated flash site that loads just as fast as any graphical html site. If you go even more simplistic, you could probably make a flash site that is nearly as small as a plain html site, but far more attractive. It just depends on your audience. Flash is very versatile. As far as the "Pink Flamingos" go, which I will interpret as the abundant cheesy flash sites out there with strange navigations. All that means is people like me who put large amounts of thought into how a flash navigation works as well as how good it looks will get more respect. It doesn't mean the medium is bad. There will always be awesome flash sites out there with well thought out navigations that clients will point me to and say, "I want a site like this!" Flash isn't there yet, but if adobe plays their cards right, it very well could be. My current project is a site that's about 50% flash. I'm making sure to not get left behind if flash does take the next step. If it doesn't I still have some nice looking sites that are fully spiderable. |
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The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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For the purposes of rendering such, Flash offers no advantages whatsoever.
__________________
The Penn State Ticket Man http://www.pennstateticketman.com http://www.happyvalleytickets.com http://www.hounddogtours.com |
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Part of the problem is the HUGE PR hurdle with it from the awful uses it has been put to.
Anyone who is looking on the web for information will quickly become annoyed trying to find it or use it in any meaningful way if it's wrapped up in flash anis. Let me give you an example of this. A friend and client who is a writer wanted to quote something JK Rowling said on her site. Though the site has recently been changed (and just barely made somewhat more accessible) up until recently it was all nothing but a flash animation. If you currently click the "accessibility enabled version" button you'll see the version I'm talking about, though this is supposed to be the "improved for accessibility" version. My friend wanted to quote a sentence and tried to highlight it. Go ahead and try. You can't highlight. You can't right click and copy. And you can't paste. JK Rowling has since added a (butt ugly) text only version since. A user with poor vision can increase the text size, but only to what the flash designer deemed was a large enough text size. All true control has been taken out of the user's hands. Now this is an absolutely gorgeous site, or at least the accessibility version is. But the first rule of web design is don't piss off the visitors or they'll leave. JK Rowling pissed off a visitor. Obviously she must have pissed off more than a few since the site now has more than one version, so someone who works for her must have been savvy enough to pick up on the lack of visitors to her inner pages in the stats. The site still has a ways to go. I tried clicking the english version (the little brit flag) and was told I'd have to turn off my popup blocker to "experience the site", which rather ticked me off. No, I didn't turn off my popup blocker. I shut the tab and went elsewhere. Now, until flash sites that present text give the same functionality we're all used to having on html sites these sites are going to piss off the visitors. Until flash sites take user experience and expectations into account they're going to piss off the visitors. Obviously JK Rowling doesn't have to worry about name recognition or google serps but if she wants people to enjoy her website as much as her books . . . she should consider ditching a huge portion of the flash. |
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